 | |
| Headquarters | Waco, Texas, U.S. |
|---|---|
| Programming | |
| Picture format | 1080iHDTV (downscaled toletterboxed480i for theSDTV feed) |
| Ownership | |
| Owner | Warner Bros. Discovery Chip Gaines Joanna Gaines |
| Parent | Warner Bros. Discovery Networks Magnolia |
| Sister channels | |
| History | |
| Launched | September 30, 1999; 25 years ago (1999-09-30)[1](original launch; as DIY Network) January 5, 2022; 3 years ago (2022-01-05)[2][3](relaunch; as Magnolia Network) |
| Former names | DIY Network (1999–2022) |
| Links | |
| Website | www |
| Availability | |
| Streaming media | |
| Service(s) | DirecTV Stream,Hulu with Live TV,Philo,Sling TV,Vidgo,YouTube TV |
Magnolia Network is an Americanbasic cable network owned byWarner Bros. Discovery in partnership withChip andJoanna Gaines, the founders of lifestyle companyMagnolia. It broadcasts personality-based lifestyle programs related to topics such ashome construction,renovation, and cuisine.
The channel was first launched by theE. W. Scripps Company on September 30, 1999, asDIY Network, a spin-off ofHGTV focusing on instructional programming related to "do it yourself" (DIY) activities such ashome improvement. It later focused onreality series following personalities involved in home renovation and related businesses. In 2022, the channel relaunched as Magnolia Network, which is led by Chip and Joanna Gaines of HGTV’sFixer Upper. After the merger that formed Warner Bros. Discovery, Magnolia Network was overseen by the heads ofHBO andCinemax.
As of December 2023[update], Magnolia Network is available to 51 millionpay television households in the United States, down from its 2016 peak of 62 million households.[4]
DIY was the second network to be launched by theE. W. Scripps Company, following the success ofHGTV, with the network's first two years adapting HGTV's program library into programs for certain DIY niches as Scripps filmed new original content for the new network. The network offered a large amount of broadband content (originally project worksheets and instruction pages for printout by users, later video clips and more) to create demand for and help cable operators launch and justify theircable broadband services.
Scripps announced that DIY Network would launch inhigh definition on May 1, 2010, on "two prominent distributors", adding 200 new original programs by year's end.[5] One of the "prominent distributors" turned out to beDish Network, which launched DIY HD on May 12, 2010.[6]DirecTV added DIY HD on September 19, 2012.
In November 2018, Chip and Joanna Gaines of the former HGTV seriesFixer Upper announced onThe Tonight Show Starring Jimmy Fallon that they were in early talks to form a "lifestyle focused media network" withDiscovery Inc. via their personal company Magnolia.[7][8] The duo had left HGTV shortly after the acquisition ofScripps Networks Interactive by Discovery; after realizing thatFixer Upper had been one of the network's top programs, Discovery CEODavid Zaslav met the Gaineses at their home inWaco, Texas to discuss a joint venture.[9]
In April 2019, Discovery officially announced their new venture, and that its linear television component would launch some time in 2020, replacing DIY Network.[10] HGTV president Allison Page was named president of the venture, reporting directly to Zaslav.[9] Discovery announced on January 16, 2020, that the Magnolia Network would launch on October 4.[11] The launch was then delayed indefinitely on April 21, as theCOVID-19 pandemic impacted the ability to produce the network's launch programming.[12] Magnolia Network went on with a four-part preview special that month,Magnolia Presents: A Look Back & A Look Ahead, which premiered on DIY Network to a total of 2.5 million viewers.[13]
On August 4, 2020, it was announced that Magnolia Network would launch in 2021. It was also announced that a revival ofFixer Upper,Fixer Upper: Welcome Home, was also in production for Magnolia Network.[14][15] Due to the delay in production, a preview of Magnolia Network programming debuted as part of the January 4, 2021, launch of theDiscovery+ streaming service. A second preview special,A Look Back & A Look Ahead Vol. 2, premiered on Discovery+ on April 23 and DIY Network the next day. The Magnolia Network app and an early slate of programming on Discovery+, includingFixer Upper: Welcome Home, launched on July 15.[13]
On January 5, 2022, DIY Network officially relaunched as Magnolia Network.[16][17] Within days, one of its launch and spotlight series,Home Work, was removed from the network and Discovery+ due to allegations of substandard work, lengthy delays and egregious billing by the show's hosts, Andrew and Candis Meredith, on previous projects. The series was soon brought back to Magnolia Network after the investigation found no "ill or malicious" intents by the couple that ran the series.[18][19]
In April 2022, Discovery Inc. merged withWarnerMedia to formWarner Bros. Discovery. On April 7, 2022, it was reported that after the completion of the merger, Magnolia Network's leadership would report to Casey Bloys—HBO and HBO Max (nowMax) chief content officer—rather than Zaslav, nor head of U.S. Networks Kathleen Finch (who oversaw the former SNI channels as chief officer of lifestyle brands after the Discovery acquisition).[20][21][9] On August 4, 2022, it was reported that selected Magnolia Network programs would be added to HBO Max on September 30, 2022, with Discovery+ remaining the network's main streaming home.[22][23]
In the past, DIY Network's programming focused on:
Earlier shows included a variety of topics, including auto repair, jewelry design, plumbing, boating, knitting and quilting, and woodworking. DIY's renovation shows included programs that had a specific historical restoration focus, likeRestored, and some shows had specific geographic focuses, like shows outlining historical restorations in Virginia[24] and South Carolina,[25] for example.
The network also carriedThis Old House repeats until the mid-2010s, when the property moved to other outlets. As recently as late 2009, it aired some older HGTV archive programming, including theCarol Duvall Show.
As Magnolia Network, the channel carries a similar mixture of personality-based series relating to home design, construction, renovation, and landscaping, with new original programming, and programs carried over from DIY Network (includingBarnwood Builders,Building Off the Grid, and returning reruns ofThis Old House, among others). The network's scope was also expanded to include food-oriented series, such asFamily Dinner andMagnolia Table with Joanna Gaines, and other series such asExtraordinary Stories Behind Everyday Things.[26][16][17]
In 2024, the network expanded into reality competition programming with three series produced by the Gaines: theartistic roller skating competition seriesRoller Jam, talent competition seriesSecond Chance Stage, and game showHuman vs Hamster. All three series premiered exclusively on Max.[27][28]
ACanadian version of DIY Network launched on October 19, 2009 by CW Media (a consortium ofCanwest andGoldman Sachs), replacing theCanadian version of Fine Living.[29] As in the U.S., a preview of Magnolia Network programming was initially offered in Canada via Discovery+ upon its local launch in October 2021,[30] before DIY Network Canada relaunched as Magnolia Network on March 28, 2022.[31]
This version of the Magnolia Network, now owned byCorus Entertainment, was replaced with theRogers Sports & Media-operated channel on January 1, 2025.
