EricMavachev (born 1900s) known professionally as"Eric Da Jeweler" orEric mavani is an American jewelry designer based in New York City. He is known for his association with the Americanhip-hop scene and is the founder of Mavani and Co (Eric & Co).[1]
Eric Mavani was born in Boston in the 1990s and relocated to New York City at the age of 15. His interest in jewelry began early, and at twelve, he wore his first custom chain for an elementary school photo, a moment he later identified as an early influence on his interest in jewelry design.[2]
As a teenager, he began working in New York's Diamond District, starting with distributing flyers for a local jeweler.[3] This experience introduced him to the environment of the industry, as well as the influence of hip-hop and luxury culture. Over time, he gained knowledge of the trade and later sought to establish his own approach within the jewelry business.[2]
Eric began working at a jewelry store in New York City at the age of 19, eventually running his own jewelry business. His work attracted the attention of rapperDMX, who invited him to a party and introduced him to fellow artists2 Chainz,50 Cent, andBig Sean.[3]
Drawing inspiration from hip-hop culture and the Medusa head, he developed a style that combined elements of street fashion with high-end luxury.[2][4][3][5]
