| Broadcast area | Metro Davao and surrounding areas |
|---|---|
| Frequency | 97.1 MHz |
| Branding | Halo Halo 97.1 |
| Programming | |
| Language | Cebuano,Filipino |
| Format | OPM |
| Network | Halo Halo Radio |
| Ownership | |
| Owner |
|
| History | |
First air date | 1996 |
Former names |
|
Call sign meaning | UltimateRadio (former branding) |
| Technical information | |
Licensing authority | NTC |
| Power | 10,000watts |
| ERP | 50,000watts |
| Links | |
| Webcast | Listen Live (viaShoutcast) |
DXUR (97.1FM), broadcasting asHalo Halo 97.1, is a radio station owned and operated by Viva South, Inc., a subsidiary ofViva Entertainment. The station's studio and transmitter are located at Unit 49, 4th Floor, Landco Corporate Center Bldg., J.P. Laurel Ave., Bajada,Davao City.[1]
The station was launched in 1996 asUR97 Ultimate Radio, carrying aCHR/Top 40 format. In 2010, after the success of a daily Christian program, the station rebranded asMango Radio and carried achristian radio format.
In 2013,Viva South acquired the franchise of Ultimate Entertainment Inc., promptingMango Radio to move its broadcasts online. In January 2015, the station went back on air asOomph Radio with aCHR/Top 40 format. It was manned by jocks, most of them who used to work with the defunctMix FM. In June 2016, the station rebranded back to UR97 and added 70s, 80s and 90s to its playlist, despite retaining its format. However, the following month, Oomph Radio returned on air. In February 2017, the Oomph Radio brand was retired once again due to management decision.[2][3]
On May 1, 2017, the station was relaunched asHalo Halo, the first and only FM station in each city playing onlyOriginal Pilipino Music.[4][5]
| Branding | Callsign | Frequency | Power (kW) | Coverage |
|---|---|---|---|---|
| Halo Halo 97.1 | DXUR | 97.1 MHz | 20 kW | Davao City |
| Halo Halo 103.5 | DXUE | 103.5 MHz | 10 kW | Zamboanga City |