 | |
| Product type | Television networks |
|---|---|
| Owner | Warner Bros. Discovery International |
| Country | United States |
| Introduced | 1 September 2006 |
| Markets |
|
| |
| Country | Germany |
|---|---|
| Broadcast area | Germany, Austria and Switzerland |
| Headquarters | Munich, Germany |
| Programming | |
| Picture format | 1080iHDTV (downscaled to576i for the SD feed) |
| Ownership | |
| Parent | Warner Bros. Discovery EMEA |
| Sister channels | Animal Planet Discovery Channel Eurosport 1 Eurosport 2 Eurosport 2 Xtra TLC |
| History | |
| Launched | 1 September 2006; 19 years ago (2006-09-01) |
| Replaced | XXP(2001–2006) |
| Links | |
| Website | dmax.de |
| Availability | |
| Terrestrial | |
| DVB-T2(Germany) | Various; region dependent (HD / encrypted) |
DMAX is a men's lifestyle channel operated byWarner Bros. Discovery EMEA, a division ofWarner Bros. Discovery International owned byWarner Bros. Discovery.
It broadcastsfree-to-air in Germany, Austria, Switzerland,United Kingdom, Ireland,Italy andSpain;Turkey has their own version of the channel too. It is also widely available throughout the rest of Europe. It is seen as the only free-to-air mainstream channel with a focus on non-fiction entertainment, unique in German media.
DMAX broadcasts from theAstra1H,1L, and3A satellites and is uplinked bySES Platform Services (laterMX1, now part ofSES Video).
DMAX is theDiscovery Communications creation from the originally German sourced and owned stationXXP. Discovery purchased XXP on 1 January 2006. DMAX was launched as afree-to-air channel from 1 September, targeted at men.
Its name was invented by Discovery Creative Director James Gilbey who asked design agencies to submit names in an innovative competition. RedBee based in London were the winning agency.
Its most recent rebrand was created by Artillery Design Ltd based in Brighton UK.
DMAX focuses on men's hobbies, and its range of programmes is aimed at men looking for more than the current offer of sports and news programmes. DMAX involves a mix of adventure and discovery, cars and technology, popular science, DIY and travel. DMAX does not includefootball orerotic programmes.
Patrick Hörl is managing director, while Katja Hofem-Best, who comes fromRTL II, is CEO.
DMAX is the successor to the television stationXXP, which was taken over by the US media group Discovery Inc. in January 2006 at 98%. The remaining two percent remained with the former main shareholdersdctp andSpiegel TV. On September 1, 2006,[1] XXP was merged into the new channel DMAX. In 2007, Spiegel TV GmbH and Alexander Kluge's DCTP development company for TV programs sold their remaining shares of 1% each to Discovery Content Verwaltungs GmbH, so that the American Discovery Channel has now completely taken over the broadcaster DMAX. The station name DMAX is the abbreviation of the original station name Discovery MAX.
Since 8 January 2008, an English language version of DMAX has been marketed on Sky Digital and Virgin Media pay-TV packages in the UK and Ireland. DMAX +1, DMAX +1.5 (since closed) and DMAX +2 (later replaced by TLC +2 in 2013) were created promptly, which broadcast the main program with a time delay. Since February 2010, the station can no longer be received via MonA TV. In contrast to the German version of DMAX, the English-language channel is aimed at a female target group until 2013 when it became more male skewed while continuing to use the same presentation from 2010. In 2019. The UK version rebranded and became a free-to-air channel and replacedTravel Channel on Freeview. And in 2020, Discovery's UK free-to-air channels including DMAX rebranded with new promo endboards while still using the idents and break bumpers from 2019.
DMAX has been broadcasting in a new design since February 29, 2012. A DMAX 3D logo can now be seen at the beginning and end of the trailers. Since May 1, 2012, DMAX HD has been broadcast on SES Astra's basic encrypted HD+ platform, but it was not broadcast in native HD until August 1, 2012. Since January 15, 2013, DMAX HD has also been broadcasting in Unitymedia's modernized networks.[2]
Since October 1, 2014, the station has had its own Austrian offshoot called DMAX Austria. A separate advertising window for Austria has been broadcast on this channel since October 25, 2014. Goldbach Media Austria acts as advertising marketer. Otherwise, the program does not differ from the German program, and programs specially produced for Austria are planned for the future.[3]
In Spain, it was launched on 12 January 2012 asDiscovery MAX, a specialty channel fully owned by Unidad Editorial and it renamed in September 2016 when Warner Bros. Discovery acquired the full ownership. With the success of the German speakingDMAX a separate channel was launched for the UK and Ireland markets on 22 November 2007. DMAX was launched in Italy on 12 December 2011, and now is the ninth most watched channel of the country. In the Asia-Pacific market,DMAX launched on 7 July 2014 replacingDiscovery Turbo (Asia). In the Turkey market, DMAX launched on 18 March 2018 replacingNTV Spor afterDoğuş Media Group's NTV Spor channel was acquired by Discovery, since February.
The channel also features manyDiscovery Communications programs, including:
and
| January | February | March | April | May | June | July | August | September | October | November | December | Annual average | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2006[5] | - | - | - | - | - | - | - | - | 0.4% | 0.4% | 0.4% | 0.5% | 0.4% |
| 2007[6] | 0.4% | 0.5% | 0.4% | 0.5% | 0.5% | 0.5% | 0.5% | 0.6% | 0.5% | 0.5% | 0.5% | 0.6% |  0.5% |
| 2008[7] | 0.5% | 0.5% | 0.6% | 0.6% | 0.6% | 0.6% | 0.7% | 0.6% | 0.5% | 0.5% | 0.6% | 0.6% | 0.6% |
| 2009[8] | 0.6% | 0.7% | 0.7% | 0.6% | 0.7% | 0.7% | 0.6% | 0.6% | 0.6% | 0.6% | 0.7% | 0.7% | 0.7% |
| 2010[9] | 0.6% | 0.6% | 0.6% | 0.7% | 0.7% | 0.6% | 0.7% | 0.7% | 0.7% | 0.7% | 0.7% | 0.6% | 0.7% |
| 2011[10] | 0.6% | 0.8% | 0.7% | 0.8% | 0.8% | 0.9% | 0.8% | 0.7% | 0.8% | 0.7% | 0.7% | 0.7% | 0.7% |
| 2012[11] | 0.6% | 0.7% | 0.7% | 0.7% | 0.8% | 0.6% | 0.8% | 0.7% | 0.8% | 0.8% | 0.7% | 0.9% | 0.7% |
| 2013[12] | 0.8% | 0.8% | 0.9% | 0.9% | 0.9% | 1.0% | 1.0% | 1.0% | 1.0% | 1.0% | 0.9% | 1.0% | 0.9% |
| 2014[13] | 1.0% | 0.9% | 0.9% | 1.1% | 1.0% | 1.0% | 1.0% | 1.0% | 1.0% | 1.0% | 0.9% | 1.0% | 1.0% |
| 2015[14] | 1.0% | 1.0% | 0.9% | 1.0% | 0.9% | 0.9% | 0.9% | 1.1% | 1.0% | 1.1% | 1.0% | 1.0% | 1.0% |
| 2016[15] | 1.0% | 1.2% | 1.2% | 1.1% | 1.1% | 0.9% | 1.0% | 1.0% | 1.0% | 0.9% | 1.0% | 1.1% | 1.0% |
| 2017[16] | 0.9% | 1.0% | 0.9% | 1.0% | 1.0% | 1.0% | 0.8% | 1.0% | 1.0% | 1.0% | 1.0% | 0.9% | 1.0% |
| 2018[17] | 1.0% | 1.0% | 1.1% | 1.1% |
 | |
| Country | Singapore |
|---|---|
| Broadcast area | Southeast Asia Australia |
| Headquarters | Singapore |
| Programming | |
| Language | English |
| Picture format | 1080iHDTV (downscaled to16:9480i/576i for theSDTV feed) |
| Ownership | |
| Owner | Warner Bros. Discovery Asia-Pacific |
| Sister channels | Discovery Channel Animal Planet TLC Discovery Science Eve Discovery Asia |
| History | |
| Launched | 7 July 2014 |
| Replaced | Discovery Turbo (2008-2014, SD feed; 2013-2015, HD feed) |
| Closed | 1 June 2025 (Malaysia) Astro Feed |
DMAX is aSoutheast Asianpay television channel centred on broadcastingdocumentaries,factual-entertainment,lifestyle andreality programming TV series for male audiences.
It is owned byDiscovery Asia-Pacific, a division ofWarner Bros. Discovery In South Asia, the channel is available under the Discovery Turbo name carrying the same content and schedule.
The channel was launched in 2004 asDiscovery Real Time and rebranded asDiscovery Turbo in 2008.[18] It was rebranded on 7 July 2014 as DMAX with the airing ofAmerican Digger at 6:00 AM (UTC+8).Some of its shows are also broadcast onDiscovery Channel in Motor Mania every Thursday nights.
 | |
| Country | Italy |
|---|---|
| Broadcast area | Italy San Marino Vatican City Switzerland |
| Programming | |
| Languages | Italian English |
| Picture format | 1080iHDTV |
| Ownership | |
| Owner | Warner Bros. Discovery EMEA |
| Sister channels | Nove Food Network Frisbee Giallo HGTV K2 Motor Trend Real Time Warner TV |
| History | |
| Launched | 10 November 2011 |
| Links | |
| Website | dmax.it |
| Availability | |
| Terrestrial | |
| Digital terrestrial television | Channel 52 (HD) |
| Streaming media | |
| Discovery+ | DMAX HD |
The Italian version of the channel began its broadcasting at 6:45 pm on 10 November 2011 with the showDestroyed in Seconds.[19][20] DMAX is available on channel 52 of digital television, on Sky Italia at channel 136 in HD and on Tivù Sat at channel 28 in HD.[21] It is the first factual-entertainment channel for a male audience in Italy.[22]
From 17 December 2012, it broadcasts onTivùsat at LCN 28 and moves to LCN 808 ofSky Italia. From 9 April 2014 it moved to LCN 136 ofSky Italia, with the official launch of the +1 version at LCN 137. From 7 November of the same year DMAX also broadcasts inHD on theSky Italia platform.
From 1 March 2019 DMAX HD and DMAX +1 become visible also onTivùsat at LCN 28 and 128, replacing the SD version. On 13 March 2019 definitively closes the SD version on the satellite, also disappearing fromSky Italia. From 9 April DMAX, together with the other free channels of the group, is also available in high definition streaming onDplay.
On 1 December 2020, DMAX +1 was shut down. It will cover allSix Nations matches until 2021.
On 26 March 2024, WWE's official commentators for the network, Michele Posa and Luca Franchini announce that for the first time in 30 yearsWrestlemania will be available on a free-to-pay channel in Italy in prime time on Saturday 13 and Sunday 14.[23]
| |
| Country | United Arab Emirates |
|---|---|
| Broadcast area | MENA |
| Programming | |
| Languages | English Arabic |
| Picture format | 1080i (HDTV) |
| History | |
| Launched | 1 August 2006 |
| Replaced | Discovery Channel |
| Closed | 1 January 2021 |
| Former names | MTV Discovery (2006-07) Discovery (2007-15) Discovery Movie Animation Xtra (2015-16) |
A former TV channel in theMiddle East andNorth Africa.beIN Media Group andDiscovery, Inc. announced in February 2016, that they would launch a version ofDMAX in theMENA market. The channel was launched on 1 August 2016 and broadcast onbeIN Network.[24]
 | |
| Country | Spain |
|---|---|
| Broadcast area | Spain,Andorra |
| Headquarters | Madrid |
| Programming | |
| Language | Spanish |
| Picture format | 1080iHDTV |
| Ownership | |
| Owner | Unidad Editorial (2011-2016) Warner Bros. Discovery EMEA (2016-present) |
| History | |
| Launched | 12 January 2012; 13 years ago as Discovery MAX 12 September 2016; 8 years ago as DMAX |
| Closed | 11 September 2016; 8 years ago as Discovery MAX |
| Links | |
| Website | dmax |
| Availability | |
| Terrestrial | |
| Digital terrestrial television | Check local frequencies |
The Spanish version is afree-to-air television channel. At the end of 2011, the launch of DMAX, a specialty irritation television channel on documentaries and factuals fully owned by Unidad Editorial, was announced. The new channel replaced Veo TV on digital terrestrial television.[25] DMAX began broadcasting on January 12, 2012.[26]
DMAX underwent its first transformation on September 12, 2016, when the channel added series and movies to its programming, and it required ownership and rights byDiscovery, Inc. and rebranding it from Discovery MAX to DMAX.[27] As of the same date, DMAX began to target the male audience due to the launch ofDKISS, a channel owned by Grupo Radio Blanca but fed with Discovery programming, however, DKISS is aimed at a female audience.[28]
In 2017, the channel began broadcasting sports after obtaining the rights to broadcast theAustralian Open,[29] later expanding its offer with the rights to broadcast theRoland–Garros Open.[30]
In2018 the channel obtained the rights to broadcast theWinter Olympics in conjunction withEurosport,[31] a situation that was repeated for the2022 edition,[32] In this way, DMAX took the place of broadcasting this sporting event in Spain, which had historically been broadcast byTVE.
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