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DYFM-FM

From Wikipedia, the free encyclopedia
Radio station in Cebu City, Philippines

True FM Cebu (DYFM)
Repeater ofDWLA Manila
Broadcast areaMetro Cebu and surrounding areas
Frequency101.9 MHz (FM Stereo)
Branding101.9 True FM
Programming
LanguageFilipino
FormatNews,Public Affairs,Talk,Drama
NetworkTrue FM
AffiliationsOne PH
True TV
Ownership
OwnerNation Broadcasting Corporation
(TV5 Network Inc.)
DYET-TV (TV5)
DYKC-TV (RPTV)
DYAN-TV (RPTV Mirror feed)
History
First air date
February 1, 1975 (1975-02-01)
Former call signs
DYNC (1975–2008)
Former names
  • MRS (1975–1998)
  • Charlie @ Rhythms 101.9 (1998–2005)
  • 101.9 Charlie (2005-2008)
  • WAV FM (2009–2011)
  • Radyo5 (2011-2024)
Call sign meaning
Frequency Modulation
Technical information
Licensing authority
NTC
ClassA, B, C, D, E
Power10,000watts
ERP32,000watts
Links
Websitenews.tv5.com.ph

DYFM (101.9FM) is aradio station owned and operated byNation Broadcasting Corporation, a sister company ofTV5 Network Inc. It serves as a repeater station ofTrue FM in Manila. The station's transmitter is located atop Mt. Busay, Brgy. Babag 1,Cebu City. It is considered to be the firstStereo FM station in Cebu City.[1][2]

History

[edit]

1975–1998: MRS

[edit]

DYNC was Cebu's first FM station established on February 1, 1975, asMRS 101.9 (Most Requested Song). It carried anadult contemporary format, known for playing the most requested song every hour. Back then, it was located at Vacation Hotel Cebu along Juana Osmeña Ext. and later moved to Krizia Bldg. along Gorordo Ave.

1998–2008: Charlie

[edit]
Charlie 101.9 logo from 2005 to 2009

On September 1, 1998, after NBC was acquired byPLDT Beneficial Trust Fund's broadcasting divisionMediaQuest Holdings, Inc from the consortium of the Yabut family and thenHouse SpeakerManny Villar, the station was reformatted asCharlie @ Rhythms 101.9 with aTop 40 format. On August 1, 2005, the Rhythms tag was dropped and became101.9 Charlie, with the slogan "Get your Groove On". At the same time, it reformatted into aSmooth AC station. However, in 2008, lack of advertisers' and financial problems led to 101.9 Charlie's closure of operations in Cebu after 33 years of broadcasting.[3]

2009–2011: WAV FM

[edit]

On September 27, 2009, DYNC returned on the air, this time as DYFM. On October 1, Makati-based Audiowav Media (WAV Atmospheric) took over the station's operations, along with NBC's stations in Visayas and Mindanao, and relaunched it as101.9 WAV FM. It carried aTop 40 format with the slogan "Philippines' Hit Music Station". At that time, its studios moved from Krizia Bldg. along Gorordo Ave. to its transmitter site in Antuwanga Road, Quiot Pardo. The Radio Station was programmed by Caloy Hinolan. It went off the air for the second time in mid-2011.[4]

2011–2024: Radyo5

[edit]
Radyo5 News FM logo from November 2022 until March 7, 2023

On December 1, 2011, seven months after TV5 Cebu was relaunched, ABC Development Corporation (TV5) took over the station's operations and relaunched it asRadyo5 101.9 News FM, the first and only originating news/talk radio station on the FM band that delivers news and information. The station transferred to its current home at TV5 Complex in Kalunasan, while its transmitter moved to Busay Hills and upgraded its power to a newly improved 10,000-watt stereo.

It began simulcastingDWFM 92.3 Manila since then. On November 12, 2012, the station launched its local programming. It began its main broadcast at 5:30amPHT with the first local radio program entitledFrankahai Ta!, anchored by Atty. Frank Malilong Jr. After his resignation in May 2014 for health reasons, the show was replaced byRated JP with Jaypee Lao-Kwatsera as host. In September 2016, following the cancellation ofAksyon Bisaya, Radyo5 Cebu ceased its local programming as part of cost-cutting measures. As a result, it was downgraded back to a relay station of DWFM.[5][6]

In 2017, REH Herbal Trading and Manufacturing, owned by Ka Rey Herrera and distributor of KINGS Herbal, took over the station's weekday morning slot under ablocktime agreement.

On December 16, 2021, Radyo5 Cebu temporarily went off the air due toTyphoon "Rai" (Odette). Four days later, it went back on air.

In April 2024, it changed its sub-brand toTrue FM (from its sister stations inManila andDavao) and adopted the slogan "Dito Tayo sa Totoo!" and it's Cebuano slogan, "Diri Kita sa Tinuod!".

2024-present: True FM

[edit]

On November 4, 2024, the station dropped the Radyo5 branding as part of the newly establishedTrue Network. It became a semi-satellite station ofDWLA 105.9, which in turn replacedDWFM 92.3. It is one of the two radio stations owned by TV5's sister company Nation Broadcasting Corporation (NBC) despite its lease-to-own agreement withPhilippine Collective Media Corporation (PCMC) regarding most NBC-owned radio stations (since FM Radio Cebu had already been launched earlier on93.1 FM last January 2024), with the other being based inCagayan de Oro.[7][8][9]

In May 2025, after REH's blocktime with the station expired, it became a full-time repeater.

References

[edit]
  1. ^CEBU FM BROADCAST STATIONS | NTC Region 7
  2. ^Radyo 5 confident of attracting advertisers
  3. ^Speed-dating, matchmaking games by Itzamatch! highlight "Weddings at Marco Polo Plaza"
  4. ^Mediaquest, audioWAV Launch WAV FM
  5. ^TV5 Cebu radio
  6. ^"Cost cutting leaves TV5 Cebu journalists, workers in limbo". Archived fromthe original on September 9, 2016. RetrievedAugust 1, 2023.
  7. ^"From DZMM to Radyo5-DWFM: Prime Media scoops up radio assets of MVP Group".Bilyonaryo. October 27, 2024. RetrievedOctober 27, 2024.
  8. ^"NBC, PCMC in radio asset transfer talks". BusinessWorld. October 29, 2024. RetrievedOctober 29, 2024.
  9. ^"Lipat bahay: MVP moves Radyo5-True FM to another station as PCMC takes over 92.3 frequency".Bilyonaryo. October 28, 2024.
Key figures
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Other assets
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  • 1Technically still active, but with new call letters and different intellectual property.
  • 2Unlicensed and low-powered stations.
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