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DWLA-FM

From Wikipedia, the free encyclopedia

Radio station in Mandaluyong, Philippines
True FM (DWLA)
Broadcast areaMega Manila and surrounding areas
Frequency105.9MHz (HD Radio) (FM Stereo)
Branding105.9 True FM
Programming
LanguageFilipino
FormatNews,Public Affairs,Talk,Drama
NetworkTrue FM
AffiliationsOne PH
Nation Broadcasting Corporation
True TV
Ownership
OwnerBright Star Broadcasting Network Corporation
OperatorTV5 Network, Inc.
Through TV5:
DWET-TV (TV5)
DZKB-TV (RPTV)
DWNB-TV (One Sports)
History
First air date
April 1, 1992; 33 years ago (1992-04-01)
Former call signs
True FM:
DWFM(2010–2024)
Former names
  • LA(1992–98)
  • WLA(1998–2000)
  • Blazin'(2003–07)
  • RJ Underground Radio(2007–11)
  • Radio High(2011–14)
  • Retro(2014–18)
  • Like FM(2018–19)
  • Lite FM(2019)
  • Neo Retro(2019–24)
Former frequencies
True FM:
92.3 MHz(2010–2024)
Call sign meaning
WeLoveAdventure(former slogan)
Technical information
Licensing authority
NTC
ClassA (clear frequency)
Power20,000watts
ERP60,000watts
RepeatersCebu City:DYFM 101.9 MHz
Cagayan de Oro:DXRL 101.5 MHz
Links
WebcastLive Stream
Websitenews.tv5.com.ph

DWLA (105.9FM), branded asTrue FM, is a radio station owned by Bright Star Broadcasting Network Corporation, and operated under anairtime lease agreement byTV5 Network, Inc. It serves as the flagship station ofTrue Network, one of the assets ofNews5. Its studios are located at theTV5 Media Center, Reliance cor. Sheridan Sts., Brgy. Highway Hills,Mandaluyong; its transmitter is located at 125 St. Peter Street, Nuestra Señora de la Paz Subdivision, Brgy. Santa Cruz,Antipolo. Bright Star's sales office is located in Southland Estates,Las Piñas.

History

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1992-2000: LA 105.9

[edit]

Established on April 1, 1992, as LA 105.9, the station, owned by polo patron andBanco Filipino owner Albert “Bobby” Aguirre'sBright Star Broadcasting Network Corporation, initially broadcast a modern rock format.[1] In July 1998, it rebranded asWLA (We Love Adventure), shifting to an automated format of electronic dance music and Top 40 hits. Due to financial difficulties, WLA ceased operations on November 26, 2000.[2]

2001: DWLA 105.9

[edit]

By 2001, the station, now simplyDWLA 105.9 FM, playedpop music. Duringthe 2001 elections, independent record producer Ed Formoso introduced “pop and politics” programming with political features for young adult voters.[3] Later that year, the station diversified its programming beyond pop[4] to includeLatino,techno,reggae,world music, and occasionallyOPM,rap,rock,hip-hop, andjazz.[5]

2003-07: Blazin' 105.9

[edit]

On October 20, 2003, the station relaunched asBlazin' 105.9.[6] It was operated by Empire Entertainment, owned by radio veteran Marcelle John Marcelino (DJ Htown),[7] andCavite businessman-politician Mayor Dino Chua, President of Cavite Broadcasting Network.[8]

Blazin' played various rap, hip-hop, and R&B, including underground hip hop, and produced the firstBlack Eyed Peas concert in the Philippines.[6]

In late 2006, Empire Entertainment subleased the station toRamon Jacinto'sRajah Broadcasting Network. It was inactive from January to July 2007, withWave 89.1 taking over the Pinoy hip hop scene in 2007 and creating the 1st Urban Music Awards in 2010.

2007-11: UR 105.9

[edit]
UR logo from 2007 to 2010

On July 15, 2007, 105.9 FM resumed broadcasting asRJ Underground Radio UR 105.9, airing amainstream rock format. Functioning as a child station ofRJ 100.3 FM, it mirrored the pre-1986DZRJ Rock of Manila and even LA 105.9, playing three songs in a row (modern rock, classic rock, and Pinoy rock), with exceptions for special programs and “Sunday Rock Jam.” Initially, it primarily used public address systems on weekdays, later introducing on-air talent. Veteran DJs from the original RJ Rock of Manila hosted "Sunday Rock Jam." Within months, RJ UR increased its transmission to 25,000 watts, though its signal remained limited in distant areas.[9]

Sundays on RJ UR 105.9 featured legendary DZRJ rock jocks Jamie Evora (“The Spirit”), Hoagy Pardo (“Cousin Hoagy”), Mike Llamas (“Stoney Burke”), and Alfred Gonzalez (“The Madman”), broadcasting from the United States. Also, legendary rock DJ Dante David (“Howlin' Dave”) returned to FM radio and the RJ group with his Sunday afternoon program, “RJ Pinoy Rock and Rhythm,” following a stint with the short-livedRock 990. David's program continued until his death in May 2008 due to health reasons.

After four years, UR management decided not to renew the lease on 105.9. On May 28, 2011, UR 105.9 relaunched and migrated to the internet as UR Faceradio,[10] though the station continued to air the online feed until the end of June. It was later discovered thatRajah Broadcasting Network had an issue with Bright Star Broadcasting Network Corporation over its unauthorized use of the network.[citation needed]

2011–14: Radio High

[edit]
Radio High logo from 2011 to 2014

On July 1, 2011, Francis Lumen's Hi-Definition Radio Inc. acquired the station's airtime lease, relocating studios to Silver City Mall inPasig.

On July 14, 2011, it began test broadcasts asRadio High 105.9, adopting asmooth jazz and varied format similar to the defunct923 Joey and106.7 Dream FM. Its programming included quarter-hour segments like “Global High” (world music), “High on the 80s” (80s music), “Lite Jazz High” (smooth jazz), and “Natural High” (New Age Music), alongside sponsored programs and “105.9 Hours of Christmas” (a 106-hour Christmas music marathon, later adopted byRJFM).[11]

Due to financial losses, Lumen subleased the station in February 2014, with the format airing until March 27, 2014.[11]

2014–18: Retro 105.9

[edit]
Retro 105.9 logo from 2017 to May 25, 2018

On March 1, 2014,DCG Radio-TV Network, led by Joselito Ojeda and Domingo C. Garcia, subleased the station's airtimer. Concurrently, a team of veteran DJs, headed by Jonathan “JJ Sparx” Jabson, developed a new format playing “songs listeners grew up with.” After teasers, the station relaunched asRetro 105.9 DCG FM on March 28, 2014, at 5:00 AM PHT. This format quickly became successful, boosting listenership and inspiring similar "retro" stations across the Philippines.[12]

In October 2014, Jabson resigned, leading to Cris Hermosisima (DJ Cris Cruise) being hired as a consultant and subsequent changes in the DJ lineup. Retro 105.9 also introduced new programs like “Discoteria” and “Retro In Love.” Willy "Hillbilly Willy" Inong took over as station manager on October 12, 2015, but left on June 4, 2017, due to “creative differences.”

For nearly two years, Retro 105.9 was Nielsen's #1 station in the Niche market. However, by 2017, the station reduced its terrestrial broadcast hours to 19 daily for transmitter maintenance, continuing online overnight. On November 20, 2017, the “DCG FM” tag was removed, and most DJs were dismissed, leaving the station largely automated outside of newscasts.

Retro 105.9 ceased broadcasting abruptly on May 25, 2018, at 6:00 PM. It was later disclosed that DCG Radio-TV Network failed to pay its debts and did not renew its sublease with Bright Star.

2018-19: Like FM

[edit]

On May 26, 2018, 105.9 FM returned to air asLike FM 105.9, featuring anAdult Top 40 and talk radio format. The station's airtime was taken over by a new investor group, including former personalities Jabson and Manny “Jimmy Jam” Pagsuyuin. Regular broadcasting began on July 28, 2018, at 6:00 AM.

In February 2019, after Jabson's departure, Like FM adopted the tagline “The Best of the '90s and Beyond” and started playing jazz and R&B during late nights, while largely maintaining its format.

Like FM 105.9 ceased operations on July 23, 2019, at midnight, after previously announcing a reformat.

2019: Lite FM

[edit]

On July 24, 2019, the station rebranded as Lite FM 105.9, adopting a smooth jazz format for the second time in its history. However, this branding was dropped by early December of the same year, and the station entered a period of transition.

2019–24: Neo Retro

[edit]
Neo Retro logo from 2019 to 2024.

On December 5, 2019, at 4:00 PM, the station began carrying the brandNeo Retro 1059 and adapted an adult hits format. Its official broadcast commenced on January 1, 2020. In May 2021, the station relocated its studio fromPasig to Southland Estates,Las Piñas. Neo Retro 1059 signed off permanently at midnight on November 4, 2024.

2024–present: True FM

[edit]

On November 4, 2024, at 4:00 AM, the station returned on air as105.9 True FM, broadcasting from theTV5 Media Center inMandaluyong. This move followed True FM's transition fromNation Broadcasting Corporation's (NBC)92.3 MHz, a result ofPhilippine Collective Media Corporation's airtime lease and content agreement with NBC for most of its radio assets.[13][14][15]

Programming

[edit]
Main article:List of programs broadcast by True FM/One PH

Notable presenters

[edit]

Current

[edit]

See also

[edit]

References

[edit]
  1. ^"Satchmi Stories: Jason Magbanua".Satchmi. September 30, 2017. RetrievedJuly 24, 2019.
  2. ^World Radio TV Handbook. Cardfont Publishers under license from Billboard Publications. 2006.ISBN 978-0-9535864-8-6.
  3. ^"FM station introduces 'pop and politics'".Philippine Daily Inquirer. March 26, 2001. p. A30. RetrievedNovember 3, 2024 – viaGoogle Books.
  4. ^Asilo, Rito (September 29, 2001)."AM/FM — An alternative to pop-driven-drivel".Philippine Daily Inquirer. p. D2. RetrievedNovember 3, 2024 – viaGoogle Books.
  5. ^Asilo, Rito (July 14, 2001)."AM/FM — Jim Brickman's love affair with the Philippines".Philippine Daily Inquirer. pp. E4, E7. RetrievedNovember 3, 2024 – viaGoogle Books.
  6. ^ab"Blazin' 105.9 brings Black Eyed Peas to Manila".The Philippine Star. RetrievedJuly 24, 2019.
  7. ^Technobaboy, Team (May 13, 2021)."Filipino-founded H-Audio Technologies expands to U.S. and Brazil amid pandemic".Technobaboy.com.
  8. ^"NOVELETA TOWN: Dino Reyes Chua".NOVELETA TOWN. RetrievedJuly 15, 2024.
  9. ^"Happy 2nd Birthday, RJ Underground Radio 105.9 FM".Ron Not The DJ. Archived fromthe original on July 24, 2019. RetrievedJuly 24, 2019.
  10. ^Radio station blazes a trail on Facebook|The Manila Bulletin Newspaper OnlineArchived May 1, 2011, at theWayback Machine
  11. ^ab"Renee Olstead romances Manila".The Philippine Star. RetrievedJuly 24, 2019.
  12. ^"Senate renews franchises of 4 broadcast firms".Philippine Daily Inquirer. RetrievedJuly 24, 2019.
  13. ^"From DZMM to Radyo5-DWFM: Prime Media scoops up radio assets of MVP Group".Bilyonaryo. October 27, 2024. RetrievedOctober 27, 2024.
  14. ^"NBC, PCMC in radio asset transfer talks". BusinessWorld. October 29, 2024. RetrievedOctober 29, 2024.
  15. ^"Lipat bahay: MVP moves Radyo5-True FM to another station as PCMC takes over 92.3 frequency".Bilyonaryo. October 28, 2024.

External links

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