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| Product type | Laundry detergent |
|---|---|
| Owner | Bluesun |
| Country | UK |
| Introduced | February 1953; 73 years ago (1953-02) |
Daz is the name of alaundry detergent on the market in theUnited Kingdom andIreland.[1] It was introduced in February 1953. It is manufactured by Bluesun, who acquired Daz from Procter & Gamble March 2024.[2]Aggressively marketed, it is associated in popular culture with the "Daz Doorstep Challenge" series of commercials,[3] which saw various 'hosts' includingDanny Baker,Shane Richie andMichael Barrymore surprising house occupiers by asking them to put Daz to the test against a rival detergent. The advert was spoofed byDom Joly in theBritish sketch seriesTrigger Happy TV and in aJohn Smith's advertising campaign featuringPeter Kay. From 1999 to 2002Julian Clary was the face of Daz laundry detergent, one of the first of his advert campaigns being a "Wash Your Dirty Linen in Public" roadshow with Daz Tablets.
Daz is available in powder (handwash and automatic), liquid
From 2002 to 2019, Daz began a series of soap opera style adverts calledCleaner Close. Some of these featured a new packet of Daz or a prize give-away as part of the plot, such as a character who either hid money in Daz packets or donated money to Daz in their will.
Other episodes have a character who do not use Daz which causes them problems, which are solved by a character who uses Daz. Cleaner Close is a parody ofCoronation Street,Brookside orEastEnders. Most of the adverts feature ex-soap stars, sometimes portrayed as a similar character to the one they played in their original soap, and are narrated byTony Hirst; who would later star in both Hollyoaks and Coronation Street. Soap stars or ex-soap stars to have appeared in Cleaner Close include:Michelle Collins (Cindy Beale inEastEnders,Stella Price inCoronation Street),Alison King (Carla Connor inCoronation Street),Chris O'Dowd (Brendan Davenport inThe Clinic),Jennifer Ellison (Emily Shadwick inBrookside) andJulie Goodyear (Bet Lynch inCoronation Street).
