 | |||||||
| Company type | Division | ||||||
|---|---|---|---|---|---|---|---|
| Industry | Automotive | ||||||
| Founded | 2023; 2 years ago (2023) | ||||||
Area served | China | ||||||
Key people | Xiong Tianbo (general manager)[1] | ||||||
| Products | Automobiles | ||||||
| Owner | BYD Auto | ||||||
| Chinese name | |||||||
| Simplified Chinese | 方程豹 | ||||||
| Traditional Chinese | 方程豹 | ||||||
| Literal meaning | Formula Leopard | ||||||
| |||||||
| Website | fangchengbao.com | ||||||
Fangchengbao (Chinese:方程豹;lit. 'formula leopard'), also spelledFang Cheng Bao is a Chineseluxuryelectric car brand owned byBYD Auto and marketed byShenzhen Fangchengbao Auto Sales Co., Ltd. BYD also owns trademarks for an English-language variant,Formula Bao.[2] The brand was introduced in June 2023, and mainly produces performance-orientedSUVs aimed at theoff-road andtrack-focused segments.[3][4][5]
In 2023, BYD Auto launched two new brands: Yangwang, a line of advanced vehicles introduced in January, while Fangchengbao was announced on June 9, 2023.[6][7] "Fangchengbao" translates to "formula leopard," and the logo reflects this mathematical concept.[8]
On August 16, 2023, Fangchengbao released its first model, the Bao 5. It debuted at theChengdu Auto Show and based on an Fangchengbao-specificbody-on-frame platform called DMO (Dual Mode Off-road).[9] The brand also revealed a prototype of its upcoming flagship, the Super 8 SUV, which is set for release in 2024 as the Bao 8. Production of the Bao 5 began in September, with the official market debut in China following in November.[10][11] Within three days of the launch, the company reported 10,000 orders for the model.[12]
At theBeijing Auto Show in April 2024, Fangchengbao revealed its expansion plans by announcing the flagshipBao 8 model, the compact Super 3 (previewing the upcomingTi3), and the Super 9sports car prototype.[13] During the event, general manager Xiong Tianbo confirmed the brand's initial success, reporting 20,000 cars sold in China within six months.[14] In June 2024, Fangchengbao introduced the Bao 3, abattery electric SUV that will be the most affordable model in its lineup.[15]
Initially, the brand established its own directly-operated sales stores, in contrast with BYD that relies on adealership network.[9] In June 2024, Fangchengbao started recruiting dealerships to increase its reach. The first batch of dealer recruitment was open to China's 22 provinces, four municipalities and five autonomous regions.[16]
In July 2024, Fangchengbao lowered the price of the Bao 5 model by 50,000 yuan in China to improve its competitiveness againstGreat Wall Motor's popularTank series. This price cut led to dissatisfaction among early buyers, some of whom organized protests at Fangchengbao dealerships. Protesters displayed banners with statements such as, "I waited 3 months for car delivery, then Fangchengbao cuts 50,000 yuan in one day. I should have bought a Tank instead."[17][18][19]
.jpg)
A subsidiary ofBYD Company | |||||||||||||||||
| Key people | |||||||||||||||||
| Marques | |||||||||||||||||
| Current models |
| ||||||||||||||||
| Discontinued models | |||||||||||||||||
| Related | |||||||||||||||||
 | This article about an automotive industry corporation or company is astub. You can help Wikipedia byexpanding it. |
