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 Logo used from 1 December 2025 | |
| Broadcast area | |
|---|---|
| Headquarters | Milan, Italy |
| Programming | |
| Language | Italian |
| Picture format | |
| Timeshift service | Disney Junior +1 |
| Ownership | |
| Owner | The Walt Disney Company EMEA |
| Parent | The Walt Disney Company Italia S.r.l. |
| Sister channels | Disney Channel |
| History | |
| Launched | 1 May 2005; 20 years ago (2005-05-01) (original) 1 December 2025; 2 months ago (2025-12-01) (relaunch) |
| Closed | 1 May 2020; 5 years ago (2020-05-01) (original) |
| Former names | Playhouse Disney (2005–2011) Disney Junior (2011–2020) |
| Links | |
| Website | disneyjunior |
Disney Jr. is an Italian pay television channel that was owned and operated byThe Walt Disney Company Italy. It was launched on May 14, 2011, after it replacedPlayhouse Disney being available onpay TV viaSky Italia andMediaset Premium (until September 30, 2016).[1][2][3] It relaunched on December 1, 2025.
Initially, like in the United States, Playhouse Disney was a programming block onDisney Channel, airing from 8:30am to 12:30pm.[4][5]
An independent Playhouse Disney channel launched on 1 May 2005Sky (channel 611 of thePrimo Sky package), becoming the fourth Disney-branded channel to launch. This coincided with the launch of four new channels on the platform that same day.[6] During commercial breaks, theBocconcini presenters announced the following program.[7] In 2008, these segments were replaced byOoh, Aah & You.[8] At 9pm, the channel initially aired theGoodbye Song fromBear in the Big Blue House followed by a good night message.[9] It was later replaced by a new song featuring the Playhouse Disney Europe charactersWhiffle & Fuzz (Frù and Pelù),La canzone della buonanotte.[10] These songs did not mean the nightly closedown of the channel, as programming continued at 9:10pm.[11]
On 8 December 2008, the channel launched onMediaset Premium through the Mediaset 1 multiplex as part of the new Premium Fantasy package of kids channels.[12]
On 31 July 2009,Playhouse Disney + launched on Sky, as a 25-minute timeshift.[13]
In 2010, it launchedPlayhouse Disney Live!, a stage show featuring the characters of the channel's key shows.[14][15][16]
On 14 May 2011, as part of a global rebranding plan, the channel was renamedDisney Junior.[17]
In October 2019, Disney Junior began broadcasting in Switzerland, replacingDisney XD, However on April 1, 2020, the channel would also stop airing inSwitzerland.[18][19]
Disney Junior and its timeshift ceased broadcasting on May 1, 2020, due to Disney failing to renew a deal with Sky Italy, with content moving toDisney+.[20] The channel was relaunched on 1 December 2025, using the current Disney Jr. branding introduced in 2024.[21]
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