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Dream11

From Wikipedia, the free encyclopedia
Indian fantasy sports platform
For the mixed martial arts event in Japan, seeDream 11.

Dream11
Company typePrivate
IndustryFantasy sports[1]
Founded2008; 17 years ago (2008)
Founders
  • Harsh Jain
  • Bhavit Sheth
Headquarters
Area served
India
RevenueIncrease6,384 crore (US$760 million) (FY23)
Increase188 crore (US$22 million) (FY23)[2]
OwnersSporta Technologies Pvt Ltd[3]
Number of employees
800+ (September 2022)
ParentDream Sports[4][5]
Websitewww.dream11.com

Dream11 is an Indianfantasy sports platform[6] that allows users to playdaily fantasy sports contests, primarily incricket. The platform allowed users to take part in paid and free contests by assembling a virtual team of real-life players, and score points based on those players' actual statistical performance on the field of play.[7][8][9] Paid contests were discontinued in August 2025 after the Parliament of India passed thePromotion and Regulation of Online Gaming Act, 2025.

In April 2019, Dream11 became the firstIndian fantasy sport company to become aunicorn.[10] In November 2021, Dream11 was valued at $8 billion.[11][12] In October 2023, Dream11 claimed to have 200 million users.[13]

History

[edit]

Dream11 was co-founded by Harsh Jain (son of Indian businessmanAnand Jain) and Bhavit Sheth in 2008.[14][15][16][17] In 2012, they introduced freemium fantasy sports in India for cricket fans.[17] In 2014, the company reported 1 million registered users, which grew to 2 million in 2016 and to 45 million in 2018.[18][19]

In April 2019, Steadview Capital completed secondary investment in Dream11. Apart from Steadview, Dream11's investors includedKalaari Capital, Think Investments,[20] Multiples Equity andTencent.[10] In April 2019, they launched FanCode, an ad-free multi-sport aggregator platform offering content, commerce and community engagement.[21]

In 2021, Dream 11's parent company, Dream Sports raised $840 million in a funding round led byTiger Global,D1 Capital, Falcon Edge,DST Global, and Redbird Capital.[22]

Legality

[edit]

In 2017, a case was registered against the company in anIndian High Court. The court, in its ruling, stated that playing the Dream11 game involves superior knowledge, judgement and attention. The Court also held that "the element of skill" had a predominant influence on the outcome of the Dream11 game. However, the law does not allow fantasy sports in a few Indian states likeAssam,Telangana[23] andAndhra Pradesh.[24] A challenge to this judgement was filed with theSupreme Court of India, which dismissed the appeal.[25] The judgement provided legality[26] to the company and allowed them to run their operations throughout the country.[27]

In October 2021, Dream11 suspended its operations inKarnataka after the state prohibited online gambling, betting and wagering.[28] In February 2022, Dream11 resumed operations in the state after theKarnataka High Court reversed the ban on online gambling and repealed a complaint lodged against the company.[29]

Despite it being adjudged to be a "game of skill", experts believe that the company operates in the country's regulatory "grey area".[30][31]

2025 real money gaming ban

[edit]
Main article:Promotion and Regulation of Online Gaming Act, 2025

On 21 August 2025, after theParliament of India passed an online gaming bill that outlawed all real money online games, Dream11 paused all paid contests on its platform, which accounted for over 90% of its revenue.[32]

Partnerships

[edit]

In 2017, the company partnered with three leagues within cricket, football and basketball. Dream11 became the Official Fantasy Partner forCaribbean Premier League,Indian Super League[33] and US professionalbasketball leagueNational Basketball Association (NBA).[6] Later in the year, they partnered with the Indian Super League as their official Fantasy Football Partner.[34][35] In November 2017, the NBA, launched a fantasy basketball game in association with Dream11 and launched their official NBA fantasy game on their platform.[36][37]

In 2018, Dream11 announced its partnership withInternational Cricket Council (ICC),[38]Pro Kabaddi League,[39]International Hockey Federation (FIH),[40]WBBL andBBL.[41] In 2018, through the above partnership, Dream11 introduced two new games on their platform viz.,kabaddi andhockey.

In October 2019,New Zealand Cricket (NZC) announced Dream11 as the title sponsor for theSuper Smash domestic Twenty20 competition.[42] In January 2021, this partnership was extended for another six years until 2026.[43]

On 18 August 2020, Dream11 won the title sponsorship rights for the2020 Indian Premier League for222 crore (US$29.96 million), afterVivo pulled out for the season.[44]

On 30 June 2023, Dream11 acquired the lead jersey sponsorship rights of theIndian National Cricket Team from July 2023 till March 2026 for ₹358 crore.[45][46]

Financials

[edit]
YearRevenue (In crores)Profits/Loss (In crores)Source
FY 2018224.6-65.1[47]
FY 2019775.4-88
FY 20202,120181[48]
FY 20212,706329
FY 20223,480.75142.86[49]
FY 20236,384188[50]

Brand ambassadors

[edit]

The company had first signed commentatorHarsha Bhogle as their brand ambassador in 2017 IPL.[51]

CricketerMahendra Singh Dhoni was the brand ambassador of Dream11 and launched the "Dimaag se Dhoni" media campaign during the 2018Indian Premier League.[52]

In 2019, Dream11 signed up seven cricketers and partnered with seven Indian Premier League franchise as part of its multi-channel marketing campaign.[53]

In March 2022, Dream11 announced actorsKartik Aaryan andSamantha Ruth Prabhu as their brand ambassadors. This was the first time that the company roped in celebrities outside of sports as their ambassadors.[54] Dream11 also hasRohit Sharma,Rishabh Pant,Shikhar Dhawan,Hardik Pandya,Shreyas Iyer andJasprit Bumrah as their cricket ambassadors.[55][56]

Format

[edit]

Dream11 provides a fantasy gaming platform for multiple sports such as fantasy cricket,football,basketball,kabaddi,hockey,volleyball,handball andbaseball. It is an online game where users create avirtual team of real-life players and earn points based on the performances of these players in real matches.[57] A user who scores the maximum points in their joined contests attains the first rank on the leader-board. Dream11 offers free and paid contests. A user has to pay a certain fee to join a contest and can win real cash.[58] To participate in a Dream11 game, a user must be at least 18 years old and needs to get their profile verified using their PAN.[59]

References

[edit]
  1. ^"Dream11 turned fantasy (gaming) into reality. Now it's eyeing a diversified sports tech future".Archived from the original on 11 June 2022. Retrieved11 June 2022.
  2. ^"Dream11 posts Rs 6,384 Cr revenue and Rs 188 Cr PAT in FY23".EnTrackr. Retrieved26 January 2024.
  3. ^www.thecompanycheck.com."SPORTA TECHNOLOGIES PRIVATE LIMITED - Company Details".The Company Check.Archived from the original on 18 August 2022. Retrieved24 March 2022.
  4. ^Laghate, Gaurav (28 August 2020)."Dream Sports' FanCode launches fan merchandise store".The Economic Times.Archived from the original on 12 December 2020. Retrieved1 September 2020.
  5. ^James, Nandana (19 August 2020)."Dream11 is a proud homegrown brand, says Harsh Jain".@businessline.Archived from the original on 22 August 2020. Retrieved1 September 2020.
  6. ^abGooptu, Biswarup (19 April 2018)."Internet giant Tencent in advanced talks to invest $100 million in Dream11".The Economic Times.Archived from the original on 24 April 2018. Retrieved24 April 2018.
  7. ^"How to setup your Dream11 app and earn money during this IPL 2018".The Indian Express. 13 April 2018.Archived from the original on 24 April 2018. Retrieved24 April 2018.
  8. ^"FoxyMoron bags the digital mandate For Dream11 - ET BrandEquity".ETBrandEquity.com.Archived from the original on 24 April 2018. Retrieved24 April 2018.
  9. ^Release, ANI Press (31 May 2022)."Dream11 partners with Sportskeeda to launch new 'Dream Big' stories".www.business-standard.com.Archived from the original on 10 August 2022. Retrieved10 August 2022.
  10. ^ab"Steadview investment catapults Dream11 into Unicorn league".ETtech.com.Archived from the original on 10 April 2019. Retrieved10 April 2019.
  11. ^Choudhury, Neha Alawadhi & Deepsekhar (24 November 2021)."Dream 11 parent Dream Sports raises $840 mn at valuation of $8 bn".www.business-standard.com.Archived from the original on 15 December 2022. Retrieved15 December 2022.
  12. ^"Dream Sports bags $840 million at $8 billion valuation".The Economic Times.Archived from the original on 15 December 2022. Retrieved15 December 2022.
  13. ^"200 MILLION users on @Dream11!".X (formerly Twitter). Retrieved19 October 2023.
  14. ^www.tofler.in."Dream11 Gaming Zone Llp - Check Registration & Partner Details Online".Tofler.Archived from the original on 2 February 2021. Retrieved29 January 2021.
  15. ^"Fantasy sports unicorn Dream11 raises $225 million: Details here".Yahoo.Archived from the original on 3 February 2021. Retrieved29 January 2021.
  16. ^"Create a dream team".Bangalore Mirror. 28 January 2010.Archived from the original on 3 February 2021. Retrieved29 January 2021.
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  18. ^"Outlook India".Archived from the original on 4 February 2019. Retrieved24 April 2018.
  19. ^Laghate, Gaurav (23 March 2018)."How fantasy sports is becoming a multi-billion dollar business globally".The Economic Times.Archived from the original on 24 April 2018. Retrieved24 April 2018.
  20. ^"Dream11 valuation to double to $2.5bn after $225M round".indiatimes.com.Archived from the original on 15 January 2022. Retrieved15 September 2020.
  21. ^"Dream11 launches multi-sports aggregator platform FanCode - The Economic Times".The Economic Times. Retrieved15 June 2022.
  22. ^"Dream11 parent Dream Sports bags $840 million funding at $8 billion valuation".Moneycontrol.Archived from the original on 21 September 2022. Retrieved21 September 2022.
  23. ^"Telangana's Gaming act forbids fantasy cricket game Dream11". 21 June 2017.Archived from the original on 5 December 2018. Retrieved4 December 2018.
  24. ^"Banned Announcement".Dream 11.Archived from the original on 1 October 2020. Retrieved29 September 2020.
  25. ^"Fantasy sports see an uptick with paid users, legal clarity during IPL - Times of India".The Times of India.Archived from the original on 12 June 2018. Retrieved24 April 2018.
  26. ^Chengappa, C. C. (13 October 2021)."Which states have banned Dream11 in India?".thebridge.in.Archived from the original on 4 December 2022. Retrieved11 June 2022.
  27. ^"SC rejects appeal to initiate criminal action against Dream11, does this end the debate on fantasy sports legality? - Gambling Laws".glaws.in. 12 March 2018.Archived from the original on 24 April 2018. Retrieved24 April 2018.
  28. ^"Dream11 suspends Karnataka operations days after ban on online gambling in state".The Indian Express. 10 October 2021.Archived from the original on 26 April 2023. Retrieved26 April 2023.
  29. ^"Karnataka HC quashes FIR filed last year against Dream11 co-founders".Business Standard. 4 March 2022.Archived from the original on 26 April 2023. Retrieved26 April 2023.
  30. ^Vaidya, Jaideep (14 January 2019)."Game of skill in a regulatory grey area: How Dream 11 and premium fantasy sport is booming in India".Scroll.in.Archived from the original on 9 February 2019. Retrieved7 February 2019.
  31. ^Singh, Kuwar (10 April 2019)."A fantasy sports startup has entered the unicorn club thanks to India's IPL fever".Quartz India.Archived from the original on 23 April 2019. Retrieved23 April 2019.
  32. ^"Dream11 pauses paid contests, Dream Sports shifts focus to FanCode, DreamSetGo".News18. Retrieved22 August 2025.
  33. ^"IPL media rights tender live: Dream11 Fancode follows Amazon, pulls out of bidding race". 11 June 2022.Archived from the original on 11 June 2022. Retrieved11 June 2022.
  34. ^"Dream11 ropes in Happy mcgarrybowen for rebranding".The Drum.Archived from the original on 24 April 2018. Retrieved24 April 2018.
  35. ^"Tencent eyes $100 Mn investment in Fantasy sports platform Dream11".Entrackr. 19 April 2018.Archived from the original on 24 April 2018. Retrieved24 April 2018.
  36. ^"Dream11 selects FoxyMoron to strengthen digital presence".www.televisionpost.com.Archived from the original on 24 April 2018. Retrieved24 April 2018.
  37. ^"NBA and Dream11 to bring fantasy basketball to India".Indian Television Dot Com. 2 November 2017.Archived from the original on 24 April 2018. Retrieved24 April 2018.
  38. ^Laghate, Gaurav (14 November 2018)."Dream11 becomes ICC's fantasy game partner".The Economic Times.Archived from the original on 22 November 2018. Retrieved22 November 2018.
  39. ^"Startup Street: How Dream11 Is Cashing In On India's Growing Love For Fantasy Sports".BloombergQuint.Archived from the original on 22 November 2018. Retrieved22 November 2018.
  40. ^"FIH announces a first-of-its-kind partnership with India's biggest sports game Dream11 | FIH".www.fih.ch.Archived from the original on 20 December 2018. Retrieved19 December 2018.
  41. ^"Dream11 announces partnership Australia's BBL".Business Standard India. 14 December 2018.Archived from the original on 20 December 2018. Retrieved19 December 2018.
  42. ^"Welcome to the Dream11 Super Smash".NZC. Archived fromthe original on 2 October 2019. Retrieved2 October 2019.
  43. ^"DREAM11 signs up with New Zealand Cricket for another six years".NZC. Archived fromthe original on 2 February 2021. Retrieved31 January 2021.
  44. ^"IPL title rights: Dream11 make three-year winning bid of approx Rs 230 crore per year".The Times Of India. 18 August 2020.Archived from the original on 18 August 2020. Retrieved18 August 2020.
  45. ^Farooqui, Javed (1 July 2023)."Dream11 bags team India jersey sponsor rights at base price of Rs 358 crore".The Economic Times.ISSN 0013-0389. Retrieved1 July 2023.
  46. ^"Dream11 to be Team India's jersey sponsor; new deal likely to be '350cr for 4 yrs".The Times of India. 1 July 2023.ISSN 0971-8257. Retrieved1 July 2023.
  47. ^Tyagi, Gaurav (21 November 2019)."Dream11 revenue records 3.5X jump in FY19, spent Rs 785 Cr on Ad & promotion".Entrackr.Archived from the original on 27 June 2022. Retrieved27 June 2022.
  48. ^"Dream11 Turned Fantasy (gaming) Into Reality. Now It's Eyeing A Diversified Sports Tech Future".Forbes India.Archived from the original on 11 June 2022. Retrieved5 January 2023.
  49. ^"Dream11's FY22 revenue grows 50%, but profit more than halves on higher costs".The Economic Times. 18 January 2023.ISSN 0013-0389. Retrieved7 February 2024.
  50. ^"Dream11 posts higher profit, revenue; auditor flags risk from GST demand".The Economic Times. 19 January 2024.ISSN 0013-0389. Retrieved7 February 2024.
  51. ^"Dream11 releases new TVC #KheloDimaagSe with brand ambassador MS Dhoni".Archived from the original on 9 November 2020. Retrieved4 February 2019.
  52. ^"Dhoni becomes brand ambassador of gaming platform".The Times Of India. 6 March 2018.Archived from the original on 19 April 2018. Retrieved24 April 2018.
  53. ^"Dream11 signs up with 7 IPL teams and 7 cricketers for marketing campaigns - Exchange4media".Indian Advertising Media & Marketing News – exchange4media.Archived from the original on 31 March 2019. Retrieved10 April 2019.
  54. ^Online, BrandWagon (24 March 2022)."Dream11 brings Kartik Aaryan and Samantha Prabhu as brand endorsers".Financialexpress.Archived from the original on 29 July 2022. Retrieved29 July 2022.
  55. ^www.ETBrandEquity.com."Dream11 urges cricket fans to dream big in new campaign - ET BrandEquity".ETBrandEquity.com.Archived from the original on 9 August 2022. Retrieved9 August 2022.
  56. ^"Dream11's latest campaign features Rohit Sharma, Rishabh Pant, Hardik Pandya, Jasprit Bumrah, and Shikhar Dhawan".Business Insider.Archived from the original on 9 August 2022. Retrieved9 August 2022.
  57. ^"Play game on Dream11 app and earn money".Rajasthan Patrika.Archived from the original on 25 April 2018. Retrieved24 April 2018.
  58. ^"Leo Burnett Orchard wins the creative duties of Dream11".www.bestmediaifo.com.Archived from the original on 24 April 2018. Retrieved24 April 2018.
  59. ^"Dream11 Turned Fantasy (gaming) Into Reality. Now It's Eyeing A Diversified Sports Tech Future".Forbes India.Archived from the original on 11 June 2022. Retrieved11 June 2022.

External links

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