| "Fancy" | ||||
|---|---|---|---|---|
| Single byTwice | ||||
| from the EPFancy You | ||||
| Language | Korean | |||
| Released | April 22, 2019 (2019-04-22) | |||
| Genre | Electropop[1] | |||
| Length | 3:35 | |||
| Label | JYP | |||
| Songwriters |
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| Twice singles chronology | ||||
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| Music video | ||||
| "Fancy" onYouTube | ||||
"Fancy" (stylized inall caps) is a song by South Korean girl groupTwice. It was released byJYP Entertainment on April 22, 2019, as the lead single from the group's seventh extended play,Fancy You. Written byBlack Eyed Pilseung and Jeon Goon, "Fancy" is a retro-inspiredelectropop track. The accompanying music video represented a stylistic shift in a more mature direction compared to Twice's previous releases.
The song was a commercial success in both South Korea and Japan. It peaked at number 3 on theGaon Digital Chart and number 4 on theBillboard Japan Hot 100, and was certified platinum for streaming in both countries. It won trophies on threemusic programs in South Korea, and won theMAMA Award for Best Dance Performance at the2019 Mnet Asian Music Awards.
"Fancy" was co-written byBlack Eyed Pilseung, who wrote Twice's previous singles "Like Ooh-Ahh", "Cheer Up", "TT", and "Likey". The songwriting duo, which consists of Rado and Choi Kyu-sung, are credited alongside Jeon Goon.[1][2] Hong Dam-young ofThe Korea Herald, reporting from the press showcase, described "Fancy" as a "dramatic and dynamic song that features Twice in a totally new light". Hong continued, "While keeping the group's previous quirky festive tone that has defined a majority of its hits, 'Fancy' blends mellow moodpop electro beats with the members' sophisticated, strong melodies. Singing about love, the bandmates boldly express their emotions with lines like 'I won’t ever let you go' and 'It doesn’t matter who liked who first'".[3]
Tamar Herman fromBillboard described the song as a "bouncing electro-pop track that keeps the group’s quintessentially retro-inspired, addicting sound while turning to a bit of a bolder styling that revels in dynamic synths and playful digital quirks". According to Herman, "The group's vocals take on a bit more of a mature, sultry tone during the verses, but Twice maintains their exuberant, upbeat energy for the song's chorus."[1]
"Fancy" debuted at number 3 on both theGaon Digital Chart andK-pop Hot 100.[4][5] It also peaked at number 4 onBillboard'sWorld Digital Song Sales chart and theBillboard Japan Hot 100,[6][7] number 8 on theOricon Digital Singles chart,[8] and number 17 onRMNZ Hot Singles.[9] In May 2021, "Fancy" surpassed 100 million streams and was certified Platinum by theKorea Music Content Association.[10] When theRecording Industry Association of Japan introduced streaming certifications in April 2020, "Fancy" was certified Silver for surpassing 30 million streams. The song was subsequently certified Gold in September 2020 and Platinum in February 2022.[11] The song ranked at number 5 onDazed's 20 Best K-pop Songs of 2019.[12]Billboard also included "Fancy" in their best K-pop songs of the 2010s list.[13]
| Critic/Publication | List | Rank | Ref. |
|---|---|---|---|
| Billboard | The 25 Best K-pop Songs of 2019 | 14 | [14] |
| The 100 Greatest K-Pop Songs of the 2010s | 93 | [13] | |
| Bugs! | 2019 Year End Top 100 | 21 | [15] |
| BuzzFeed | Best K-pop Music Videos of 2019 | 4 | [16] |
| Dazed | The 20 best K-pop songs of 2019 | 5 | [12] |
| Gallup Korea | The Best Songs in 2019 | 6 | [17] |
| Refinery29 | The Best K-Pop Songs Of 2019 | 7 | [18] |
The music video of "Fancy", directed by Kim Young-jo and Yoo Seung-woo of Naive, was uploaded online on April 22, 2019.[19][1] In the same day, the music video became the seventh-biggest debut onYouTube, garnering over 42.1 million views in a single day.[20] The music video was ranked third place on 2019 YouTube's Most Popular Music Video in South Korea.[21] It also ranked at No. 10 on 2019 YouTube's Top Trend Music Video in Japan.[22]
The "Fancy" music video is more mature and sophisticated compared to Twice's previous music videos.[23][24] It features vividCGI backdrops, with the members alternating between stylish black and colorful outfits.[1] The song's powerful choreography was choreographed by Bock Mi-ran, Kang Da-sol, Kiel Tutin, andLeejung Lee.[19]
Twice held a live broadcast onV Live to commemorate their comeback, where they also performed the full choreography of the song for the first time.[25] The group also promoted "Fancy" on severalmusic programs in South Korea includingM Countdown,Music Bank,Show! Music Core,Inkigayo andShow Champion, on April 25, 26, 27, 28, and May 1, respectively.[26][27]
The Japanese version of "Fancy" was released on July 24, 2019, as aB-side of Twice's 5thmaxi single, "Breakthrough"'. The Japanese lyrics were written by Eri Osanai as well as Black Eyed Pilseung and Jeon Goon, who also wrote the original Korean lyrics.[28]
| Year | Award | Category | Result | Ref. |
|---|---|---|---|---|
| 2019 | 11thMelon Music Awards | Best Dance – Female | Nominated | |
| 21stMnet Asian Music Awards | Song of the Year | Nominated | ||
| Best Dance Performance – Female Group | Won | |||
| 2020 | 9thGaon Chart Music Awards | Artist of the Year – Digital Music (April) | Nominated |
| Program | Date | Ref. |
|---|---|---|
| Show Champion | May 1, 2019 | [27] |
| M Countdown | May 2, 2019 | [29] |
| Inkigayo | May 5, 2019 | [30] |
Weekly charts[edit]
| Monthly charts[edit]
Year-end charts[edit]
|
| Region | Certification | Certified units/sales |
|---|---|---|
| Brazil (Pro-Música Brasil)[36] | Gold | 20,000‡ |
| New Zealand (RMNZ)[37] | Gold | 15,000‡ |
| Streaming | ||
| Japan (RIAJ)[11] | Platinum | 100,000,000† |
| South Korea (KMCA)[10] | Platinum | 100,000,000† |
‡ Sales+streaming figures based on certification alone. | ||
Twice songs | |
|---|---|
| Korean singles | |
| Japanese singles | |
| English singles | |
| Other songs | |
