| Country | Belgium |
|---|---|
| Broadcast area | Belgium |
| Network | Discovery Benelux |
| Programming | |
| Language | Dutch |
| Picture format | 1080iHDTV (downscaled to16:9576i for theSDTV feed) |
| Ownership | |
| Owner | Warner Bros. Discovery EMEA(Warner Bros. Discovery) |
| Sister channels | Discovery HD Showcase Animal Planet Investigation Discovery Discovery World Discovery Science TLC French Discovery |
| History | |
| Launched | 1 October 2009; 16 years ago (2009-10-01) |
| Replaced |
|
| Links | |
| Website | www |
Discovery Channel (often referred to as simplyDiscovery) is a television channel which broadcasts to the Flemish market.
The channel launched on the analogue network of the major Flemish cable companyTelenet on October 1, 2009.[1] Prior to that theDutch version of Discovery had been available digitally in the area.[2] The launch increased Discovery's reach in the Flemish region to 2.4 million households.[3]
The launch of Discovery Channel on Telenet coincided with a major shift in the Telenet analogue offer, which also saw the launch ofEXQI Plus andvtmKzoom.[4][5]
Advertising sales for the channel was initially handled by the established Belgian channelVitaya.[6] At launch, hope was expressed that the channel would eventually carry original Flemish content.[7] In 2010, Vitaya was bought byVlaamse Media Maatschappij, owners of the leading TV channel in Flanders. As a result, Discovery Channel Vlaanderen would handle its own ad sale from January 2011.[8] The ad sales were later taken over bySBS Sales Belgium.
Before the launch of Discovery Channel Vlaanderen, Discovery Channel Nederland was available for digital subscribers. A Flemish version of TLC,TLC Vlaanderen, was launched in 2015.[9]