Domino's Pizza in Australia | |
| Company type | Public |
|---|---|
| |
| Industry | Food retail |
| Founded | 1983; 42 years ago (1983), inSpringwood,Queensland, Australia |
| Headquarters | Hamilton, Queensland, Australia |
Number of locations | 3,700+ acrossAustralasiaEurope andJapan[1] |
Key people | Mark van Dyck (CEO) |
| Products | Pizza |
| Revenue | |
Number of employees | 65,000 (2020, including franchisee employees)[3] |
| Website | dominos |
Domino's Pizza Enterprises Ltd. (DPE) is the largestpizza chain inAustralia in terms of network stores numbers and network sales, as well as the largestfranchisee for the USDomino's brand in the world.[4][5] DPE is the exclusive master franchise for the Domino's brand network inAustralia,New Zealand,Belgium,France,The Netherlands,Japan,Germany,Luxembourg,Taiwan,Malaysia,Singapore, andCambodia.[4][5] As of January 2025[update], across these markets, DPE has over 3,700 stores.[1] In May 2005 DPE became the first publicly listed pizza company in Australia.[4]
In 2018, Domino's was inducted into theQueensland Business Leaders Hall of Fame.[6]
The first Domino's store to open in Australia was inSpringwood, Queensland, in 1983, and offered home delivery after home delivery was introduced into Australia by the Pizza Oven Family Restaurants located at multiple sites all over the southside ofBrisbane owned by Paul Hughes & Bill Kerwick in 1981.[5] The Australian and New Zealand Master Franchise was bought by Silvio's Dial-a-Pizza in 1993.[7] In 1995, the two brands merged and rebranded as Domino's Pizza.[8][7]
In 1997, Domino's established the Domino's Partners Foundation.[9] In 2000, Silvio's Dial-a-Pizza was renamed Domino's Pizza Australia.[10] In 2001,Don Meij and Grant Bourke, the two largest franchisees at the time, merged their stores into the corporate store network to bring the total number of stores to 50 corporate stores and 128 franchised stores.[11]
In 2005, Domino's Pizza Australia was listed on theAustralian Securities Exchange, becoming the first publicly listed Australian pizza company.[10] In 2009, Domino's Australia launched an application oniPhones.[12] In 2011, the company launched an online ordering mobile website and an application for ordering onAndroid devices.[13]
By 2013, Domino's had launched its 500th Australian store inMelbourne'sBeaconsfield suburb, becoming Australia's largest pizza chain in terms of store numbers and sales.[14] In 2013, the company launched Pizza Mogul, an initiative to boost customer retention via social media.[15] In 2015, Domino's launched GPS Driver Tracker, which allows customers to track their orders from the store.[16]
In 2016, Domino's Australia launched the world's first autonomous delivery vehicle Domino's Robotic Unit (DRU).[17][18] That same year, the company launched the registered charity Giver for Good.[19] In 2017, Domino's Australia installed the world's largest commercialTesla Powerwallbattery storage system in one of its Sydney stores to overcome the limited capability of the electrical grid.[20]
Currently, there are around 700 Domino's stores in Australia, making it the biggest pizza franchise business in the country. The Australian stores are spread across the country, from the main capital cities likeCanberra,Melbourne,Adelaide, andSydney, to more rural areas likeArmidale.[citation needed]
In mid-August 2024, Kerry Hayman succeeded her brother Meij as CEO of Domino's Australia and New Zealand.[21] Between 2023 and 2024, Domino's Pizza Australia faced declining revenue internationally due to competition from home delivery serviceUber Eats and in response closed some stores in international locations.[22]
In November 2024, Meij announced his retirement effective from 6 November 2024, to be succeeded by Mark van Dyck. Still, Meij planned to continue collaborating with the board and van Dyck over 2025 to ensure a smooth transition.[23]
In May 2025, Hayman announced her impending resignation to take effect in August.[24]
In 2003, Domino's entered theNew Zealand fast food market, competing with both rival pizza chainPizza Hut and local pizza chainHell Pizza.[25]
In January 2005, Domino's acquired the Australian pizza chainPizza Haven's 35 New Zealand stores. By that stage, Domino's had 16 stores based in theNorth Island; with the acquisition bringing the total number of Domino's-owned stores across New Zealand to 51.[26] Most Pizza Haven stores were given the option of converting to Domino's stores while some stores were able to stay branded under Pizza Haven.[27][28] All New Zealand-based Pizza Haven stores subsequently converted Domino's.[29]
Domino's New Zealand was the first to introduce drone-delivery pizza in November 2016, partnering with Flirtey Drone Delivery.[30][31]
In November 2021, Dominos's New Zealand signed up to animal welfare group Animals Aotearoa's "Better Chicken Commitment" to avoid using fast-growing chickens.[32]
In April 2023,SkyDrop became the first New Zealand company to gain approval from theCivil Aviation Authority to launch regulardrone home deliveries for Domino's inHuntly.[33]
In January 2024, Domino's New Zealand launched aMāori language menu in collaboration with theMāori Language Commission.[34]
By 2013, Domino's Pizza Enterprises had acquired Domino's operations inFrance,Belgium, and theNetherlands.[14] By 2018, the company had also acquired Domino's operations inMonaco,Germany andLuxembourg.[5][4]
In 2019 Domino's Pizza Enterprises acquired Domino's Pizza Scandinavia's stores in Denmark. In 2023, the company announced plans to close its 27 Danish stores due to their poor economic performance and as part of a restructuring of its global operations.[35]
In mid-July 2024, Domino's confirmed plans to close 20-30 stores in France due to declining revenue and stock performance.[36][37]
By 2018, Domino's Pizza Enterprises had acquired Domino's operations inJapan.[5]
In 2021, Domino's Pizza Enterprises acquired Domino's PizzaTaiwan.[38] In 2022, the company acquired Domino's Pizza businesses inMalaysia,Singapore, andCambodia.[39]
In mid July 2024, Domino's confirmed it was closing 80 stores in Japan due to declining stock performance and revenue.[36][37]
In August 2024, Domino's Singapore and Malaysia's chief marketing officer Linda Hassan was included in the Asia-Pacific Power List 2024. As chief marketing office, she had introducedGPS tracking for Malaysian and Singaporean stores, recycled packaging, water saving devices and electrical bikes.[40]
In February 2025, Domino's Pizza Enterprises announced plans to close 205 loss-making stores including 172 Japanese stores, 23 Europeans stores and four in Australia and New Zealand in order to safeguard the company's financial viability. These closures were expected to generate between $10-$12 million in annualised earnings before interest and taxation.[41]
In June 2024, a study released by theUniversity of Sydney's School of Public Health reported that Domino's and other multinational fastfood chains includingMcDonald's andKFC had worked with several Australian media companies includingNews Corp Australia,Nine Entertainment andMailOnline to produce covert marketing for their products between July 2021 and June 2022. The study found that theAustralian Broadcasting Corporation andGuardian Australia did not produce covert marketing for the fastfood chains due to their editorial policies banning the endorsement of commercial products.[42]
In July 2024, the New ZealandMinistry of Business, Innovation and Employment (MBIE) prosecuted Domino'sKaiapoi franchise owner Chang-Wei Tsao for migrant exploitation. Tsao pleaded guilty to six charges of migrant exploitation including forcing employees with student visas to work beyond their time limits and visa expiry dates. He was sentenced to ten months home detention by the ChristchurchHigh Court and ordered to pay $7,062 in reparations.[43]
In early September 2024, legal consultancy Echo Law filed a shareholder class lawsuit against Domino's Pizza Enterprises for allegedly misleading investors about its expected performance in Japan. Domino's denied any liability and said it would defend the charges.[44]
In mid-December 2023, Domino's Singapore and theSingapore Police Force issued a warning to customers about aphishing scam involving fake Domino's websites and competitions. According toChannel News Asia, this phishing scam had affected seven people, with losses amounting to about S$27,000.[45]
In mid-May 2024, Domino's Malaysia expressed regret after a customer inPenang included anti-Islamic remarks in the remarks section of their online order. Barat Daya District Police chief Supt Kamarul Rizal Jenal confirmed that theRoyal Malaysian Police were investigating the incident.[46] Following multiple police reports, authorities arrested four foreign nationals in connection with the case. The investigation was conducted under Section 298 of thePenal Code and Section 14 of the Minor Offences Act, which cover offences related to hurting religious feelings and using insulting or abusive words with intent to provoke a breach of peace. Domino’s Malaysia stated that they do not tolerate discrimination or offensive remarks and expressed disappointment over the customer’s comments.[47]