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Edith Flagg

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American fashion designer (1919–2014)

Edith Flagg
Born
Edith Faierstein

(1919-11-01)November 1, 1919
Vienna, Austria
DiedAugust 13, 2014(2014-08-13) (aged 94)
NationalityAmerican
Occupation(s)Fashion designer, businesswoman, television personality, philanthropist
Spouses
  • Hans Stein (died 1944)
  • Eric Flagg (died 1999)
Children1
RelativesJosh Flagg(grandson)

Edith Flagg (néeFaierstein, also known asFeuerstein; November 1, 1919 – August 13, 2014) was an Austrian-born Americanfashion designer, fashion industry executive, andphilanthropist. She was the first designer to import polyester as a fashion textile to America.[1][2] In her later life, Flagg became known for her recurring role on theBravotelevision programMillion Dollar Listing Los Angeles with her grandsonJosh Flagg.[3][4]

Early life

Edith Flagg was born Edith Faierstein to aJewish family on November 1, 1919, inVienna, Austria.[5] She was raised inGalați, Romania, where her father worked as a photographer. At the age of 15 she returned to Vienna to study fashion and lived inAustria through her teenage years.[3] WhenHitler annexed Austria in 1938, she fled to theNetherlands with her boyfriend Hans Stein.[1]

She married Hans Stein after they moved to the Netherlands in 1938.[1] Instead of leaving the Netherlands after the German invasion, Flagg took the identity of the deceased Lydia Voskuilen.[3] When she became pregnant with her son Michael, she hid the child in a sanitarium and posed as a nurse in order to visit him.[6] Hans Stein was captured by Germans and sent toAuschwitz where he was murdered in 1944.[3]

After Stein's death, Flagg worked within theDutch underground resistance where she met her second husband Erich Simon Flegenheimer (later known as Eric Flagg), and after the war they married.[7][6][8] Together they were responsible for saving several lives. She acted as a spy, swimming with Nazi soldiers and relaying what she overheard.[3] Flagg reportedly killed two Nazis.[6][9] Eric then moved to the United States and Edith and Michael lived on akibbutz in Palestine, what would soon become Israel. Edith and Michael followed Eric to the United States and while Eric worked in New York, Edith and Michael moved to San Francisco and lived with Hans' parents. Edith, Eric and Michael then moved to Los Angeles in 1949.[8][6][10]

Career

Flagg started her career after arriving in New York in 1948 as a seamstress, progressing to design, then later inLos Angeles, California, working in theGarment District. She began her first line of dresses in 1956 with a $2,000 investment of her own savings.[10] Her clothing-line "Edith Flagg, Inc." (1956–2000) manufactured in the United States from the 1950s until her retirement from the fashion industry in 2000. The brand was characterized by its wrinkle-resistant knitwear.[11] As of 2012, the company reportedly afforded her a net worth of $100 million.[1]

Flagg was the first person to import polyester to the United States and popularize it. She discovered a type ofpolyester calledCrimplene which was being produced byImperial Chemical Industries out ofLeeds, England. The material was used for parachutes and military uniforms during World War II, resulting in a post-war surplus.[3] Flagg found the new fabric while vacationing in Switzerland in the 1960s. She signed an exclusive advertising contract withDuPont to import Crimplene from England and popularize under the name polyester.[1][4] She also imported the synthetic fabric Dacron.[1][2][3][12] Edith Flagg, Inc. expanded from a successful dress manufacturing company in Los Angeles to an international design house with offices and showrooms in New York, Chicago, Atlanta, Cleveland, Los Angeles, San Francisco, Dallas, Charlotte and London, as well as a factory in Hong Kong.[10]

She was an active contributor toCalifornia Apparel News andWomen's Wear Daily in a weekly column titled "By the Way."[1] Later, she often appeared on the television showMillion Dollar Listing Los Angeles to offer business advice to her grandson,Josh Flagg. When Josh was fourteen, he wroteA Simple Girl: Stories My Grandmother Told Me, a book about her survival during World War II and her career. The book was published in 2009, prior to the show.[13][14]

Philanthropy

She was a donor to theUnited Jewish Welfare Fund, a Jewish non-profit organization, and theCity of Hope, a private hospital in California.[6]

Flagg retired in 2000 to concentrate on her philanthropy, focusing on Jewish and medical causes.[1] She was a donor to theUnited Jewish Welfare Fund, a Jewish non-profit organization, and theCity of Hope, a private hospital in California of which she and her husband were also board members.[6][15] Proceeds from her biographyA Simple Girl: Stories My Grandmother Told Me were donated to theJewish Federation.[14] Flagg and her husband were the recipients of multiple awards from theNational Conference of Christians and Jews and The United Jewish Welfare Fund.[16]

Personal life

Flagg spoke Yiddish, Hebrew, Romanian, English, French, German and Dutch.[3] She resided in a penthouse inThe Century Towers on theAvenue of the Stars, Century City inLos Angeles, which she and her husband purchased fromJack Benny in 1976 for the highest price recorded for a condominium in Los Angeles up to that date.[3][17]

Death

She died on August 13, 2014, in her penthouse in Century City of natural causes.[1][6][18] She was ninety-four years old.[17] She was buried at theHillside Memorial Park Cemetery, aJewish cemetery inCulver City, California, and the reception took place at theHillcrest Country Club.[6]

References

  1. ^abcdefghiDavid Colker (August 17, 2014)."Edith Flagg dies at 94; L.A. designer helped popularize polyester".Los Angeles Times. RetrievedJanuary 11, 2015.
  2. ^abDave Lackie (August 22, 2014). ""A place in the sun; Forget the realtor's gold jacket - Dave Lackie meets Josh Flagg, an agent known as much for clothes as closing deals"".Weekend Post.
  3. ^abcdefghiShirley Halperin (August 20, 2012)."An Evening With 'Million Dollar Listing' 's Grandma Flagg".The Hollywood Reporter.
  4. ^ab"Edith Flagg". Jewish Women's Archive. RetrievedJanuary 11, 2015.
  5. ^Birth certificate for Edith Faierstein
  6. ^abcdefghTalbot, Victoria (August 22, 2014)."Edith Flagg, Fashion Pioneer and Philanthropist, Dead at 94"(PDF).The Beverly Hills Courier. Vol. XXXXVIIII, no. 34. pp. 4, 18. Archived fromthe original(PDF) on August 26, 2014. RetrievedJuly 14, 2023.
  7. ^Marriage certificate for Edith Faierstein and Erich Simon Flegenheimer; 28 May 1947
  8. ^ab"Edith Flagg Obituary (2014) Los Angeles Times".Legacy.com.
  9. ^Lauren Weigle (October 29, 2014)."Edith Flagg, Josh Flagg's Grandmother: 5 Fast Facts You Need to Know". Heavy, Inc. RetrievedJanuary 11, 2015.
  10. ^abcKaelan Hollon (April 14, 2013)."Trailblazer – Edith Flagg". CAKE&WHISKEY. RetrievedJanuary 11, 2015.
  11. ^Mazuran, Evelyn (November 21, 1968)."Spring has Many Looks".The Deseret News. p. 53. RetrievedJuly 14, 2023 – via Newspapers.com.
  12. ^Byrne, Julie (October 14, 1965)."Clotheshorse in the Jet Age".Los Angeles Times. pp. 73,89. RetrievedJuly 14, 2023 – via Newspapers.com.
  13. ^Ashley Baylen (August 20, 2012)."Top 20 Under 40 Los Angeles - Josh Flagg". Shalom Life. Archived fromthe original on January 11, 2015. RetrievedJanuary 11, 2015.
  14. ^ab"Authors Corner: Josh Flagg Dishes On His New Book A Simple Girl". The Jewish Federation of Greater Los Angeles. September 25, 2009. RetrievedJanuary 11, 2015.
  15. ^"Flagg elected to board of directors for City of Hope".City of Hope Pilot Magazine. 1972.
  16. ^"About "Eric Flagg"". Real Integrity Co., Ltd. January 20, 2012. Archived fromthe original on January 11, 2015. RetrievedJanuary 11, 2015.
  17. ^abErin Weinger,Edith Flagg, 'Million Dollar Listing' Grandma, Dies at 94,The Hollywood Reporter, August 13, 2014
  18. ^"Sad News: Josh Flagg Says Farewell to Grandmother Edith". August 13, 2014.

Further reading

Note: listed in chronological order

  • "Edith Flagg's Reason-Why: To Design Clothes for the Average Customer's Budget" Virginia Scallon,California Apparel News, Friday Jan 3 1969 page 26.
  • "Flagg-Waiving"Women's Wear Daily, Monday October 23, 1967.
  • Women's Wear Daily, Tues Feb 13 1968 p 21.
  • Harry & Sidney Arkin Buying Office April 18, 1968 Edith Flagg: Never Forgets the Customer, First to Introduce Polyester Knits
  • California Apparel News Fri Jan 3 1969
  • Women's Wear Daily sec 2 wed jan 6 1971 "Edith Flagg—First American Woman to Use Polyester".
  • Fashionweek p 17 March 27, 1972—Flagg Merchant's Club president for 3 years.
  • California Apparel News, December 20, 1974.
  • "DIALOGUE with Eric and Edith Flagg-- Barbara Freidman, Managing EditorCALIFORNIA APPAREL NEWS PAGE 17 FRIDAY MARCH 23 1975.
  • Beverly Hills Courier January 9, 1976-- "Flagg, nationally prominent apparel manufacturer, active in the Dutch Underground--Flagg is the new chair of the Committee on Ideology of the City of Hope's Board of Directors.
  • Edith Flagg: Celebrating 20 years of SuccessCalifornia Apparel News page 9 Friday June 11, 1976.
  • Jewish Federation Council Bulletin July 7, 1980.
  • Jewish Federation Council Bulletin March 2, 1981.
  • California Apparel News March 20, 1981 p. 16.
  • California Apparel News April 3, 1981 p. 22.
  • California Apparel News, "By the Way" May 15, 1981.
  • Los Angeles Jewish Community Bulletin Nov 23 1981 vol 23 no 22.
  • "By the Way" by Edith Flagg Aug 13 1982 vol 38 no 33.
  • Los Angeles Jewish Community Bulletin sep 27 1982 vol 24 no 18.
  • United Jewish Fund Campaign Update; The Jewish Federation Council of Greater Los Angeles-, June 1985.
  • United Jewish Fund "Campaign Update" The Jewish Federation Council of Greater Los Angeles, front page August 8, 1985.
  • Jewish Federation Council/ United Jewish Fund "Update" paper Feb. 27, 1986 -- "Flegenheimer, Fenstra, Flagg: Soldier Without a Uniform".
  • Century City News, March 18, 1986.
  • Beverly Hills Courier Nov 15 2002 page 9 re: Cindy Flagg Cedars Sinai.
  • Beverly Hills 213 Nov 20 2002 vol 20, number 46 page 21 re Cindy Flagg Cedars Sinai.
  • Beverly Hills Courier June 4, 2004 front page re: Cindy Flagg Cedars-Sinai.
  • Beverly Hills Courier Nov 19 2004 re: CIndy Flagg Cedars Sinai p18.
  • Beverly Hills Courier June 2, 2006 re: Cindy Flagg Cedars-Sinai.
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