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Explorer Vodka is aSwedish Wheatvodka brand manufactured by theV&S Group, formerly owned by the Swedish government. It was developed in the 1950s, targeted for customers in theUnited States, but its 1958 launch failed in the market.[1] It was instead released in Sweden from 1961.[2] Ever since"Explorer" has been one of Sweden's most popular brands of vodka, and has during some periods been the most sold distilled beverages in Sweden. It was the first Swedish alcoholic beverage to be termed vodka rather thanbrännvin.
The original bottle was designed by Swedish ex-princeSigvard Bernadotte. The label, with exception of the red and white colours of the sail, represents a realisticViking ship on a voyage of discovery. Or in other terms anexploring ship.
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