 | |
| Type | Indian whisky |
|---|---|
| Manufacturer | United Spirits Ltd (USL) |
| Origin | India |
| Alcohol by volume | 42.8% |
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Director's Special, commonly referred to by its abbreviationDSP, is a brand ofIndian whisky, manufactured byUnited Spirits Ltd (USL). It is molasses based.Shaw Wallace won a legal battle in US courts against theScotch Whisky Association (SWA) to sell the product as "whisky".[1]
DSP was originally manufactured byShaw Wallace.[2]
United Spirits Ltd (USL), a subsidiary of theUnited Breweries Group (UB Group), acquired Shaw Wallace in July 2005.[3] On 1 April 2008, Shaw Wallace was merged with USL and DSP officially became a USL brand.[4] In April 2008, the UB Group appointedLondon-based design firm Claessens International to create new packaging.[5][6]
DSP Black, expanded toDirector's Special Black, is an extension of the Director's Special brand into the deluxe whisky segment[7] of the Indian market. It was launched in 1988 by Shaw Wallace.[8]
The following table shows the annual sales of Director's Special and DSP Black:
| Year | Sales (in million cases) | |
|---|---|---|
| DSP | DSP Black | |
| 2001-02 | 3[2] | |
| 2006[9] | 3.8 | 0.9 |
| 2007[9] | 3.7 | 1.3 |
| 2008[9] | 4 | 1.8 |
| 2009[9] | 4.4 | 2 |
| 2010[9] | 4.5 | 2.9 |
| 2011[9] | 4.5 | 2.9 |
| 2012[10] | 4.3 | 2.9 |
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