TheEastern Columbia Building, also known as theEastern Columbia Lofts, is a thirteen-storyArt Deco building designed byClaud Beelman located at 849 S. Broadway in theBroadway Theater District ofDowntown Los Angeles. It opened on September 12, 1930, after just nine months of construction.[3] It was built at a cost ofUS$1.25million (equivalent to $18.63 million in 2024) as the new headquarters and 39th store for theEastern-Columbia Department Store, whose component Eastern and Columbia stores were founded by Adolph Sieroty and family.[4][5] At the time of construction, theCity of Los Angeles enforced a height limit of 150 feet (46 m), however the decorative clock tower was granted an exemption, allowing the clock a total height of 264 feet (80 m).[6][7][8] J. V. McNeil Company was the general contractor.[9]
The building is widely considered the greatest surviving example of Art Deco architecture in the city. It is one of the city's most photographed structures[16] and an Art Deco landmark.[17]
The Eastern Columbia Building is built of steel-reinforced concrete and clad in glossy turquoiseterracotta with deep blue and gold trim.[18] The building's vertical emphasis is accentuated by deeply recessed bands of paired windows andspandrels with copper panels separated by verticalcolumns. Thefaçade is decorated with a wealth of motifs—sunburst patterns, geometric shapes,zigzags,chevrons and stylized animal and plant forms. The building is capped with a four-sidedclock tower emblazoned with the name "Eastern" inneon and crowned with a centralsmokestack surrounded by four stylizedflying buttresses. The sidewalks surrounding the Broadway and Ninth Street sides of the building are of multi-coloredterrazzo laid in a dynamic pattern of zigzags and chevrons. The central main entrance has a spectacular recessed two-storyvestibule adorned with a blue and gold terra cotta sunburst. The vestibule originally led to a pedestrian retailarcade running through the center of the building.[3]
The building was created to house the then-separate Eastern (furniture and homeware) and Columbia (apparel) department stores both owned and managed by Adolph Sieroty, who had founded his Los Angeles retail concern as a clock shop at 556 S. Spring St. in 1892.[19][4]
At opening in 1930, the building had 275,650 sq. ft. of floor space. The first four floors and mezzanine were shared by Columbia and Eastern stores, with Columbia on the 9th & Broadway corner. From the 7th floor and up the floors were all Eastern. It was arranged as follows:[20]
Ground floor - L-shaped arcade and glassed-in display area, foyer and elevators, Columbia apparel
Mezzanine, Eastern - pottery, Columbia apparel
2nd floor, Eastern - musical instruments, Columbia apparel
3rd floor, Eastern - floor coverings and rugs, Columbia apparel
4th floor, Eastern - bedding and bedding accessories, Columbia apparel
6th floor, shipping
7th floor, Eastern - porch and patio furniture, lamps
8th floor, Eastern - living room furniture
9th floor, Eastern - dining and breakfast room sets and "juvenile goods"
10th floor, Eastern - glassware and household accessories
11th floor, stock record department with 50 employees
12th floor, administrative offices and auditorium seating 700
13th floor, showers, clubroom and luncheonette for 700 employees; heating, air filtration, electricity and water (100,000-gallon tank) facilities, incinerator
In 1940, the company started advertising as theEastern-Columbia Department Store. In 1950, the store expanded to cover the entire side of the block from Broadway to Hill Street.[21]
In 1957, the company closed the Eastern-Columbia stores in its downtown flagship building, along with branch stores on S. Main St., Central Ave., Whittier Blvd., and in Long Beach. (It kept the Eastern stores in Bakersfield, Fresno, and Sacramento, and its Columbia store branches in Huntington Park, Lakewood and Long Beach.[22]) The Eastern Columbia Building was refitted as office space targeted at the wholesale apparel industry.[23]
In 2004, plans were made to convert the building into condominiums.[24] On June 23, 2005, the long-defunct clock tower was reactivated in a ceremony with city and preservation leaders to celebrate the building's 75th anniversary.[25][26] Developer KOR Group, in conjunction with Killefer Flammang Architects, completed a two-year $80-million renovation of the building in 2006, turning the property into 147condominiums, with interior redesign completed by the firm Kelly Wearstler Interior Design[11][16][27][28][29][30] These live/work lofts showcase the details of the early 20th century along with modern upgrades.[31] The project earned California Construction Magazine's Best Redevelopment in 2007, McGraw Hill's Best Redevelopment of '07 Award, and the 2007 Multi-Housing News Adaptive Reuse Award.[32] The Eastern Columbia Lofts earned a 2008 Los Angeles Conservancy Preservation Award.[3] The building is a participant in the Mills Act Historic Property Contracts Program.[33]
In 2014, the building was awarded $34,647 ($46,019 in2024) through theBringing Back Broadway initiative to upgrade the decorative arch lighting above the Broadway entrance.[34] Since 2015 the building has been involved in a political dispute over a proposed adjacent project, the 26-story Alexan Broadway project at 9th and Hill Streets, that has faced some opposition because of concerns that it would block views of the Eastern Columbia and its landmark clock.[35][36][37][38]
Historic Core skyline
ActorJohnny Depp acquired five penthouses in 2007, totaling a combined 11,500 square feet (1,070 m2) of space. He and then-wifeAmber Heard resided in these interconnected units during their marriage, and the apartments were later mentioned during the2022 defamation trial between the couple. Following their divorce in 2016, Depp put the penthouses on the market, selling the last unit in 2017.[39]
In 2016, billionaireRonald Burkle sold a three-story penthouse within the Eastern Columbia for $2.5 million, among the highest prices ever paid per square foot for a residential unit in the Historic Core district.[40]
The building has been characterized as the "benchmark of deco buildings in Los Angeles"[41][42] and as one of the "grand dames of Art Deco Streamline Moderne in Los Angeles".[43] Historian Robert Winter called the building "a shining example of Southern California's golden age of architecture".[11] Los Angeles Times critic Christopher Hawthorne declared it "one of the most beautiful pieces of architecture in the city".[11] Past president of the Art Deco Society of Los Angeles, Rory Cunningham, referred to the building as "one of the premier Deco buildings in the country".[11] Ken Bernstein, director of the Office of Historic Resources for the City Planning Department, has stated that "The Eastern Columbia Building is unquestionably one of the signature Art Deco buildings in all of Los Angeles"[43] and he selected it as one of the city's most beautiful buildings.[44] The Eastern Columbia is lovingly referred to as the "Jewel of Downtown" and the "Art Deco Jewel of the West".[45][46]
The Eastern Columbia was listed asLos Angeles Historic-Cultural Monument No. 294 in 1985.[1][14][47] "The property meets the criteria for HCM designation because it reflects the broad cultural, economic, or social history of the nation, state, or community. It has become a visual landmark and is representative of the vitality of Los Angeles' retail and commercial core."[4]
The building sits in theHistoric Core ofDowntown Los Angeles, which is rich in historic architecture, and which has largely maintained its historic integrity, due in large part to hard fought preservation efforts,[48][49][50] the 1999 Adaptive Re-Use Ordinance,[51] and CouncilmemberJose Huizar's "Bringing Back Broadway" initiative.[52]
In the 1930 filmSin Takes a Holiday starringConstance Bennett, the opening exterior shots showManhattan and then a close up of the Eastern Columbia building, inaccurately implying it is located in New York.
Over several decades, the city's airwaves chimed the jingle "Eastern Columbia, Broadway at Ninth" to advise Los Angeles shoppers of new arrivals and special offers at Downtown's flagship department store.[53] The jingle was written by Julian M. Sieroty, son of the founder of the Eastern Columbia department store chain, Adolph Sieroty. The lilting ditty proved so popular that it was parodied regularly on television.
The building was featured prominently on the September 29, 1946[54] radio broadcast ofThe Jack Benny Program. During the show, various cast members were asked where they had gotten specific items. Each answer was: "Eastern Columbia, Broadway at Ninth". The line was reprised the following week, October 6, 1946,[55] but in an absurdist way: Jack askedDennis Day where his mother ever got his father, to which Dennis replied "Eastern Columbia, Broadway at Ninth". Jack responded with "Gee, they have everything!"
In the 1975 movieDoc Savage: The Man of Bronze, a sniper fires on the protagonist from the building, which is dubbed the "Eastern Cranmoor Building" and set in Manhattan in 1936.
In another implied New York depiction of the L.A. building, the 1978 filmI Wanna Hold Your Hand shows the Eastern Columbia in the background of shots of theCBS transmitting tower outsideStudio 50 (whereThe Ed Sullivan Show was produced) as a protester attempts to sabotage the broadcast of the first-ever appearance ofThe Beatles on U.S. television.
The finale of the two-hour 1985 pilot for the seriesMoonlighting takes place atop the building, withCybill Shepherd andBruce Willis climbing the building's enormous clock.
TheNickelodeon seriesiCarly and theParamount+revival of the same name use digitally altered images of the building for the exterior of Bushwell Plaza, the fictional Seattle apartment building in which the main casts live and the web show is filmed.[56]
The Eastern Columbia Building appeared in the 1990 films12:01 PM,[57]Predator 2, and TV seriesLucifer (Season 3, Episode 16).
The Eastern Columbia Building was featured extensively in the filmThe Last Hour.[58]
