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| Company type | Private subsidiary |
|---|---|
| Industry | Market research |
| Founded | 1996 |
| Headquarters | |
| Owner | Axel Springer |
Number of employees | 201–500 |
| Website | EMARKETER |
Emarketer, stylizedEMARKETER, formerly Insider Intelligence, is a subscription-basedmarket research company that provides insights and trends related todigital marketing,media, and commerce.[1][2][3]
EMARKETER was founded in 1996, and is headquartered inNew York City. 93 percent of the company was acquired as a subsidiary byAxel Springer, in June 2016, for $242 million.[4]
Subscribers have access to EMARKETER's data via a web-based client portal. Within the database, analysts, forecasters, and researchers publish industry reports,forecasts, comparative estimates, charts, articles, interviews,case studies,web conferencing and videos.[5] The company curates, compares, and contextualizes information from global sources to provide macro-level understanding of digital trends related toadvertising, marketing, media and commerce.[6][7]
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