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Fortuna

Product type	Cigarette
Owner	Altadis, a subsidiary ofImperial Tobacco
Country	Spain
Introduced	1974; 52 years ago (1974)
Markets	SeeMarkets
Previous owners	Tabacalera
Carcinogenicity:IARC group 1

Fortuna is a Spanish brand ofcigarettes, currently owned and manufactured by the Spanish companyAltadis, a subsidiary ofImperial Tobacco. Fortuna isSpanish for “fortune” or “luck”.^{[citation needed]}

Fortuna was first introduced in 1974 inSpain byTabacalera, a Spanish tobacco conglomerate that is now half of the Altadis corporation. When Fortuna was launched in 1974, the market was dominated by black tobacco and the few international brands of blonde (light) cigarettes that were very expensive for the Spanish smoker. As a response to this, Tabacalera launched Fortuna cigarettes which were a type of blonde tobacco with a filter. With Fortuna came the first American blonde-flavored cigarette and in its first six months almost 700 million cigarettes were sold. Ten years later, it spread internationally, first in France, and then in countries like Italy,Morocco, and the United States. For more than thirty years, Fortuna has been sold in Spain on the blonde cigarette market.^[1] The tobacco mixture used in Fortuna cigarettes is of aVirginia type.

In April 2008, Altadis changed the pack design to a "new and modernized look" and reduced the number of its big pack cigarettes from 25 to 24, with the aim of setting a round price (which was €3,00 at the time). Altadis's primary rival isPhilip Morris International.^[2]

In 2013, Fortuna was the fourth best-selling brand in Spain with more than 184,000,000 packs sold.^[3]

In 2015, the taxes of Fortuna, Ducados, and Nobel were once again increased from €4.40 to €4.45; an increase of 5 cents.^[4]

In December 2016, Altadis raised the price of their Fortuna,Ducados, and Nobel brands by 10 cents, while opting to keep their Fortuna soft pack brand at €4,45.^[5][6]

Tabacalera and Altadis made various poster and magazine advertisements in the 1980s, 1990s, and 2000s to promote the Fortuna brand.^{[7][8][9][10][11][12][13][14][15][16][17][18]}

Besides poster and magazine adverts, a few TV adverts were also made. Some were made for Spain, but also for other countries such as Venezuela.^{[19][20][21][22]}

A fewtelephone cards have also been made, featuring Fortuna adverting on them.^[23][24]

Other memorabilia that Tabacalera made during the time, includes lighters, calendars, and game cars, featuring Fortuna advertising.^{[25][26][27][18]}

The 2003 Fortuna YamahaYZR-M1, driven byCarlos Checa (pictured top) and the 2006 Fortuna HondaRC211V, driven byMarco Melandri with alternative livery

Fortuna was a sponsor of various teams within theGrand Prix motorcycle racing classes. In races whereanti-tobacco laws were in place (such asFrance andGermany) the Fortuna name was replaced with the"Spain's N°1" logo.

Fortuna sponsored thePons Racing team in the 500cc class in1995 and1996.^[28][29]

Fortuna sponsored theGresini Racing team in the MotoGP class in2002 and2006.^[30][31][32]

Fortuna sponsored the officialYamaha MotoGP team in the MotoGP class, along withGauloises, from2003 until2005.^[33][34]

Fortuna sponsored the satelliteYamaha MotoGPTech 3 team in the MotoGP class from2003 until2005.^[35]

Fortuna sponsored theGresini Racing team in the 250cc class in2002 and2003.^[36]

Fortuna sponsored the Honda team in the 250cc class in2004 and2005.^[37]

Fortuna sponsored theAprilia Racing team in the 250cc class in2006 and2007.^[38][39]

Fortuna sponsored theBrun Motorsport team in the 1980s.^[40][41][42]

Fortuna is mainly sold inSpain, but was or still is sold inMorocco,Italy,France,Austria,Poland,Romania,Russia,Venezuela, andBrazil.^[43][44][45] In theUnited States, Fortuna cigarettes are manufactured by Commonwealth Brands inReidsville, North Carolina.^{[citation needed]}

• Tobacco smoking

Wikimedia Commons has media related toFortuna (cigarettes).

• Altadis brands
• Products introduced in 1974
• Imperial Brands brands

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