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Type of site | Online retailer |
|---|---|
| Owner | AtGames |
| URL | direct2drive |
| Commercial | Yes |
| Registration | Yes |
| Launched | May 28, 2004; 21 years ago (2004-05-28)[1] |
| Current status | Active |
Direct2Drive (commonlyD2D) is an online game store offeringPC games viadirect download.
Launched in 2004,IGN reported "exponential growth in sales" since that time. It offered over 3,000 titles through relationships with more than 300 game publishers.[2][3] Direct2Drive sponsored a $10,000 award at theIndependent Games Festival called the D2D Vision Award, which "celebrates independent developers exemplifying innovation in design coupled with excellence in game-play".[4] In 2009, the site made headlines by refusing to sellActivision'sCall of Duty: Modern Warfare 2 due to that game's integration withValve'sSteamworks service. Users buyingModern Warfare 2 from a reseller such as Direct2Drive would be forced to also download and install the Steam client.[5]
In May 2011,GameFly acquired Direct2Drive fromIGN Entertainment, Inc. and renamed the service toGameFly Digital.[6] In October 2014, GameFly released a statement in their website indicating that it had sold the digital download service toAtGames Holding Ltd., and that the transition would be completed by the end of the year. AtGames relaunched the service under the original name of Direct2Drive.
