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| Country | Germany |
|---|---|
| Broadcast area | Germany, Austria and Switzerland |
| Headquarters | Munich, Germany |
| Programming | |
| Picture format | 1080iHDTV (downscaled to576i for the SD feed) |
| Ownership | |
| Owner | Warner Bros. Discovery International |
| Parent | Warner Bros. Discovery EMEA |
| Sister channels | Animal Planet Discovery Channel Eurosport 1 Eurosport 2 Eurosport 2 Xtra TLC |
| History | |
| Launched | 1 September 2006; 19 years ago (2006-09-01) |
| Replaced | XXP(2001–2006) |
| Links | |
| Website | dmax.de |
| Availability | |
| Terrestrial | |
| DVB-T2(Germany) | Various; region dependent (HD / encrypted) |
DMAX is a Germanfree-to-air television channel run byWarner Bros. Discovery. It was the first DMAX channel and started in 2006.[1]
The channel airs reports, documentaries, real-life programs and lifestyle magazines. As the channel is licensed as a "full program" channel, DMAX is obliged to broadcast the two-minute news program DMAX News, Monday to Friday at around 11:10 p.m. and 12:10 a.m.
DMAX is the successor to the television stationXXP, which was taken over by the US media group Discovery Inc. in January 2006 at 98%. The remaining two percent remained with the former main shareholdersdctp andSpiegel TV. On September 1, 2006, XXP was merged into the new channel DMAX. In 2007, Spiegel TV GmbH and Alexander Kluge's DCTP development company for TV programs sold their remaining shares of 1% each to Discovery Content Verwaltungs GmbH, so that the American Discovery Channel has now completely taken over the broadcaster DMAX. The station name DMAX is the abbreviation of the original station name Discovery MAX.
Since 8 January 2008, an English language version of DMAX has been marketed on Sky Digital and Virgin Media pay-TV packages in the UK and Ireland. DMAX +1, DMAX +1.5 (since closed) and DMAX +2 (later replaced by TLC +2 in 2013) were created promptly, which broadcast the main program with a time delay. Since February 2010, the station can no longer be received via MonA TV. In contrast to the German version of DMAX, the English-language channel is aimed at a female target group until 2013 when it became more male skewed while continuing to use the same presentation from 2010. In 2019. The UK version rebranded and became a free-to-air channel and replacedTravel Channel on Freeview. And in 2020, Discovery's UK free-to-air channels including DMAX rebranded with new promo endboards while still using the idents and break bumpers from 2019.
DMAX has been broadcasting in a new design since February 29, 2012. A DMAX 3D logo can now be seen at the beginning and end of the trailers. Since May 1, 2012, DMAX HD has been broadcast on SES Astra's basic encrypted HD+ platform, but it was not broadcast in native HD until August 1, 2012. Since January 15, 2013, DMAX HD has also been broadcasting in Unitymedia's modernized networks.[2]
An Austrian feed of the channel, DMAX Austria, launched on October 1, 2014. Localised advertising for the feed started on October 25, 2014. Advertising sales are handled by Goldbach Media Austria. While there are not much difference between the main channel, programs specially produced for Austria are planned for the future.[3]
| Year[4] | Market share |
|---|---|
| 2006 | 0,5 % |
| 2007 | 0,5 % |
| 2008 | 0,6 % |
| 2009 | 0,7 % |
| 2010 | 0,7 % |
| 2011 | 0,7 % |
| 2012 | 0,7 % |
| 2013 | 0,8 % |
| 2014 | 0,9 % |
| 2015 | 1,0 % |
| 2016 | 1,0 % |
| 2017 | 1,0 % |
| 2018 | 1,0 % |
| 2019 | 1,0 % |
| 2020 | 1,1 % |
| 2021 | 1,1 % |
The channel also features manyDiscovery Communications programs, including:
and