.jpg) Hoeneß in 2009 | |||
| Personal information | |||
|---|---|---|---|
| Full name | Dieter Hoeneß | ||
| Date of birth | (1953-01-07)7 January 1953 (age 72) | ||
| Place of birth | Ulm,West Germany | ||
| Height | 1.88 m (6 ft 2 in) | ||
| Position | Forward | ||
| Youth career | |||
| 1959–1967 | VfB Ulm | ||
| 1967–1971 | Ulm 1846 | ||
| Senior career* | |||
| Years | Team | Apps | (Gls) |
| 1971–1973 | Ulm 1846 | ||
| 1973–1975 | VfR Aalen | 103 | (46) |
| 1975–1979 | VfB Stuttgart | 105 | (44) |
| 1979–1987 | Bayern Munich | 224 | (102) |
| Total | 432 | (192) | |
| International career | |||
| 1979 | West Germany B | 2 | (2) |
| 1979–1986 | West Germany | 6 | (4) |
| * Club domestic league appearances and goals | |||
Dieter Hoeneß (born 7 January 1953) is a German former professionalfootball player and executive. Aforward during his playing career, Hoeneß was primarily associated withBayern Munich. After retiring, he remained involved in football, working extensively in executive roles for several clubs. Hoeneß represented theWest Germany national football team at the1986 World Cup.
Born inUlm,West Germany, Hoeneß played as a goalkeeper at amateur level for VfB Ulm from the age of six to fourteen. The club was co-founded by his father, master butcher Erwin Hoeneß, on 13 November 1949. Along with his brother Uli, he helped the team win the 1960–61 1st district championship in the D-Youth category.[1] From 1967 to 1973, Hoeneß played forTSG Ulm 1846. In 1973, at the age of 20, he moved toVfR Aalen in thefirst amateur league (third division), before joining the professional ranks in 1975 withVfB Stuttgart, which was then in thesecond division.
In his first season with Aalen, Hoeneß helped win the championship, scoring 23 goals, the second highest for the team behind Helmut Dietterle. However, due to a league reform that replaced the five-track Regionalliga with the two-track 2. Bundesliga as the second-highest division, VfR Aalen was unable to be promoted and remained in the third division the following season. There, Hoeneß and his team again won the championship but failed in the promotion games.[2]
In 1975, Hoeneß was signed by the second-division club VfB Stuttgart, making his debut on 13 September 1975 (Matchday 7) in a 0–2 home defeat against1. FSV Mainz 05. He scored his first goal on 15 October (matchday 11) in a 2–0 home win overSV Röchling Völklingen. After two seasons and 19 league goals, he helped Stuttgart earn promotion to theBundesliga. Hoeneß made his Bundesliga debut on 6 August 1977 (Matchday 1) in a tense 3–3 draw against his future club, FC Bayern Munich. He scored his first Bundesliga goal on 31 August (Matchday 5) in a 1–2 home defeat againstHamburger SV, netting the interim equalizer for 1–1.[3]
After the1978–79 season, during which he scored 16 goals to help Stuttgart finish in second place, Hoeneß signed withFC Bayern Munich. He found great success both individually and collectively at Bayern, winning five league titles and threecups. A powerful striker known for his heading ability, he scored in double digits in five seasons during his time with the Bavarians, totaling 127 goals in 288 league matches in the German top division alone.[4] He retired in 1987 at the age of 34, having scored 102 goals in 224 Bundesliga games.[5] He also scored in every secondEuropean Cup game, netting 26 goals in 52 appearances for Bayern Munich.[6]
Hoeneß led Bayern to the semi-finals of the1979–80 UEFA Cup, finishing as the competition's top scorer with seven goals. In 1982, he reached the European Cup final but lost toAston Villa. He again finished as the tournament’s top scorer, with seven goals. During his time in Munich, Hoeneß became known for his goal-scoring ability, especially with headers, and earned a reputation as a fierce competitor. This reputation was reinforced during the1982 DFB-Pokal Final when, after a collision with1. FC Nürnberg playerAlois Reinhard, he played on with a head injury. Despite wearing a turban-like bandage, he continued for nearly an hour and eventually scored the 4–2 goal with a header in the 89th minute.
On 25 February 1984, Hoeneß scored five goals in 21 minutes during a 6–0 home win overEintracht Braunschweig.[7] His 58th and final European match came in his last season (1986–87) during the defeat in theChampions' Cup Final againstFC Porto.[8]
On 28 March 1979, Hoeneß played his first international match for the B national team, which defeated the senior national team ofNorway 3-0 inAachen. He contributed a goal in the match. In his second game for this team, on 19 December 1979 inGenoa, he scored again, helping secure a 2–1 victory over the B selection ofItaly.[9]
Hoeneß played six times for theWest Germany, scoring four goals.[10] He scored on his debut against theRepublic of Ireland on 22 May 1979 and repeated the feat the following month against theIceland (both matches were away friendlies that ended in 3-1 wins).
Hoeneß then spent seven years without a call-up. However, after a strongseason with Bayern – scoring 15 league goals and winningthe double – he was selected for the squad that competed in the1986 FIFA World Cup in Mexico. He played twice for the eventual runners-up, including in thefinal againstArgentina, where he replacedFelix Magath at the hour mark. At 33 years and 173 days, he was the oldest player on the field in that match. Hoeneß was called up by team bossFranz Beckenbauer for a game against theSwitzerland inBasel on 9 April 1986, where he scored the "golden" goal.[10] In the subsequent 1–1 draw with theYugoslavia on 11 May inBochum, he failed to score for the first time in an international match.[11]
After retiring from active play, Hoeneß initially took on a position as PR manager with computer manufacturerCommodore International, which was a major sponsor of Bayern Munich at the time. In October, he assumed a new role as head ofsports marketing at the company, which then dominated the German market forhome computers.[12] He was responsible for the expiration of the sponsorship agreement with Bayern Munich in 1989 and, due to a strategic shift by the company, focused on other sports such asequestrianism,golf,tennis, andalpine skiing as well asevent marketing.[13] Between 1990 and 1995, he worked as the commercial/general manager for his former club, Stuttgart.[14] This was part of a professionalization strategy that includedDaimler board spokesman Matthias Kleinert as a member of the VfB executive committee.[15]
The Swabian club won the league title in the 1991–92 season but missed out on further success the following season due to a "mistake"—coachChristoph Daum used four foreign players without justification afterJovica Simanić was substituted on during the second leg atLeeds United. This resulted in a 1-2 defeat in a decider atCamp Nou during the first round of the 1992–93UEFA Champions League, causing them to miss the group stage of the inauguralEuropean Cup. In subsequent years, the club struggled to build on its earlier success. By the spring of 1995, Hoeneß, in his role as sporting director, faced criticism. His use of Anglo-Saxon terms like "event", "marketing", and "merchandising" was seen as a poor fit with the traditional, down-to-earth values of Swabian culture, and he was accused of arriving late to work in the mornings. Hoeneß was eventually replaced by his predecessor, managing director Ulrich Schäfer, who had served from 1976 to 1990 and resumed control of the club’s operations.[16]
In November 1995, Michael A. Roth, the president of1. FC Nürnberg, campaigned vigorously for Hoeneß's commitment but was unable to secure his position at the club, as Hoeneß accepted an offer to become the general manager of a television company.[17] In April 1997, Hoeneß ended his association with the television company and subsequently became vice-president of another Bundesliga club,Hertha BSC, after serving as a temporary replacement for the dismissedCarl-Heinz Rühl since March. Following the club's promotion to the Bundesliga in the summer of that year, the team established itself in the top flight and qualified for international cup competitions seven times in twelve seasons under Hoeneß's leadership. The team finished in the top six of the league on eight occasions during this period. Shortly thereafter, he transitioned to the role of commercial/general manager and was released on 7 June 2009.[18] He departed on 7 June 2009 at his own request, one year before the end of his contract, due to disagreements over his management style.[19]
On 21 December 2009, Hoeneß was announced as the new general manager atVfL Wolfsburg, officially taking office on 15 January 2010. AfterFelix Magath's return to the club, his contract was terminated on 17 March 2011.[20]
Hoeneß attended the Schubart Gymnasium in Ulm, where he earned his Abitur in 1972.[21] InTübingen, he began studying to become a teacher in the subjects ofEnglish,geography, andsports. As a city sponsor of his hometown of Ulm, Hoeneß supported the social projectWe Help Africa for the2010 FIFA World Cup inSouth Africa. He is also an ambassador for the initiativeRespect! No place for racism.[22] After his career as a Bundesliga manager, Hoeneß returned to Munich, where he founded a consulting company in 2012.[23]
Hoeneß's older brother,Uli, was also a successful forward in the Bundesliga and represented his country internationally. Dieter arrived at Bayern Munich as his brother departed, and Uli went on to have a lengthy career as a general manager and club president.[24] Both enjoy playing golf in their leisure time. Dieter's son,Sebastian Hoeneß, is a former footballer and current manager.[25] He played for the U19 teams of VfB Stuttgart,TSG 1899 Hoffenheim, and the second team of Hertha BSC, among others. In Berlin, Sebastian captained the U-23 team.[26] From June 2019, after several positions as a youth coach, he served as head coach of the newly promoted third division team FC Bayern Munich II, with whom he immediately won the third division championship. From July 2020 until the end of the 2021/22 season, he was head coach of TSG 1899 Hoffenheim in the Bundesliga.[27]
As a playerBayern Munich
Individual
Germany
As a manager
|  | |
| International | |
|---|---|
| People | |
