| Industry | Marketing |
|---|---|
| Founded | 2015 |
| Headquarters | , |
| Website | https://www.exactis.com/ |
Exactis LLC is adata broker established in 2015 and based in the U.S state ofFlorida. The firm reportedly handles business and consumer data in an effort to refinetargeted advertising.[3]
Exactis became notable in June 2018, after a discovery by cybersecurity researcherVinny Troia[4] detailed how the organization made nearly 340 million detailed records about United States citizens available on a publicly accessibleserver,[2][5][3] leaving those people at heightened risk of being impersonated, profiled or otherwise exploited throughsocial engineering. The information has reportedly since been protected and removed from the public.[1] However, the leak is notable due to the scale of data that was exposed, surpassing theEquifax breach which had exposed 145 million customers' personal data the year prior.[6]
Exactis had reportedly accumulated some or all of its information without the knowledge or explicit consent of the data subjects.[1]
