 | |
| Formerly | Streamotion (2018–2024) |
|---|---|
| Industry | Streaming media, Video on demand |
| Founded | 26 November 2018 |
| Headquarters | Artarmon, New South Wales |
Area served | Australia |
Key people | Julian Ogrin (CEO) |
| Products | Binge,Kayo Sports, Flash,WatchAFL,WatchNRL,Lifestyle |
| Parent | Foxtel |
| Website | www |
Hubbl, previouslyStreamotion,[1][2] is an Australianover-the-topstreaming subscription provider, wholly owned byFoxtel. The company has developed and operates the local streaming servicesKayo Sports,Binge, Flash andLifestyle, as well as operating theWatchAFL andWatchNRL services in international markets.
In 2022, Foxtel announced their development of a televisionoperating system known internally asProject Magneto, based on theSky Stream box available in the UK.[3] In October 2023, the service was formally revealed under the name Hubbl, which aims to bring content from bothfree-to-air providers and paid subscription services into a singleuser interface.[4]
The platform can be accessed via two products; the Hubbl puck, an externaldigital media player which can be connected to compatible television sets and the Hubbl Glass, a 4K LED Smart-TV with a built-in soundbar and the Hubbl service already integrated into the device.[5][6] Both of those products began to be on sale on 10 March 2024 via Hubbl's website as well asJB Hi-Fi andHarvey Norman retail stores.[5][7] Hubbl also acts as a unified billing service for streaming subscriptions, with Streamotion moving their billing operations exclusively to the service.[8]
In September 2025, Foxtel announced that both Hubbl products would be entering "maintenance mode" and would no longer receive marketing support.[9]
Hubbl's streaming services have grown to become Foxtel's fastest growing business sector, with streaming users comprising two-thirds of the company's customer base.[10]
Kayo Sports, codenamedProject Martian during development, is Hubbl's subscription streaming service for its sports content. The service was launched in November 2018 and offers both live streams and highlights packages fromFox Sports as well asESPN,beIN Sports andRacing.com. In addition to this, a multiscreen feature is also available, allowing subscribers to view multiple live events simultaneously.[11]
Binge, codenamedProject Jupiter during development, is Hubbl's entertainment focused streaming service that was launched on 25 May 2020. Set up to compete with the likes ofDisney+,Netflix,Amazon Prime Video andStan, the service features content from major networks and studios includingHBO,Warner Bros,Paramount Global,Sony Pictures,Universal Pictures,FX (even though it has already begun losing its titles to Disney+) and theBBC.[12] The service also features a selection of live streamed linear Foxtel cable networks includingFOX One,LifeStyle,Fox Arena andBBC First.[13]
Flash News is Hubbl's news aggregation OTT platform that was launched on 14 October 2021. The service offers live news coverage from major linear cable networks includingSky News Australia,Sky News UK,CNN,BBC News, andFox News.[14] In 2023, Foxtel shuttered the service's editorial team, bringing an end to daily original content on the platform.[15]
LifeStyle is a streaming service which distributes non-fiction content from Foxtel'sLifestyle group of networks, launched alongside the Hubbl platform.[16]