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Esuvee

From Wikipedia, the free encyclopedia

ESUVEE was a year-long USconsumer education campaign onSUV safety in 2005.[1] There was also an associatedwebsite game.[2] The goal of the campaign was to encourage safe driving of SUVs. The campaign emphasized the need to drive carefully to avoid rolling the vehicles over because SUVs handle like trucks, not cars.[3] The focus was changing driver behavior, particularly among younger male drivers.[4]

The campaign was a $27 million effort sponsored by the consumer protection agencies and theAttorneys General of all 50 states,D.C.,Puerto Rico and the U.S. Virgin Islands.[2] Part of the funding came from a settlement agreement with theFord Motor Company to resolvelawsuits alleging that Ford's marketing practices misled consumers on how to drive, load, and maintain theFord Explorer.[5]

The SUUVEE campaign aimed to inform the public about four safety elements to help save lives:

  • Handling - A higher risk of rollover inSUVs because of a higher center of gravity than passenger cars.
  • Loading - Number of occupants, as well as the weight and distribution of cargo, raises the center of gravity, thus increasing the risk of rollovers.
  • Tires - the size, pressure, and proper maintenance of tires are keys to SUV safety.
  • Seat belts - Since 80% of deaths in SUV rollovers were from ejection, seat belt use would help prevent fatalities.

References

[edit]
  1. ^"SUV Safety Campaign Launched Online"Road & Travel Magazine, retrieved on February 5, 2009.
  2. ^ab"Esuvee Safety Campaign Develops New Web Game to Further Promote Safety Messages," The Auto Channel, April 21, 2005, retrieved on February 5, 2009.
  3. ^The ESUVEE Safety Campaign, State of Georgia Governor's Office of Consumer AffairsArchived 2009-04-30 at theWayback Machine, retrieved on February 5, 2009.
  4. ^The ESUVEE Safety CampaignArchived 2009-01-25 at theWayback Machine, retrieved on February 5, 2009.
  5. ^"States Unite to Promote SUV Safety with $27 Million Public Education Campaign" Colorado Attorney General Office, January 31, 2005[permanent dead link], retrieved on February 5, 2009.


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