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 Logo used since 2015 | |
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|---|---|
| Channels | |
| Branding | El Nueve |
| Ownership | |
| Owner |
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| Argentina/12 | |
| History | |
First air date | June 9, 1960; 65 years ago (1960-06-09) |
Former names | Canal 9 Cadete (1960-1963) Canal 9 Libertad (1963-1974 and 1984-1998) Canal 9 (1974-1984, 1998-1999 and 2002-2016) Color 9 (1979-1980) Azul Televisión (1999-2002) |
| Technical information | |
Licensing authority | ENACOM |
| Links | |
| Webcast | www |
| Website | www |
Channel 9, known by its brand nameEl Nueve (stylized aselnueve) is anArgentinefree-to-airtelevision network based inBuenos Aires with programming centred on general entertainment.
The first studios of the channel were in Castex 3345 in the Buenos Aires neighborhood of Palermo. It began broadcasting with comedy programs. At that time the channel was owned by the North AmericanAmerican Broadcasting Company. It became popular and had several owners as well as incorporating other stations.
After the fall of the second government ofJuan Perón, the military government ofPedro Eugenio Aramburu opened three new television licenses in Buenos Aires for bidding: channels 9, 11 and 13. The winner for channel 9, which would bear the callsign LS 83 TV, was Compañía Argentina de Televisión, S.A. (CADETE), which began its broadcasts in 1960. Canal 9's stock was partially owned by foreign companies, including the United States'NBC.
In 1963Alejandro Saúl Romay, who was the owner of Radio Libertad and known as "the czar of TV", became the manager of Canal 9, and in the following years he acquired the stock held by the foreign investors, transforming Canal 9 into the first television network fully funded by Argentine capital. Under his leadership, Canal 9 became competitive in the ratings, fighting for first place with Canal 13 and then Canal 11.
In 1972, the programAlmorzando con Mirtha Legrand was broadcast in color experimentally.[1]
In 1974, duringJuan Perón's third term asPresident of Argentina, Canal 9 was seized by the government along with channels 11 and 13, remaining as a state-owned station throughout the following military regime, this time underArgentine Army administration. It began color broadcasts in 1980.
At the end of military dictatorship, the network was re-privatized in 1983, and Alejandro Romay regained control of the channel in the bidding process, a position he would hold from taking possession of the station on May 25, 1984,[2] until 1997. In the five months between the return to democracy and Romay's taking control of the station, Alfredo Garrido took over as administrator, sowing the seeds for Canal 9's return to the top of the ratings throughout the remainder of the 1980s. Romay's long term as the owner of Canal 9 made him one of the most powerful figures in Argentine media. Following its re-privatization, the station was renamed "Canal 9 Libertad" (Channel 9 Liberty) and a new logo debuted for this purpose. In 1997, new studios were constructed in the Buenos Aires neighborhood of Colegiales.
At its height under Romay, Canal 9 adopted as part of its visual identity a dove near the number 9 logo, which earned the channel the nickname ofEl canal de la palomita ("The channel of the little dove"). It was replaced with a heart logo in 1995.
Australian regional broadcasterPrime Television bought all of Canal 9 in 1997 for US$135 million ($264 million in 2024 dollars[3]); Prime then onsold half of it for US$74 million.[4] In response to a ratings slump and wanting to tone down Canal 9 from a style that often tended toward the sensational under Romay, a US$20 million ($38.6 million in 2024 dollars[3]) rebranding effort was embarked upon, with its largest element a massive rebrand from Canal 9 Libertad toAzul Televisión in January 1999.[5]
However, Prime Television didn't get nearly the return on its investment that it wanted. The timing was exceptionally bad for Prime, as the acquisition and improvements made to Azul coincided with the start of the1998–2002 Argentine great depression. In late 1999, Azul-related losses sent Prime's net profit plummeting 99% over the previous year[6] and led to the departure of its chief executive.[4] Total losses incurred from the Argentinian business were north of A$50 million (US$25.9 million, $46 million in 2024 dollars[3]). Amidst these spectacular losses, national economic problems, and ratings that weren't improving, Prime looked to get out, announcing it was selling its interest in Azul in March 1999. In 2001, Prime's foray into Argentina, which had lasted more than three years, ended, to the relief of its shareholders, when it sold its stake to JP Morgan for US$67.5 million ($120 million in 2024 dollars[3]).[7]
Spain'sTelefónica began moving to buy out Azul. Using acquisitions and discussions with the owners of the remaining 50%, Telefónica grew its stake in the network.[8] in 1999, but its preexisting ownership of ratings leaderTelefe (channel 11) posed a problem. Argentina's Federal Radio and Broadcasting Committee (COMFER) forced Telefónica to sell off its Azul stake.
On August 20, 2002, Azul Televisión reverted to its original Canal 9 name as both the stake that Prime had sold to JP Morgan and the Telefónica stake were sold to a society headed by the journalist and media businessmanDaniel Hadad. In January 2007, he sold the network to Mexican investorRemigio Ángel González under his groupAlbavisión.[9] Hadad first sold 80% of it and remained in charge of editorial content for the news programs, then exited the remainder of his stake.
On November 20, 2020,Grupo Octubre bought 90% of the channel, the remaining 10% was entrusted to Carlos Lorefice Lynch, who remained as president of Telearte.[10]
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