Diffuse design refers to the designing capability of individuals who are not formally trained asdesigners. Drawing on the natural human ability to adopt a design approach, nonexpert designers bring diffuse design into the world via a combination ofcritical sense,creativity, andpractical sense.[1]
Diffuse design was coined by Italian design scholarEzio Manzini and was a central theme of his 2015 bookDesign, When Everybody Designs. Manzini asserts that everybody is endowed with the ability to design, though not everyone is a competent designer and fewer still become professional designers. He also suggests it is the role of expert designers insocial innovation contexts to improve the conditions by which differentsocial actors can take part inco-design processes in a more expert fashion.[2]