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Discovery Kids

From Wikipedia, the free encyclopedia
Children's educational brand
Discovery Kids
Product type
Introduced
  • Discovery Kids Channel
    • October 22, 1996 (1996-10-22)[1] (United States)
    • November 4, 1996 (1996-11-04)[1] (Latin America)

Discovery Kids is a children's educational brand owned byWarner Bros. Discovery. Starting as a television block withinDiscovery Channel, the brand expanded as aseparate television channel in October 1996.[2] In 2002, the channel began airing a Saturday morningchildren's programming block onNBC, which ran from October 5, 2002, to September 2, 2006.[3]

Most of Discovery Kids' worldwide channels, as well as its website for children's activities and consumer products, have been either rebranded or shut down. Following the Warner Bros. Discovery merger in 2022, the brand was replaced by the standard Discovery brand for activities and consumer products. As of 2025, Discovery Kids-branded channels continue to broadcast in bothIndia andLatin America. An unbranded morning programming block based on the Latin American channel (formerly branded as Discovery Kids) also airs in the United States onDiscovery Familia.

Channels

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Current channels

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Former channels

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Rebranded channels

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  • Discovery Kids US (1996–2010) – In 2009, the channel became a 50/50 joint venture betweenDiscovery andHasbro Entertainment and was relaunched as Hub Network in 2010. The channel was relaunched again asDiscovery Family in 2014, after Discovery reacquired 10% of Hasbro's stake in the network.
  • Discovery Kids en Español (2005–2007) – In 2007, the channel merged with Discovery Viajar y Vivir to becomeDiscovery Familia, effectively converting Discovery Kids en Español into a daytime programming block. The block became unbranded in 2014 and currently airs in the morning hours.

See also

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References

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  1. ^abHillier, Barry (October 1, 1996)."Discovery discovers kids".Kidscreen.Archived from the original on May 15, 2025. RetrievedMay 15, 2025.Discovery Networks, U.S. will launch the Discovery Kids network, a new 24-hour digital channel, beginning October 22.
    Discovery Networks, International will launch a Discovery Kids network in Latin America on November 4.
  2. ^Kirchdoerffer, Ed (April 1, 1999)."Digital Play in the U.S. of A."Realscreen.Archived from the original on April 20, 2023. RetrievedSeptember 17, 2023.Discovery was the first non-fiction channel to embrace digital cable services. Home & Leisure, Science, Civilization, and Kids launched in October 1996.
  3. ^Bernstein, Paula (December 5, 2001)."Discovery set to kid around with Peacock".Variety. RetrievedJuly 29, 2024.

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Retrieved from "https://en.wikipedia.org/w/index.php?title=Discovery_Kids&oldid=1336514561"
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