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FeedBurner

From Wikipedia, the free encyclopedia
Email notification system for blogs, made by Google
Feedburner, Inc.
Type of businessSubsidiary
Type of site
Web feed management
ParentGoogle
URLfeedburner.google.com
LaunchedFebruary 29, 2004; 21 years ago (2004-02-29)
Current statusActive

Feedburner, Inc. is aweb feed management service primarily for monetizingRSS feeds, primarily by inserting targeted advertisements into them. It was founded in 2004[1] and acquired byGoogle in 2007.

Services

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Services provided to publishers includetraffic analysis[2] and an optional advertising system. Though it initially was not clear whether advertising would be well-suited to the RSS format,[3] authors now choose to include advertising in two-thirds of FeedBurner's feeds.[4] Users can find out how many people have subscribed to their feeds and with what service/program they subscribed.

Feedburner replaces an ordinaryRSS feed by a modified feed; the original feed becomes a private feed that only Feedburner can access. Apart from advertising, published feeds are modified in several ways, including automatic links toDigg anddel.icio.us, and "splicing" information from multiple feeds.[5] FeedBurner originally offeredapplication programming interfaces (APIs) to allow other software to interact with it, but as of October 2012 no longer does. As of August 4, 2008 (the last time statistics were released), FeedBurner hosted 1,993,406 feeds for 1,125,264 publishers, including 249,728 podcast andvideocast feeds.[6][7]

History

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FeedBurner was founded in 2004 byDick Costolo, Eric Lunt, Steve Olechowski, and Matt Shobe. The four founders were consultants together at Andersen Consulting (nowAccenture).[1]

On June 3, 2007, FeedBurner was acquired by Google for a rumored price of $100 million.[8] One month later, two of their popular "Pro" services (MyBrand and TotalStats) were made free to all users.[9]

On May 26, 2011, Google announced that the FeedBurner APIs were deprecated.[10] Google shut down the APIs on October 20, 2012.[11]

Google terminatedAdSense for Feeds on October 2, 2012 and shut it down on December 3, 2012.[12]

On April 14, 2021, Google announced they would migrate FeedBurner to new infrastructure but remove "non-core" functionality including email subscriptions, browser-friendly viewing, and password-protection.[13] This was originally scheduled for July 2021 but did not occur until July 2022.[14]

References

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  1. ^abWolinsky, Howard (2005-09-06)."Helping Publishers, Bloggers Get the Word Out".Chicago Sun-Times. Archived fromthe original on 2006-03-17. Retrieved2019-01-24.
  2. ^"Mining For Data In Blogs". TechWeb. 2006-07-17. Archived from the original on July 20, 2006. Retrieved2006-08-10.
  3. ^"Advertisers Muscle Into RSS".Wired News. 2004-11-18. Archived fromthe original on 2008-07-24. Retrieved2006-08-10.
  4. ^"FeedBurner buys BlogBeat, expanding blog analysis". Reuters. 2006-07-17. Retrieved2006-08-10.
  5. ^"The Feed Thickens".Flickr. 2004-07-14. Archived fromthe original on 2007-06-04. Retrieved2006-08-10.
  6. ^"FeedBurner". Archived fromthe original on 2008-09-19. Retrieved2008-09-19.
  7. ^"About FeedBurner". FeedBurner.com. Archived fromthe original on 2009-02-14. Retrieved2009-02-14.
  8. ^"Techcrunch confirms Google buyout of FeedBurner".
  9. ^"FreeBurner for Everyone". FeedBurner. Archived fromthe original on February 16, 2009. Retrieved2007-10-27.Beginning today, two of FeedBurner's previously for-pay services, TotalStats and MyBrand, will be free.
  10. ^"Spring cleaning for some of our APIs". Google Code. Retrieved2011-05-27.These APIs are now deprecated but have no scheduled shutdown date: Code Search API, Diacritize API, Feedburner APIs, Finance API, Power Meter API, Sidewiki API, Wave API.
  11. ^"FeedBurner API (Deprecated)". Google Inc. Archived fromthe original on May 5, 2012. Retrieved2012-09-11.Important: The Google Feedburner APIs have been officially deprecated as of May 26, 2011 will be shut down on October 20, 2012.
  12. ^"Continues: Google Kills AdSense For Feeds". TechCrunch. September 28, 2012. RetrievedSeptember 29, 2012.
  13. ^"Upcoming changes to FeedBurner in July 2021 - Feedburner Help".Feedburner Help. Retrieved2021-04-14.
  14. ^"feedburner over the limit problem".Feedburner Help Group. 2022-07-19. Retrieved2022-08-04.

External links

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