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| Industry | Dermatology |
|---|---|
| Founded | 2005 |
| Founder | Bausch Health |
| Owner | L'Oréal |
| Website | www |
CeraVe is a company specializing indermatology and the manufacturing and marketing ofskin care products. It is owned byL'Oréal and is a subsidiary ofL'Oréal Dermatological Beauty.
CeraVe was founded in 2005 and was owned by thepharmaceutical companyBausch Health (known as Valeant at that time). In 2017, it was sold and acquired by L'Oréal along with 2 other companies (AcneFree and Ambi) for $1.3 billion.[1][2]
Between March and October 2020, CeraVe was widely promoted by social mediaskin careinfluencerHyram Yarbro[3] During this period, his videos generated $3.2 million in media impact value for the brand,[4] and reportedly led to an 89% increase in its global sales in 2020.[5][6]
In 2024 the brand aired a commercial featuringMichael Cera during theSuper Bowl LVIII leveraging the similarity between the two names for comedic effect.[7]
The company manufactures and markets multiple skin care products primarily used to treatacne,eczema, dry skin, and other conditions.[8] Products are frequently marketed for theceramides in them.[9][10] A notable product is CeraVe moisturizing cream,[11][12] whereThe New York Times researched and discovered that the cream has ceramides,glycerin, andpetrolatum.[13]
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