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 David Jones store atWestfield Woden | |
| Company type | Private company |
|---|---|
| Industry | Retail |
| Founded | 1838; 188 years ago (1838), Sydney,Australia |
| Founder | David Jones |
| Headquarters | Two Melbourne Quarter, 697Collins Street,Docklands, Victoria, |
Number of locations | 38 (2026) |
Area served | Australia, New Zealand |
Key people | Scott Fyfe (CEO) Megan Gale (Ambassador) |
| Products | Cosmetics,Fashion,Homewares,Furniture,Electrical,Food |
| Revenue |  A$2.2 billion(2016)[1] |
| A$170 million(2016)[1] | |
Number of employees | 7200(2014)[2] |
| Parent | Anchorage Capital Partners |
| Website | www |
David Jones Pty Ltd, trading asDavid Jones (colloquiallyDJs), is an Australian luxurydepartment store. It was founded in 1838 byDavid Jones, a Welsh merchant and future politician, after he emigrated to Australia, and is the oldest continuously operating department store in the world still trading under its original name.[3][4]
In 1980, theAdelaide Steamship Company acquired a substantial interest in David Jones, culminating in a complete takeover. The recession of the early 1990s caused the department store assets to be floated as "David Jones Limited". For the next two decades, the company went through turbulent times, eventually leading to discussions of a merger withMyer, and then, in 2014, a takeover by South African retail groupWoolworths Holdings Limited.[5] In 2016, Woolworths sold the iconic 1938 Market Street store and announced the relocation of David Jones' head office toRichmond, Victoria.[6] In December 2022, David Jones was sold to private equity firmAnchorage Capital Partners for approximately $100m.
It has been a member of theInternational Association of Department Stores from 1979 to 2004.
David Jones Limited currently has 39 stores located throughout most of theAustralian states and territories (exceptTasmania and theNorthern Territory). David Jones' main competitor is the larger, upmarket department store chain Myer. On 28 July 2016, David Jones opened its first New Zealand store inWellington after buyingKirkcaldie & Stains,[7] and on 21 November 2019, opened its firstAuckland store in the newly developedWestfield Newmarket.[8]
David Jones, aWelsh merchant, met aHobart businessman, Charles Appleton, in London. Appleton had established a store in Sydney in 1825 and Jones subsequently established a partnership with him, moved to Australia in 1835, and the Sydney store became known as Appleton and Jones. When the partnership was dissolved in 1838, Jones moved his business to premises on the corner ofGeorge Street and Barrack Lane. Jones survived thedepression of the 1840s, and by 1856 had retired from active management of the business. A few years later when the firm failed, he returned to manage its affairs and within a few years had fully discharged all obligations to his creditors.[9]
By 1887, the George Street store had been rebuilt and a mail-order facility was introduced. A factory was opened in Marlborough Street, Sydney, to reduce reliance on imported goods. On the death of the founder, his son,Edward Lloyd Jones (1844–1894), led the company. At 18,Edward Lloyd Jones, Jr. (1874–1934) journeyed to England and entered the London office of David Jones. On his return to Australia, he gained pastoral and cattle experience in theBurnett district ofQueensland. He re-entered the family business upon the death of his father in thetrain disaster atRedfern in 1894. David Jones was then a private company, but in 1906, it became a public company.[10] Edward Lloyd Jones, Jr. became chairman of directors and held that position until he resigned in 1921. The Elizabeth Street store was opened in 1927 under the guidance of chairmanCharles Lloyd Jones. A further store was opened inMarket Street, Sydney, in 1938. A small branch was located in theAustralia Hotel onMartin Place. In 1954, a state banquet was held for visitingQueen Elizabeth II in the restaurant of the Elizabeth Street store.[3]
Within New South Wales, David Jones established its first store inNewcastle by acquiring Scott's onHunter Street in 1957 (closed 2011), and[11] inWollongong, the retailer Walter Lance and Co. in 1960. David Jones acquired and then converted theBig W Department Stores atKotara Fair and the two-storey Big W atWarrawong in 1971. The Warrawong store closed in February 1986. A store inWagga Wagga was added due to the purchase of David Copland and Co in 1953 (closed 1971).
David Jones' expanded intoVictoria in the 1960s and in 1982 acquired the three stores ofBuckley & Nunn located inBourke Street,Northland, andChadstone (closed the latter in 1983). In 1987, David Jones purchased the formerGJ Coles store and building at 299 Bourke Street, Melbourne, converting it into a David Jones store. David Jones also owned the formerGeorges store inCollins Street, Melbourne between 1981 and 1995. InSouth Australia there were the acquisitions ofCharles Birks & Co (Adelaide) in 1954 andJohn Martin's (Adelaide) in 1985. InWestern Australia, it acquired Bon Marche (Perth) in 1954 (closed 1979),Foy & Gibson in 1964 (closed 1978), and Aherns (Perth) in 1999. In Queensland, David Jones purchasedFinney Isles (Brisbane) in 1955, McKimmons (Townsville) in 1960 (relocated from Flinders Street and then closed in 1994), T.C. Beirne (Brisbane) in 1961, Marsh and Webster (Mackay) in 1963 (closed 1981),Boland's (Cairns) also in 1963 (relocated to Earlville in 1984, since closed), Wyper Bros. (Bundaberg) in 1972 (closed 1981), and Stuparts (Maryborough) in 1977 (closed 1981).
In 1974, David Jones acquired a group of 12 stores in the United States, calledBuffum's. These were ultimately rolled into Adelaide Steamship Company and closed by that company in May 1991.
A significant feature of the Elizabeth Street shop, contributing greatly to its aura of quality and exclusivity, was the David Jones Art Gallery founded in 1944. Directors includedWill Ashton (1944–47), Marion Hall Best (1947–49), John Amory (1949–50), M P Ferrandiere (1950–53),George Duncan (1953–63), Robert Haines (1963–76), Brian Moore (1976–84), and Peta Phillips (1984–92). Among the many drawcards were theDobell exhibition of 1944, theDuke of Bedford's collection in 1962, and theMendel Collection of Modern Painting, also in 1962. Prominent arts societies that held annual exhibitions there included the Australian Art Society, theSociety of Artists,Australian Watercolour Institute,Contemporary Art Society, and Society of Sculptors and Associates. Prize exhibitions held in the Gallery included those sponsored byWD & HO Wills andTransfield.[12] The gallery also imported Thai and Cambodian works in the 1960s and 70s.[13]
Throughout the 1930s and '40s, the Sydney store supported theDajonian Repertory Society, a Staff Club amateur theatre group.[14] Its members were known as "the Dajonians". Their plays were variously performed in the David Jones theatrette, and such theatres asSt James' Hall and theIndependent Theatre.
They engaged the services of a permanent producer (Carl Francis throughout the '30s and Frederick Hughes from 1940) and produced six plays a year, mostly light comedies by recognised playwrights such asJ. B. Priestley.[15] Through this time the company was led by Sir Charles Lloyd Jones until his death in 1958. By 1959, the store network had expanded to eight stores, with expansion focused upon the burgeoning new suburbs of Sydney.[3]
In 1980, the Adelaide Steamship Company, headed byJohn Spalvins, acquired a substantial interest in David Jones, culminating in a complete takeover that took the company out of the Jones' family hands for the first time in its history. Through the 1980s and into the 1990s, the two companies involved themselves in a complex company structure whereby they each owned about half of each other, and financed by huge borrowings, acquired a portfolio of other companies. Other acquisitions made by Adelaide Steamship includedPetersville Sleigh,Tooth & Co,Penfolds, and numerous others.[16]
Therecession of the early 1990s caused the nervous lenders (over 200 banks) to demand the return of their assets. This forced the liquidation of the portfolio at "fire-sale" prices and led the two companies into bankruptcy; the worthless Adelaide Steamship Company was renamed "Residual Assco Ltd" and was delisted. The worthless David Jones Limited was renamed "DJL". A number of the assets with value were very successfully sold off via public floats, in particular,National Foods,Woolworths, and the department store assets of DJL were floated as "David Jones Limited". In 1995, David Jones announced an $800 million public float of the David Jones and John Martin retail operations. The "new" David Jones Limited was subsequently listed on theAustralian Securities Exchange with a new ASX code of DJS.[10] The separation and public float of the department store assets in 1995 resulted in structural and cultural changes, which had periods of stagnancy and high staff turnover. Changes in management had DJs falter in the late 1990s. Shares initially offered at A$2 fell as low as A$0.90.[10]
In 2000, David Jones returned to Western Australia after a near 25-year absence in the state. All five stores of the former department storeAherns were converted into David Jones stores in Karrinyup, Booragoon, Claremont, Rockingham and the Perth CBD. The Perth CBD Store was the only store of the five that was renovated. Over time, David Jones opened two more stores in Western Australia in Mandurah and Cannington, as well as two more stores in Hillarys and Innaloo on hold as of 2021 which would make them the largest department store chain in Western Australia.
In 2003, after a 20 million dollar loss, a strategic review in the company led to the closure of David Jones Rockingham, and the exit of the lease of David Jones Fountain Gate, as well as the closure of the loss-making David Jones Online web-based business and its gourmet food retail stores, Foodchain. It revitalised many of its stores, including its flagship Elizabeth Street and Market Street stores in Sydney (two individual buildings, linked both underground and via air bridge through Westfield Sydney). During this period, sales growth and profit growth were not increasing despite aconsumer spending boom and the securing of exclusive deals with Australian and international brands. In this period, the share price was volatile; it reached a high over $4.50.[17] The global downturn in 2009 affected David Jones, reporting a sales decline of 6.4% to $1,061.2m in the first half of 2009.[18]
In June 2010, CEO Mark McInnes resigned after allegations that he had sexually harassed a female employee.[19] McInnes' successor, Paul Zahra, led the company through significant restructuring, including the expansion of the online retail presence until October 2013, when he announced his intention to resign.[20] Zahra retained his position, however, on account of strong shareholder support against Board Chairman Peter Mason, who eventually resigned along with two other directors who had been accused of insider trading.[21][22]
In October 2013, Myer approached David Jones with a conditional, nonbinding, indicative proposal for a potential merger of the two companies.[23] Myer believed the combined group would have generatedpro formasales and earnings before interest and taxes in 2013 around $5.0 billion and $364 million, respectively. In addition, Myer expected that a merger could have achieved more than $85 million of ongoing annual cost synergies within three years, primarily driven by structural efficiencies. The board of David Jones rejected the offer in November 2013.[24] In February 2014, Myer again approached David Jones offering to buy the company at market value, with David Jones having a market capitalisation of $1.7 billion. Myer also indicated that its reappointed chief executive Bernie Brookes would be capable of managing the combined entity should the merger occur.[25] David Jones acknowledged the letter stating it would consider any proposal that is in the best interest of its shareholders but made no further comment.[26]
In April 2014, Myer withdrew its proposed merger of equals following on from David Jones' announcement that it had recommended a $4.00 cash per share proposal and entered into a scheme implementation deed with South African retail groupWoolworths, implying a market capitalisation of $2.15 billion.[27][28] The takeover bid was approved in July 2014 by theFederal Court of Australia.[29] In mid-August 2014, despite the previously stated intention by Woolworths to retain CEO Paul Zahra, Zahra announced his resignation once more amid indications of significant differences between strategy and the future of the company, giving three months' notice to ensure a smooth handover.[21] Woolworths then announced thatCountry Road CEO Iain Nairn would succeed Zahra as chief executive.[30]
In July 2015, theWellington, New Zealand, department storeKirkcaldie & Stains agreed to be purchased by Woolworths South Africa. The existing Wellington store closed in 2016. It reopened on 28 July 2016 as the first David Jones' store in New Zealand. The David Jones website does not provide delivery to New Zealand, remaining a solely Australian trading website.
Woolworths South Africa sold the 1938 Market Street store in 2016, with the plan that DJ's would lease and occupy the site until late 2019.[6] The store was closed in 2019 with the nine floors of homewares, furniture, electricals, and menswear being merged into the 1927 flagship Elizabeth Street store, which was renovated and had those floors devoted to shopping space expanded from eight to 12.[6]
In March 2023, David Jones was purchased from Woolworths Holdings Limited by Australian private equity firmAnchorage Capital Partners for a fraction of the value of the 2014 transaction.[31] The new private equity owner has previously invested in Australian retail brands such asBurger King,Dick Smith, andGolden Circle.[32]
In August 2023, David Jones launched a retail media department called ‘Amplify’.[33] It aims to provide a revenue source by advertising brands such as Jaguar Land Rover, Destination Canada, and Regent Cruises to its customer base.[34]
In 2023, the company embarked on a transformative store optimisation and refurbishment initiative, committing significant investment to reimagine its store portfolio. This journey began with a $15 million overhaul of the flagship Bourke Street Mall store, alongside complete refurbishments of key locations, including Burwood, Bondi Junction, Chatswood Chase, and Southland all due to be completed by late 2025.
The company permanently closed itsEastland store in January 2024 as a part of a company restructure that would see flagship stores prioritised.[35]
David Jones' branding—a black-on-whitehoundstooth pattern—is one of the most recognised corporate identities in Australia. A government-sponsored panel judged it in 2006 as one of Australia's top-10 favourite trademarks.[50] The iconic design was the result of a 1967 rebranding exercise by Charles Lloyd Jones, Jr., who desired that the store would be so well known by the design as to not require the use of the name on the packing. It was inspired allegedly from the houndstooth design on aMiss Dior perfume bottle of his mother's, Hannah Jones.[51] On 25 July 2016, David Jones' introduced a new logo, with a revised font style and removed references to the houndstooth online.
Slogans have been used for some time at David Jones'. Often, the slogans have been used for multiple decades and have become the definition of the David Jones' offer for a generation. Past slogans include "For Service" (1960s), "There's no other store like David Jones" (1980s and 1990s), "The most beautiful store in the world" (1980s), "Was. Is. Always" (2010s), "'Live an extraordinary life" (2014–2016), and "One name: endless possibilities" (2016–present).
David Jones has for some decades used models and "personalities" as a way of creating cut through in advertising. In the late 20th century, it was Maureen Duval, who also hostedGood Morning Sydney part sponsored by David Jones onTEN-10 Sydney. In the current century, the new models used includeMegan Gale,Miranda Kerr, and Jessica Gomes.[52][53] Kerr worked for the retailer from 2008 until 2013. On 23 March 2013, modelJessica Gomes was announced as Kerr's replacement.[54] Celebrities used by David Jones in recent times includeLiz Hurley[55] andKim Cattrall.[56]
Five stores have food halls, which are viewed as a key part of the David Jones brand, emphasising quality and style, yet have come under recent criticism.[57] The failed Foodchain experiment—effectively a smaller chain of standalone food halls—was sold to the parent company of Freedom Furniture in 2003 after it proved unprofitable.[58] It was announced in July 2016,Neil Perry, a foodservice and restaurant operator, will consult to David Jones' on the new Food Halls, including assortment, presentation, and service.
David Jones has department stores in all Australian capital cities exceptHobart andDarwin. It also has stores inKotara,Tuggerah,Maitland,Wollongong,Maroochydore,Robina andBroadbeach Waters.
Stores are located in city centre retail areas and enclosed shopping centres. In 2007, David Jones recast its criteria for store locations, reflecting CEO Mark McInnes' intention to concentrate on "low-risk, high-value locations".[59] Stores in Sydney atBankstown Central (closed July 2007) andWestfield Eastgardens (October 2007) were replaced by Myer, but David Jones replaced the Myer store inWestfield Burwood in May 2007 and opened a new store atWestfield Chermside in August 2007 and a new store atQueensPlaza,Brisbane in February 2008. The MelbourneBourke Street stores were completely renovated in mid-2010[60] at a cost of $250 million.[61]
In January 2008, David Jones announced that theClaremont store would be closed in 2009 to allow for a complete rebuilding to reopen in 2011. The new store increased floor space by 60%.[62] David Jones' opened a new format, fashion focused format inMalvern, Victoria on 12 September 2013. On 1 May 2014, David Jones opened inIndooroopilly Shopping Centre, Brisbane. In October 2014, David Jones opened inMacquarie Centre, at the same time a number of foreign retailers opened in the centre includingH&M,Zara, andUniqlo.[63]
In March 2016, the new owners of David Jones', Woolworths South Africa, announced the sale of the nine-floor Market Street Sydney store, housing the Home, Food, and Menswear departments, which is to be incorporated into a renovatedElizabeth Street store, which will have its shopping floors increased from eight to 12. TheMarket Street store was opened in 1938.[6] The store closed on 16 March 2020.
In February 2017, David Jones announced a three-store deal at Westfield Shopping centres inWestern Australia. The three stores are inWestfield Carousel,Westfield Innaloo andWestfield Whitford City. The first store opened in Westfield Carousel in August 2018. As of May 2020, the other two stores have either been put on hold, or silently cancelled. On 22 March 2018, two new stores opened, one inStockland Green Hills inEast Maitland, NSW, and another inMandurah, WA, in the Mandurah Forum Shopping Centre.
In July 2020, David Jones announced the sale of the iconic Melbourne Menswear, Home and Food building at 299Bourke Street. All departments relocated into the refurbished main building at 310Bourke Street in July 2022. The Food Hall closed permanently during April 2021 in theCOVID-19 pandemic lockdown. A tailored selection of food has been retained and incorporated into the renovated main building on level 5. In late 2022, David Jones announced the closure of itsWestfield Mt Gravatt store in 2023 after 52 years of trading.
In 2021, it was announced that David Jones in Wellington, the first in New Zealand, would close on 12 June 2022.[64] This leaves David Jones at Westfield Newmarket in Auckland the only store in New Zealand.
As of May 2025, David Jones has 40 stores in Australia and New Zealand:[65]
It however will be closing its Tuggerah and Castle Hill stores in early 2026 and eventually its Macquarie store in the next year due to them focusing on the newly refurbished Chatswood store.[66][better source needed]
David Jones'sloyalty program, David Jones Rewards, has over 2.4 million members, making it one of the largest retail loyalty programs in Australia.
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