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The Estée Lauder Companies

Coordinates:40°45′49″N73°58′22″W / 40.76361°N 73.97278°W /40.76361; -73.97278
From Wikipedia, the free encyclopedia
(Redirected fromEstée Lauder Companies)
American multinational cosmetics company
"Estée Lauder" redirects here. For the company's eponymous founder, seeEstée Lauder (businesswoman).

The Estée Lauder Companies Inc.
logo of The Estée Lauder Companies Inc.
Company typePublic
IndustryCosmetics
Founded1946; 80 years ago (1946) inNew York City, U.S.
Founders
HeadquartersGeneral Motors Building,
New York City
,
U.S.
Key people
Products
  • Skin care
  • makeup
  • perfume
  • hair care
Brands(see§ Brands)
RevenueDecreaseUS$14.3 billion (2025)
DecreaseUS$785 million (2025)
DecreaseUS$1.1 billion (2025)
Total assetsDecreaseUS$19.9 billion (2025)
Total equityDecreaseUS$3.87 billion (2025)
OwnerLauder family (38% equity, 86% voting)[1]
Number of employees
57,000 (2025)
Websiteelcompanies.com
Footnotes / references
Financials as of June 30, 2025[update].[2]

The Estée Lauder Companies Inc. (/ˈɛstˈlɔːdər/EST-ayLAW-dər) is an American multinational cosmetics company, a manufacturer and marketer ofmakeup,skincare,perfume, and hair care products, based inMidtown Manhattan,New York City. It is the second largest cosmetics company in the world afterL'Oréal. The company owns a diverse portfolio of brands, including La Mer,Jo Malone London,Clinique andTom Ford Beauty, among many more, distributed internationally through bothdigital commerce andretail channels.

History

[edit]
refer to caption
FoundersEstée and Joseph H. Lauder in 1971

The company began in 1946 whenEstée Lauder and her husband Joseph began producing cosmetics inNew York City. They first carried only four products: Cleansing Oil,Skin Lotion, Super Rich All-purpose Creme, and Creme Pack.[3] Two years later, in 1948 they established their firstdepartment store account withSaks Fifth Avenue inManhattan.

Over the next 15 years, they expanded the range and continued to sell their products in the United States. In 1960, the company started its first international account in theLondon department storeHarrods. The following year it opened an office inHong Kong.

In 1964, they introducedAramis, a line of fragrance and grooming products for men named after an exotic Turkish root originally used as an aphrodisiac.[4] In 1967, Estée Lauder herself was named one of ten Outstanding Women in Business in the United States by business and financial editors.[5] This was followed by a Spirit of Achievement Award fromAlbert Einstein College of Medicine atYeshiva University in 1968.[citation needed] In that year, the company expanded again, openingClinique, adermatologist-guided (Dr.Norman Orentreich),allergy-tested, fragrance-free cosmetic brand.

Estée Lauder's Cliniquebrand became the first women's cosmetic company to introduce a second line for men when, in 1976, they began a separate line called "Skin Supplies for Men", which continues to be sold at Clinique counters worldwide. In 1981, the company's products became available in theSoviet Union.

In the 1990s, brand acquisitions and licensing agreements contributed to explosive growth as the company transformed from a family-owned business to a publicly traded, family-controlled organization. The decade opened with the creation of Origins – the first wellness brand in U.S. department stores. The first licensing agreement for fragrances was with fashion designerTommy Hilfiger in 1993, followed byKiton,[6] an Italian fashion house (1995), and with American fashion designerDonna Karan (1997).[7]

Brand acquisitions began with an investment in the Toronto-basedMAC Cosmetics in 1994, which the company then acquired in 1998.Bobbi Brown Cosmetics, designed by the celebrated makeup artist, was acquired in 1995, as wasLa Mer – along with the original recipe for its supreme luxury product, Crème de la Mer, containing the nutrient-rich Miracle Broth. The company ventured into its first hair care and holistic beauty brand withAveda in 1997. The fragrance houseJo Malone London was acquired in 1999.[7]

On November 16, 1995, the Estée Lauder Companieswent public on theNew York Stock Exchange at$26 a share ($6.50 on apost-split basis; equivalent to $50 and $10 in 2024[8]).[9]

Acquisitions and licensing continued in the 2000s as the Estée Lauder Companies bought a majority interest in the hair salonBumble and bumble and completed its acquisition in 2006; an exclusive global licensing agreement was signed with fashion designerMichael Kors (2003). DesignerTom Ford began a project with the company and later an agreement was signed with him (2005) to develop and distribute fragrances and cosmetics under the Tom Ford Beauty brand.[7]

On July 1, 2010, the company acquired Smashbox Beauty Cosmetics, Inc., a brand created in Smashbox Studios inCulver City, California, by brothers Dean and Davis Factor (as inMax).[10]

photo; refer to caption
The large Estée Lauder cosmetics counter atMYER Sydney City
photo of counter on store floor
Small-medium-sized pre-2013 style counter at New Zealand retailerFarmers

On October 28, 2011, Aramis and Designer Fragrances, a division of the Estée Lauder Companies Inc., andTory Burch LLC announced the signing of a multiyear agreement for the exclusive worldwide license of the Tory Burch fragrance business. This partnership marked Tory Burch's first step into the beauty industry. The firstTory Burch fragrance products were introduced in 2013.[11]

In 2012, the company launched AERIN Beauty, a luxury lifestyle beauty and fragrance brand inspired by the signature style of its founder,Aerin Lauder.

In 2014, the company acquired two insider beauty brands, RODIN olio lusso, a skincare brand known for its "Luxury Face Oil", andLe Labo, a fragrance and sensory lifestyle brand. Later that year, the company also made its first investment in India by buying a minority stake inForest Essentials, a luxury cosmetics company specializing inAyurvedic products.[12] In 2015, the company acquiredEditions de Parfums Frédéric Malle, a fragrance brand, and GLAMGLOW, aHollywood skin care brand.[13]

In 2016, the company acquired Becca Cosmetics, its first color cosmetic group acquisition since Smashbox in 2010.[14] In November 2016, the company made its largest acquisition to date by acquiring California-based cosmetics company Too Faced for $1.45 billion.[15]

In 2019, the company acquiredDr. Jart+. Founded in Korea in 2004, Dr. Jart+ pioneered the marketing ofBB cream as a cosmetic.[16]

In 2021, the company acquired Canadian-based Deciem Beauty Group Inc.[17] In 2022, Estée Lauder opened a 300,000-square-foot (2.8-hectare) distribution center inGalgenen, Switzerland.[18]

In November 2022, the company announced it was to acquire the designer fashion houseTom Ford in a deal worth $2.8bn, withFord remaining as creative director until at least 2023.[19]

In 2024, the company announced its partnership with Messika.[20]

In June 2024, Estée Lauder completed the acquisition of DECIEM Beauty Group.[21]

In October 2024, the company officially opened its Global Fragrance Atelier inside La Maison des Parfums inParis, establishing an AI-enabled, advanced technology innovation hub dedicated to accelerating the development of its luxury and prestige fragrance portfolio.[22][23][24]

In September 2025, the company appointed Ossama Ogla as general manager of its Middle East operations.[25]

In December 2025, Estée Lauder announced that it has been taking minority stakes in beauty brands across China, Mexico and India such as The Ordinary. This is part of the company's strategy to target key markets in the Americas as well as emerging markets by targeting the growing middle class.[26]

Response to the COVID-19 pandemic

[edit]

In response to theCOVID-19 pandemic the Estée Lauder Companies announced on August 20, 2020, areduction in their workforce by 1,500 to 2,000 personnel worldwide, or about 3 percent of total employees. Most of the reductions will be support workers and store employees. The company also announce they would be closing approximately 10 to 15 percent of their stores, close in-store beauty counters, and focus more on digital operations.[27]

Marketing

[edit]

The Estée Lauder company has many brands and Estée Lauder is one of the brands. It has had sometimes high-profile spokesmodels, sometimes referred to simply as 'faces'. Past 'faces' for Estée Lauder includeKaren Graham,Bruce Boxleitner,Shaun Casey,Willow Bay,Paulina Porizkova,Elizabeth Hurley,Carolyn Murphy, supermodelLiya Kebede – the first African 'face' of Estée Lauder,Anja Rubik, and actressGwyneth Paltrow. As of 2008[update] the main spokesmodel for Estée Lauder was supermodelHilary Rhoda. In 2010, the company added three more faces to the roster, Chinese modelLiu Wen, Puerto Rican modelJoan Smalls, and French modelConstance Jablonski.[28]

In 2015, Estée Lauder signed modelKendall Jenner to promote the brand.[29]

In 2017, the company announced Violette Serrat as their Global Beauty Director.[30]

Alvin Chereskin, the founder of AC&R, was the long-time creative partner of the company.[31]

Current roster of Estée Lauder Global Ambassadors includeAna de Armas,Amanda Gorman,Bianca Brandolini d'Adda,Carolyn Murphy,Grace Elizabeth,Imaan Hammam,Karlie Kloss,Manushi Chhillar andYang Mi. In 2024, the company announced singer, songwriter and actress,IU, as their first Korean Global Brand Ambassador.[32][33]

Operations and finances

[edit]

Finances

[edit]
This section needs to beupdated. Please help update this article to reflect recent events or newly available information.(July 2025)

For fiscal year 2016, the Estée Lauder Companies achieved net sales of $11.26 billion, a 4% increase compared with $10.78 billion in the prior year. Net earnings for the year were $1.11 billion, a 2% increase compared with $1.09 billion in the previous year, and diluted net earnings per common share rose 5% to $2.96, compared with $2.82 reported in the prior year.[34] As of 2018, Estée Lauder Companies ranked 258 on theFortune 500 list of the largest United States corporations by revenue.[35]

Executive management

[edit]

Leonard A. Lauder was chairman emeritus.William P. Lauder is the chairman of the board.Fabrizio Freda was president and chief executive officer from 2009 through 2024.[36] As of 2025,Stéphane de la Faverie, the former executive group president, was named president and CEO of ELC.[37]

photo; refer to caption
Jeanette Sarkisian Wagner, 2003

International operations

[edit]

Jeanette Sarkisian Wagner was president of the company's International Operations division, who quickly introduced the brand's product line to the women of the Soviet Union and China when those countries began to open up in the 1980s and '90s. Under Wagner, the division went from a small and relatively unprofitable arm of Estée Lauder to one that brought in about half of the company's revenue. She oversaw the opening of the company's first location in the USSR one week after thefall of the Berlin Wall.[38] Wagner launched marketing campaigns in over 100 countries for the company.[39]

Breast Cancer Awareness campaign

[edit]

In October 1992, the Breast Cancer Awareness campaign was launched byEvelyn Lauder (Estée's daughter-in-law) who co-created the "Pink Ribbon"[40] withSelf magazine as a symbol of breast health.

The Estée Lauder Companies' annual Breast Cancer Awareness campaign involves all of the 19 brands that make up the Estée Lauder Companies. They collectively represent theBreast Cancer Research Foundation's first and largest corporate supporter. Since 1992, the Estée Lauder Companies' breast cancer campaign has raised more than $89 million globally for research, education, and medical services.[41]

Brands

[edit]

The Estée Lauder Companies brands include:[42]

CosmeticsFragrance

Haircare

Controversies

[edit]
This"criticism" or "controversy" sectionmay compromise the article'sneutrality. Please helpintegrate negative information into other sections or removeundue focus on minor aspects throughdiscussion on thetalk page.(March 2021)

SOPA

[edit]

Estée Lauder Companies appeared on lists of major companies supportingSOPA, the controversial, but unsuccessful, Congressional anti-piracy bill that was considered overreaching by critics.[44][45]

Child labor

[edit]

In 2001, it was reported thatchildren were discovered working in a factory inCambridge, New York, making products for Origins, one of Estee Lauder's natural products brands. The contracted company was Common Sense Natural Soap & Bodycare, owned by a group led by cult leaderYoneq Gene Spriggs. Estee Lauder said it immediately moved to terminate the contract with the manufacturer it had been in business with for 5 years, stating it was totally unaware prior to the initial inspection.[46]

Animal testing

[edit]

The Estée Lauder Companies perform non-animal and human volunteer testing to assess product safety and efficacy. Estée Lauder Companies product goes throughanimal testing where required by law by its country government. The Chinese governmentrequires testing on animals for many cosmetic products.[47] This causes controversy for smaller brands that are "cruelty free" but were acquired by Estée Lauder.[48]

Boycott and anti-boycott

[edit]
photo of protesters
QUIT activists protesting Estée Lauder Companies, 2004.

Since at least February 2001, Estée Lauder and its brands have been the target of aboycott campaign led by pro-Palestine activists who have targeted the corporation because of thepro-Israel activities ofRonald Lauder.[49][50][51][52] In June 2003, the San Francisco-basedQueers Undermining Israeli Terrorism (QUIT) took up the boycott with their "Estée Slaughter" campaign.[53] The boycott has generated ananti-boycott campaign by supporters of Israel.[54]

References

[edit]
  1. ^"The Estée Lauder Companies Ownership Profile".elcompanies.com. RetrievedApril 3, 2023.
  2. ^"The Estée Lauder Companies Inc. FY 2025 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. August 20, 2025.
  3. ^Howerton, Ashley Brooke."The Estee Lauder Companies Background and History".University of Tennessee.
  4. ^Aramis elcompanies.com
  5. ^"Cosmetics billionairess, Estée Lauder, dies".www.bizcommunity.com. RetrievedMarch 14, 2020.
  6. ^Kiton elcompanies.com
  7. ^abcWho we are: Key moments elcompanies.com
  8. ^Johnston, Louis; Williamson, Samuel H. (2023)."What Was the U.S. GDP Then?".MeasuringWorth. RetrievedNovember 30, 2023. United StatesGross Domestic Product deflator figures follow theMeasuringWorth series.
  9. ^Investors elcompanies.com
  10. ^"ESTÉE LAUDER COMPANIES - Investor Relations - News Release". Investors.elcompanies.com. RetrievedJuly 17, 2015.
  11. ^"ESTÉE LAUDER COMPANIES - Investor Relations - News Release". Investors.elcompanies.com. RetrievedJuly 17, 2015.
  12. ^"Estee Lauder to up stake in Forest Essentials". Economictimes.indiatimes.com. December 18, 2014. RetrievedJanuary 4, 2020.
  13. ^"Fact Sheet FY 2014". Elcompanies.com. RetrievedJuly 17, 2015.
  14. ^"Welcoming BECCA to The Estée Lauder Companies".www.elcompanies.com.
  15. ^"Did Too Faced Founders Cash Out Too Early? Sale To Estee Lauder Suggests Yes".Forbes. November 15, 2016. RetrievedFebruary 15, 2017.
  16. ^"Dr. Jart+".www.elcompanies.com. RetrievedAugust 17, 2020.
  17. ^"The Estée Lauder Companies to Increase Its Ownership in DECIEM".www.elcompanies.com. RetrievedAugust 29, 2021.
  18. ^Caldwell, Georgina (June 13, 2022)."The Estee Lauder Companies cuts ribbon on new distribution center for travel retail channel".Global Cosmetics News. RetrievedJune 13, 2022.
  19. ^"Estee Lauder to buy designer brand Tom Ford".BBC News. November 15, 2022. RetrievedNovember 16, 2022.
  20. ^"Estée Lauder et Messika dévoilent leur collaboration".Journal du Luxe. January 8, 2024. RetrievedMarch 18, 2024.
  21. ^"Le groupe Estée Lauder finalise l'acquisition de DECIEM Beauty Group".Journal du Luxe. RetrievedJune 4, 2024.
  22. ^"The Estée Lauder Companies Opens Global Fragrance Atelier in Paris, Accelerating Next-Generation Innovation in Perfume Artistry".www.elcompanies.com. RetrievedOctober 24, 2025.
  23. ^"Estée Lauder's New Parisian Perfume Atelier Is Designed to Create the Next Hit Fragrance".ELLE Decor. October 14, 2025. RetrievedOctober 24, 2025.
  24. ^"Estée Lauder Companies' CEO Says Fragrance Is Key to its Turnaround".The Business of Fashion. October 14, 2025. RetrievedOctober 24, 2025.
  25. ^"The Estée Lauder Companies Announce New Middle East GM".The Business of Fashion. December 4, 2025. RetrievedJanuary 27, 2026.
  26. ^McLymore, DiNapoli and Heavey, Arriana, Jessica and Susan (December 5, 2025)."Estée Lauder driving growth with new brands, global focus".Reuters.{{cite web}}: CS1 maint: multiple names: authors list (link)
  27. ^Bhasin, Kim; Porter, Gerald Jr. (August 20, 2020)."Estee Lauder to Trim 3% of Global Workforce to Curb Costs".Bloomberg Business. RetrievedAugust 20, 2020.
  28. ^"The New Faces of Beauty: Of the Minute".models.com. April 16, 2010. RetrievedApril 16, 2010.
  29. ^Kendall Jenner and Estée Lauder fashionista.com November 2014
  30. ^Jensen, Emily."Violette named new global beauty director for Estée Lauder".FashionNetwork.com. RetrievedNovember 29, 2018.
  31. ^Elliott, Stuart (December 15, 1995)."THE MEDIA BUSINESS: Advertising;Alvin Chereskin, a longtime force in beauty advertising, gives up retirement for Fresh Carats".The New York Times.ISSN 0362-4331. RetrievedMarch 5, 2020.
  32. ^"Estée Lauder Signs Korean Singer and Actress IU as New Global Brand Ambassador".www.elcompanies.com. RetrievedApril 11, 2024.
  33. ^"Estée Lauder signs singer IU as first Korean Global Brand Ambassador".Cosmetics Business. RetrievedApril 15, 2024.
  34. ^"Investors"(PDF). RetrievedAugust 26, 2024.
  35. ^"Estee Lauder".Fortune. RetrievedNovember 25, 2018.
  36. ^"Our Leaders". Elcompanies.com. RetrievedJuly 17, 2015.
  37. ^Scott, Nateisha (October 30, 2024)."Stéphane de la Faverie named president and CEO of Estée Lauder Companies".Vogue Business.
  38. ^Traub, Alex (March 18, 2022)."Jeanette Wagner, Who Globalized the Estée Lauder Brand, Dies at 92".The New York Times.
  39. ^"A former Estée Lauder executive wanted to create a Harvard scholarship for students of Armenian descent, the school turned her down".Market Watch. June 24, 2024. RetrievedAugust 26, 2024.
  40. ^"Breast Cancer Awareness | Estée Stories Blog". esteelauder.com. RetrievedJanuary 4, 2020.
  41. ^"The Breast Cancer Campaign".www.elcompanies.com. RetrievedAugust 17, 2020.
  42. ^"Our Brands". Elcompanies.com. March 22, 2011. RetrievedJuly 17, 2015.
  43. ^"Why Estee Lauder Is Buying This Cosmetics Brand for $1.45 Billion".Fortune. November 15, 2016. RetrievedNovember 15, 2016.
  44. ^"All the Companies Supporting SOPA, the Awful Internet Censorship Law—and How to Contact Them".Gizmodo. Gizmodo.com. RetrievedJuly 17, 2015.
  45. ^"List of Supporters: H.R. 3261, the Stop Online Piracy Act"(PDF). Judiciary.house.gov. Archived fromthe original(PDF) on December 27, 2011. RetrievedJuly 17, 2015.
  46. ^Jeane MacIntosh (April 9, 2001)."State probes cult in child-labor scandal – acting on heels of post report".New York Post. RetrievedApril 9, 2018.
  47. ^"In China, big cosmetics firms are selling products tested on animals".CNBC. April 19, 2017. RetrievedApril 1, 2018.
  48. ^"These Beauty Brands Are Still Tested on Animals".PETA. July 22, 2015. RetrievedJanuary 31, 2022.
  49. ^"Boycott Israel Campaign". RetrievedAugust 6, 2006.
  50. ^"American Muslims for Jerusalem have called for a boycott of Estee Lauder products".Snopes. May 30, 2002. RetrievedAugust 6, 2006.
  51. ^"The Billionaires Who Tried—and Failed—to Stop Zohran Mamdani | TIME".
  52. ^Perry, Sophie (December 9, 2025)."Chappell Roan accused of 'forgetting her morals' after landing MAC role".
  53. ^"Queers Undermining Israeli Terrorism". Archived fromthe original on July 8, 2006. RetrievedAugust 6, 2006.
  54. ^"Armchair Activist: Buy Estee Lauder Products". May 11, 2001. Archived fromthe original on June 7, 2002. RetrievedAugust 6, 2006.

External links

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