| "Drama!" | ||||
|---|---|---|---|---|
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| Single byErasure | ||||
| from the albumWild! | ||||
| B-side |
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| Released | 18 September 1989 (1989-9-18)[1] | |||
| Genre | Hi-NRG | |||
| Length | 4:08 | |||
| Label | Mute | |||
| Songwriter(s) | ||||
| Producer(s) |
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| Erasure singles chronology | ||||
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| Music video | ||||
| "Drama!" onYouTube | ||||
"Drama!" is the first single released from Englishsynth-pop duoErasure's fourth studio album,Wild! (1989). Written byVince Clarke andAndy Bell, the song begins with a low-key keyboard line and a subdued vocal from Bell. As the song progresses, the instrumentation and vocals become more hectic, ultimately ending as a full-blown dance track. "Drama!" contains a "Guilty!" exclamation throughout, provided by Pat O'Brien, who was recording in the studio next door with Alf .[2] The song was met with critical acclaim from both music critics and fans.
"Drama!" was issued byMute Records in the UK andSire Records in the United States. TheB-side, "Sweet, Sweet Baby", contains vocal samples from the 1968Jane Fonda filmBarbarella and the 1974John Carpenter filmDark Star.
Ned Raggett fromAllMusic remarked that "Drama!" "has a slightly hysterical tone to it, but its strong dancefloor surge and weirdly droning backing [Andy] Bell harmonies help make it another winner".[3] The Daily Vault's Michael R. Smith found that it is "the fastest song Erasure has ever recorded, beginning with a thunderclap and building to an exciting climax, all made even greater by the video that was made for it". He added, "Only Andy Bell can handle a mouthful lyric like 'one psychological drama after another' and make it mean something."[4] Chris Gerard fromMetro Weekly complimented it as "a killer dance track with some great keyboard riffs, Bell's vocal is outstanding, and melodically and lyrically it's unforgettable".[5]
David Giles fromMusic Week named it "their best single yet", noting that Clarke "cranks up the tempo to almostHi-NRG frenzy point". He concluded, "Where some of Erasure's earlier work has sounded a little complacent, this really goes for the jugular with Andy Bell in as fine voice as ever."[6] Richard Lowe fromSmash Hits felt "Drama" is "woefully predictable", describing it as a "synth-stuffedHi-NRG romp with quite a good tune and lyrics about how horrible love can be".[7] Christopher Smith from Talk About Pop Music wrote that "with a clang of a bell, we are summoned back into the church of Erasure and treated to a quintessential piece of late 80'selectro-pop perfection that builds and builds to its exciting climax".[8]
Released prior toWild!, "Drama!" continuedErasure's streak of hits on theUK Singles Chart, peaking at number four. The single also fared well in Denmark, where it reached number three, and in Ireland, where it peaked at number five. "Drama!" did not continue Erasure's chart success in the United States, where it failed to enter theBillboard Hot 100, but it did reach number 10 on theBillboardHot Dance Music/Club Play chart.
The single was promoted with amusic video showing Erasure performing the song in an alley into which plastic bags and bottles are blown by the wind, followed by larger plastic items falling from above. As the items begin to fill up the alley, Clarke and Bell initially escape onto a rooftop, but are ultimately engulfed by the rising tide of plastic. Hands from the clouds point at them, proclaiming them 'Guilty!'
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