 12 oz. line for Dr. Brown's soda | |
| Type | Soda |
|---|---|
| Manufacturer | Dr. Brown's Beverage Company, L.P. (The Honickman Companies) |
| Origin | New York, United States |
| Introduced | 1869 |
| Website | https://www.drbrownssoda.com/ |
Dr. Brown's is a brand ofsoft drink made by Dr. Brown's Beverage Company, L.P. It is popular in theNew York City region andSouthFlorida, but it can also be found inJewishdelicatessens and upscale supermarkets around theUnited States and in English-speaking neighborhoods inIsrael. Slogans for the products have included "Imported From the Old Neighborhood" and "Taste of the Town".[1]
Dr. Brown's was created in 1869 and was commonly sold in New York delicatessens and by soda salesmen who sold the product from door to door in Jewish neighborhoods.[2][1] According to former marketing director, Harry Gold, a New York doctor used celery seeds and sugar to invent the soda and celery tonic now known asCel-Ray, which was advertised as a "pure beverage for the nerves".[3] However, some have speculated that there may never have been a Dr. Brown and that the name may have been only a marketing invention.[4][5]
In 1929, the owner of Dr. Brown's merged with the Carl H. Schultz Mineral Water Company andBrownie Chocolate Drink to create the American Beverage Corporation.[6] Canada Dry Bottling Company of New York acquired Dr. Brown's in 1982.[7][8] Canada Dry Bottling Company of New York was associated with the Honickman companies, who continue to own Dr. Brown's.[9][10]
In the early 1930s, beforeCoca-Cola receivedkosher certification, many Jews drank Cel-Ray soda as well as the other soda flavors that had been created by Dr. Brown's. The labels were designed in the 1970s byHerb Lubalin and features a New York vignette taken from old prints, to emphasize the brand's origins in 1800s New York.[11]
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Dr. Brown's varieties includeThe Original Cream Soda (regular and diet),Black Cherry soda (regular and diet),Ginger Ale,Root Beer (regular and diet), andCel-Ray (celery-flavoredsoda). Former flavors include Cola, Orange, Grape, Tune-Up (Lemon) and Club Soda.
Dr. Brown's soda is typically sold in 12-ounce cans and two-liter bottles.
Dr. Brown's soda can be seen in the background of several shots of the 1993 filmThe Wedding Banquet, most notably during the banquet scene where many of the tables have bottles of Dr. Brown's soda.[12]
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