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Flixster

From Wikipedia, the free encyclopedia
Former American movie website
Flixster, Inc.
A red and white stripe bucket full of popcorn beside the word Flixster, written in white letters with a blue outline.
Type of businessSubsidiary
Type of site
Social networking service
FoundedJanuary 20, 2006; 19 years ago (2006-01-20)
DissolvedFebruary 20, 2018 (2018-02-20) (USA)
October 31, 2019 (2019-10-31) (Internationally)
Founder(s)Joe Greenstein
Saran Chari
ServicesFilm, social networking
Employees75
ParentFandango Media
URLflixster.com
LaunchedJanuary 20, 2006 (2006-01-20)
[1]

Flixster was a North American social-networking moviewebsite for discovering new movies, learning about movies, and meeting others with similar tastes in movies. It is currently owned byFandango Media. The formerly independent site, allowed users to viewmovie trailers as well as learn about new and upcoming movies at the box office. It was originally based inSan Francisco and was founded by Joe Greenstein and Saran Chari on January 20, 2006. It was also the former parent company ofRotten Tomatoes from January 2010 to February 17, 2016.[2] On February 17, 2016, Flixster, including Rotten Tomatoes, was acquired by Fandango.[3]

History

[edit]

In February 2016,Fandango acquired Flixster[3] and began migrating Flixster Video users to its competing service calledFandangoNow then closing the Flixster Video service.[4] On August 28, 2017, Flixster shut down its digital redemption and streaming video service and directed customers to useVudu.[5] On December 22, 2017, the company sent an email to customers saying that it would cease all operations in the U.S. as of February 20, 2018. Starting in late January 2018, visitors to Flixster.com were encouraged todownload the Flixster app or were redirected to Fandango.com. They were also directed to continue watching videos and redeeming digital codes via Vudu.

In February 2018, the Flixster website was no longer functioning and directed users to Fandango.com. Flixster Video's website and mobile apps, includingUltraViolet code redemption, streaming, and downloading services are still available in other countries such asCanada. Flixster account holders would later have any of their purchased content sent to its competitor Vudu.

In June 2019, Flixster announced that it would shut down its streaming video services in all countries in which Flixster Video operates outside of the U.S. on October 31, 2019, due to the shutdown of UltraViolet. Customers in those areas were asked to transfer their content toGoogle Play, although Flixster warned users that due to rights restrictions, not all videos purchased on a Flixster library would be transferable depending on country.[6]

Site information

[edit]

Between November 2006 and January 2007, the number of daily page views reported for Flixster byAlexa Toolbar users rose from fewer than 20 million to around 50 million.[7]Quantcast reported that the number of global daily page views for Flixster.com peaked at 8,331,961 on January 23, 2008, and dropped to 1,325,685 by July 5, 2008.[8] Alexa stopped reporting daily page views as of June 2008; the number of page views for Flixster as a percentage[clarification needed] decreased by nearly two-thirds from mid-December 2007 to mid-June 2008.[9]

Flixster'sFacebook application, Movies, was consistently one of the most popular apps on the site;[when?] its daily user totals peaked in December 2007.[citation needed][10][11] By September 2010, its popularity had waned significantly; its 2.98 millionmonthly active users[12] placed the Movies app as the ninth most-used entertainment application on Facebook and 92nd among apps overall.[13]

DateActive Daily Users
December 4, 2007> 800,000[14]
June 19, 2008482,542[15]
July 15, 2008412,401[15]

Flixster Collections, adesktop application featuring a content discovery andmanagement system, began openbeta testing on August 4, 2011.[16]

Marketing practices

[edit]

Flixster's growth was described in thetrade press as attributable to "its aggressive viral marketing practices,"[17] including "the automated selection of your email account's entire address book in order to send a Flixster invitation to all of your contacts."[17] Although the company claimed that the procedure was an industry standard used by other services, Flixster differed in that its system automatically selected all contacts in the user's address book and required the user to manually un-select each address to prevent email from being sent to a user. Cofounder Joe Greenstein described the difference between Flixster and other sites as: "We make it easy to invite your friends. Other sites don't provide good ways for people to spread the word."[17]

As a consequence of its policy of emailing users' entire address books with advertisements for the site, the website was criticized on numerous Internetblogs.[18] At one point, email from Flixster toHotmail users was being filtered and deleted as spam.[19]

Other supported platforms

[edit]

The company allowed users to watch movies on several different platforms viaUltraViolet.

Social media platforms

[edit]

Bebo, Facebook, MySpace, Orkut

[edit]

Flixster developed applications for several social networking sites. They had many of the same features as the main Flixster site including ratings, reviews, and user-generated quizzes. In addition, all offered social media integration andmobile app usage was offered free-of-charge, allowing more users to download it.[20] The first of the apps was released in June 2007 on Facebook. In March 2008, aMySpace app[21] followed which had 3,923,506 users[21] as of July 2008. That made it the then-fourth most popular application on the MySpace platform.[22] In addition, Flixster also developed applications forBebo[23] andOrkut.[24]

Mobile and desktop platforms

[edit]

Android, Blackberry, iOS, Windows Phone

[edit]

In August 2008, Flixster released aniOS application[25] which allowed users to access movie showtimes, reviews, and trailers. The iPhone and iPod app for Flixster was then the number one movie app on the platform.[20] Flixster also released apps forAndroid mobile phones,Windows Phone, andBlackBerry phones.[26] In August 2010, Flixster got to 20 million combined mobile app downloads and was ranked as the top movie app on iPhone, Android, and BlackBerry.[20] In April 2014, Flixster's app was updated with Chromecast support allowing users to "cast" movies to a Chromecast-connected device.[27] A streaming-only app, Flixster Video, was also released.[28] The app handled only movie streaming, as the function was removed from the Movies by Flixster app.[28]

In November 2017, the Flixster app was removed from all non-U.S. stores. It was later restored in 2018, though without support for finding local movie screening times.

See also

[edit]

References

[edit]
  1. ^Anthony D'Alessandro (17 February 2016)."Fandango Acquires Rotten Tomatoes & Flixster - Deadline".Deadline. Retrieved19 February 2016.
  2. ^Graser, Marc (January 4, 2010)."Flixster buys Rotten Tomatoes".Variety. Retrieved2010-01-04.
  3. ^abSciretta, Peter (2016-02-17)."Rotten Tomatoes and Flixster Acquired By Fandango".Slashfilm. Retrieved2016-02-19.
  4. ^Bishop, Bryan (2016-02-17)."Fandango buys Rotten Tomatoes and Flixster so moviegoers never have to go anywhere else (ever)".The Verge. Retrieved2019-05-13.
  5. ^Chabot, Jeff (25 August 2017)."Flixster video closing shop end of the month".HD Report. Retrieved22 December 2017.
  6. ^Ford, Jez (2019-06-19)."UltraViolet & Flixster coming to an end – how do I keep my UV movies?".AVHub.
  7. ^"flixster.com Site Overview". Archived fromthe original on 11 November 2007. Retrieved19 February 2016.
  8. ^"Flixster.com Traffic and Demographic Statistics by Quantcast". Archived fromthe original on 7 March 2016. Retrieved19 February 2016.
  9. ^"flixster.com Site Overview". Archived fromthe original on November 30, 2024. Retrieved19 February 2016.
  10. ^This peaking is a common trend among Facebook applications, and has been generally attributed to a phenomenon termed "app fatigue".[citation needed]
  11. ^As of this date,[when?] Facebook no longer displayed daily active use, but instead reports monthly active use.[citation needed]
  12. ^Entertainment applications page at Facebook.com, accessed September 16, 2010
  13. ^"Facebook application directory accessed September 16, 2010".Facebook.
  14. ^Swisher, Kara (2007-12-04)."Flixster for Sale (Again)?".AllThingsD. Retrieved2016-02-19.
  15. ^ab"Flixster on Facebook".Facebook. Retrieved19 February 2016.
  16. ^"Flixster Collections aggregates your entire video library into a single app".VentureBeat. 2011-08-04. Retrieved2020-05-30.
  17. ^abcCrawford, Emily."Flixster- American Venture Interview".American Venture Magazine. Archived fromthe original on 2008-05-01.
  18. ^"Is Flixster a Big Fat Spammer? Are They Accessing Your AOL or Hotmail Address Book? The Answer to at Least One of These is Yes!".The Internet Patrol. 2007-03-26. Retrieved2016-02-19.
  19. ^"Google Answers: Avoiding the Hotmail Spam Filter". Retrieved19 February 2016.[unreliable source?]
  20. ^abcSiegler, MG (20 August 2010)."Flixster Hits 20 Million App Downloads. Top Movie App On iPhone, Android, And BlackBerry".TechCrunch. AOL. Retrieved19 February 2016.
  21. ^ab"Featured Content on Myspace".Myspace. Archived fromthe original on 26 October 2009. Retrieved19 February 2016.
  22. ^"Featured Content on Myspace".Myspace. Archived fromthe original on 23 December 2009. Retrieved19 February 2016.
  23. ^"Bebo All-In-One Streaming".Bebo. Archived fromthe original on 2013-05-11. Retrieved2008-07-09.
  24. ^Orkut Movies Application HomepageArchived 2010-01-08 at theWayback Machine
  25. ^Flixster, Inc. (11 July 2008)."Movies by Flixster, with Rotten Tomatoes".App Store. Retrieved19 February 2016.
  26. ^"Flixster Mobile". Archived fromthe original on 31 October 2011. Retrieved19 February 2016.
  27. ^Crider, Michael (2014-04-05)."Flixster App Updated With Chromecast Support And MicroSD Card Downloads For Samsung Tablets".Android Police. Retrieved2016-01-20.
  28. ^ab"What is the difference between the Movies by Flixster app and the Flixster Video app?".support.ultraviolet.flixster.com. Retrieved2016-01-20.
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