"Forever" is a song by American singerChris Brown. Brown co-wrote the song with Andre Merritt, Rob Allen,Brian Kennedy, andJamal "Polow da Don" Jones; the latter two are also the producers. Initially created to be used for aDoublemint commercial,[1] "Forever" was selected to be released as the lead single from the reissue version of Brown's second studio albumExclusive, titled theForever Edition, and the fifth single overall from the album. It was first released for digital download on November 2, 2007, in a few countries, followed the next April with a retail single CD released in Europe.
The song reached number one in Ireland and New Zealand as well as peaking within the top ten in Australia, Canada, United Kingdom and United States. It also reached the top forty in Denmark, Germany and Switzerland. The accompanying music video features Brown in several scenes pursuing his love interest. The video features many dancers and digital effects. The official remix featuresLil Wayne andLupe Fiasco.
The song was written by Brown and his songwriting team, the Graffiti Artists (Rob Allen and Andre Merritt). He stated that after entering the studio, Polow da Don created a beat that Brown wrote along to. Because the producer's style was "more of a European, techno, house-type feel,"[2] the group "wanted to give it that other side of crossover, and go a little bit to that pop realm".[2] "Forever" is one of four new songs Brown recorded for the re-release of his second studio albumExclusive. The song was first intended to be on Brown's following album, but decided he "wasn't ready to release a new album yet".[3]
"Forever" is an extended version of a commercial jingle forDoublemint gum, commissioned by an advertising company working forWrigley. Brown first created the short version for the commercial, then extended and expanded it into a full song during a recording session in February 2007, which was paid for by the gum company.[1] Originally, the plan was to follow up his third single, "With You," with theKanye West-featuring "Down," but the new material won out.[4] Although the label initially was reluctant to release "Forever" as a single, the song was so "potent and strong" that it overruled any hesitations regarding its commercial connections.[1]
The song was first released for digital download on November 2, 2007, in Denmark,[5] Belgium,[6] and New Zealand,[7] and on November 6 in France.[8] The next year, it was released on April 22, 2008, in Australia,[9] Canada,[10] and Japan,[11] then on August 12, 2008, in the United States[12] and Germany.[13]
An EP featuring three remixes was released in Ireland on June 13, 2008,[14] in Australia, Austria and the Netherlands on June 16, 2008,[15][16][17] and in Japan on August 13, 2008.[18]
"Forever" is adance-pop[19]love song that runs for 4 minutes and 38 seconds.[20] It contains influences oftrance andtechno,[21] as well as ofTimbaland's production style, with synthesized voices over a drum machine pattern.[21] Brown performed the song using theautotune vocal effect, as he did in one of his previous singles, "Kiss Kiss".[22] According to the digital sheet music published at Musicnotes.com byEMI Music Publishing, it is written in the key ofB major, with a simple chord progression of E-B-F♯-C♯m. The song maintains a tempo of 120 beats per minute in common time. Brown's vocal range spans nearly an octave and a half from B3 to G♯5.[23]
The two-day shoot took place inLos Angeles, California, at the beginning of March 2008. It was directed byJoseph Kahn. The video premiered onTRL on April 30, 2008, and onBET's106 & Park on May 5, 2008. The video reached number one on the MTV Online Chart.[24] BET placed the song at number 55 on theirNotarized: Top 100 Videos countdown. Brown's main love interest in the video is played by model Megan Abrigo.[25]
Themusic video starts off with Brown driving up to anightclub, unwrapping a fresh stick of Doublemint gum, and walking inside. People are seen dancing while Brown starts to sing the first verse. Brown is also seen singing with light effects circling him. During the choruses, Brown and his background dancers start tohouse dance on the empty dance floor. Among the dancers areMarie Courchinoux andRino Nakasone Razalan fromBeat Freaks. In the second verse, Brown is walking outside the club following his love interest. Later he is seen performing a540 crescent kick in front of a water fountain. During the bridge, Brown is seen in the top roof with his love interest; the girl falls off the roof and Brown jumps to catch her. The two land safely, and after the final chorus, Brown drives away from the club.[26]
According to theBillboard, the song's video is "digital dream about sharing with one who makes your world stop."[20] The video was popular in American television. The video for "Forever" debuted on BET's106 & Park at number 10 on July 21, 2008, before finally reach number 2 and has stayed in the countdown for nine days. The video also has reached number 2 on for 8 daysMTVTRL and has stayed in the countdown for 29 days.
The video for "Forever" was also popular enough across Asia, by debuting at number 13 onMTV Asia program, "Chart Attack", which count 20 most popular video inAsia and so far has peaked at number 1 replacingMariah Carey's "Bye Bye". "Forever" also debuted at number 7 on MTV Hip Hop Countdown; MTV Asian program which count 10 most popularurban video in the region and has reached number 1 for six consecutive weeks.[27] In UK, it has reached number 1 on MTV Base. It also has peaked at number 1 on the MTV Online Chart for several weeks.[28] The video was nominated in the "Best Dancing in a Video", "Best Choreography" and "Video of the Year" categories2008 MTV Video Music Awards.
Bill Lamb ofAbout.com gave the song four and a half stars, and said it was one of Brown's best to date.[21]Billboard stated that the single "is really a love song but bangs with electrified production from Polow Da Don to ignite dancefloors."[20] Alex Fletcher ofDigital Spy gave the song two out of five stars, saying "Listening to 'Forever' is a pleasant enough experience, but this track never truly sparks into life or finds its own identity." He went on to say that, "His style is a bit hard to distinguish fromUsher,Ne-Yo and the rest of the current crop of American male solo artists."[29]HotNewHipHop mentioned "Forever" as a "standout track in Chris Brown’s discography, highlighting his ability to craft timeless hits that transcend musical genres".[30]
The song debuted at number six on theBillboardHot Digital Songs on May 10, 2008, selling 113,072 digital downloads on its first week. Due to its high digital sales, "Forever" debuted at number nine on theBillboard Hot 100, making it the highest debut of that week along withJesse McCartney's "Leavin'" which debuted at number fourteen; it became Brown's ninth top-ten single. The song also debuted at number nine on theCanadian Hot 100 based only on digital sales and has peaked there for 3 non-consecutive weeks, before finally jumped to number two. It has peaked at number two on theBillboard Hot 100 for two weeks.[31] Coincidentally, “Disturbia” was written by Brown and originally intended to be the lead single forExclusive: Forever Edition, however “Forever” was ultimately chosen instead. In 2021 it has been certifiedsextuple platinum by theRecording Industry Association of America (RIAA). It also stayed in the top ten for 15 weeks. It has sold over 3,830,000 copies as of April 2014.[32]
"Forever" began receiving airplay on pop and rhythmic radio stations across the US while urban radio stations still playing his previous single, "Take You Down". The song has finally been added to urban radio stations in the week of July 7, 2008, and made a debut at number ninety-five on theBillboardHot R&B/Hip-Hop Songs, peaking at number seventy-two. "Forever" debuted at number sixty-three on theBillboardHot 100 Airplay, and has peaked at number-one on the Hot 100 Airplay, staying there for three weeks.[citation needed]
"Forever" also became a hit acrossOceania. "Forever" debuted at number-forty on the New ZealandRIANZ Singles Chart, and in its second week ascended to number-five before reaching its peak at number-one, due to high digital sales. "Forever" has officially become Brown's eighth top ten hit in the country. It sat at number-one on the official RIANZ Singles Chart for eight weeks keeping Rihanna's "Take a Bow" from taking the top spot for five weeks. It became his fifth number one single in New Zealand, after "Run It!", "Kiss Kiss", "With You" and "No Air". It has been certified Platinum by RIANZ for sales in excess of 15,000, and was the third biggest selling single of 2008 inNew Zealand. "Forever" debuted at number twenty-nine on the AustralianARIA Singles Chart, and the following week rose to number-sixteen following its physical release. "Forever" has since peaked at number seven. "Forever" has not only become the third consecutive top ten hit fromExclusive, but has also surpassed the success of "Kiss Kiss" to become the album's second most successful single.[citation needed]
The song also became successful across Europe.In the UK, the song charted on June 1, 2008, at number 17 on downloads alone. The following week it moved up to number 11, and a week later, to number 8 (still on downloads alone). "Forever" was physically released on June 16, 2008, and on the chart dated June 29, 2008, it reached its peak position at number 4, becoming Chris Brown's second highest charting solo single in the UK at the time, behind "Run It!", which peaked at number two. It has sold 209,275 copies and stayed in the top ten for six weeks, becoming his third highest-selling single there[needs update] after "With You" (221,750 copies) and "No Air" (316,630 copies). InIreland, "Forever" debuted at number nine, and two weeks later peaked at number six. In the next week, for the issue dated June 22, "Forever" knocked Rihanna's "Take A Bow" off the top spot on theIrish Singles Chart, becoming his first number-one single in that country, and stayed at number one for two non-consecutive weeks. The song also reached number 12 onEuropean Hot 100 Singles, becoming his third highest-charting single there.[citation needed]
In 2009 Americanparody comedy movieDance Flick, the song was used in a scene where the protagonist is in a club, and whenForever comes up he screams "This is my song!" and he starts dancing.[34]
On July 19, 2009, a video was uploaded onYouTube that received significant media attention, using "Forever" as the song to awedding march. The video, known as theJK Wedding Entrance Dance video, received over 1.7 million views in its first seven days.[35][36][37] The popularity of the video caused a resurgence of the song, landing it back into the top ten singles oniTunes.[38] By July 4, 2023, the video had received 105,101,387 hits. Due to the circumstances surrounding the song in their wedding video (the Chris Brown/Rihanna incident), on their website, the couple in the video asked that donations be made to adomestic violence charity.[39]
On October 8, 2009, "Forever" was used in the American version ofThe Office atJim andPam'swedding as part of an homage of the aforementioned JK Wedding. Again, it caused the song to move back into the top twenty singles oniTunes.[citation needed] In 2010 it was used in another JK Wedding homage, in the Irish TV seriesLove/Hate.
On March 30, 2010,Andrew Garcia performed an acoustic cover of the song on the top 10 performance night ofAmerican Idol. He chose this as his R&B song selection. His non-acoustic full-length recording of the song was released on the iTunes Store as "Forever (American Idol Studio Version) – Single" during the season's run and was later included as part of theAmerican Idol Season 9 album that featured the top 10 finalists.[citation needed]
* Sales figures based on certification alone. ^ Shipments figures based on certification alone. ‡ Sales+streaming figures based on certification alone.
