Purple capitalism orfeminist capitalism is a term used to describe, from acritical perspective, the incorporation of some principles of thefeminist movement intocapitalism and themarket economy.[4][5][6][7]
The critique of capitalism in terms of feminism is based on several arguments. First, that the integration ofwomen into thelabor market has not led towards a more horizontal and egalitariansocio-economic model. Additionally,gender wage gaps persist,[8] andcare work has not been evenly distributed, remaining predominantly shouldered by women.[9]
There is also scrutiny regarding howfeminism is instrumentalized to sell products (such as music or clothing). This instrumentation is criticized because the feminist message loses its political significance and becomes merely atrend. These products do not question the production conditions of the majority of global textiles.[1][2][10]
