 | |||
Native name | 赛力斯汽车（湖北）有限公司 | ||
|---|---|---|---|
| Formerly | Dongfeng Sokon Automobile (DFSK) | ||
| Industry | Automotive | ||
| Founded | 27 June 2003; 21 years ago (2003-06-27) | ||
| Founders | Seres Group | ||
| Products | Automobiles,commercial vehicles,auto parts | ||
| Brands | DFSK Fengon (DFSK Glory) | ||
| Parent | Seres Group | ||
| Chinese name | |||
| Simplified Chinese | 赛力斯（湖北） | ||
| Traditional Chinese | 賽力斯（湖北） | ||
| |||
| Website | https://www.dfdongfeng.com.cn/ | ||
_logo.svg){kind=logo}
Seres Automobile (Hubei) Co., Ltd. (Chinese:赛力斯汽车（湖北）有限公司), previously named asDongfeng Sokon Automobile (Chinese:东风小康;pinyin:Dongfeng Xiaokang) and known internationally asDFSK Motor, was a joint venture betweenSeres Group (formerly Sokon Group) andDongfeng, formed on June 27, 2003.[1] It is now fully owned by Seres.
Seres Hubei producesmicrovans, flat-bed commercial trucks and passenger vehicles under theDFSK/Dongfeng Sokon brand and budget passenger vehicles under theFengon (DFSK Glory) brand.[2] Manufacturing takes place in four different facilities, two of which are located inHubeiShiyan and two inChongqing.[3]
At the beginning of 2000,Chongqing Yu'an Innovation Technology (Group), a manufacturer ofmotorcycles andautomotive components, andDongfeng Motor evaluated the possibility of manufacturingmicrovans intended for small Chinese businesses. Dongfeng had experience producing cars forPSA, but had not yet produced vehicles in the light commercial segment, and approved the project.
In 2003 thejoint ventureDongfeng Yu'an Automobile, headquartered inChongqing, was formed and work began on the construction of a new factory. Yu'an Group provided the design for the microvans, and acquired licensing for the production ofchassis,engines, and components for microvans fromSuzuki. Dongfeng was responsible for the engineering and testing of the vehicles. In 2005, they debuted their first small van, called the C-Series. It was offered in multiple configurations (paneled, passenger minibus and pick-up) with Suzuki engines andrear-wheel drive. At its debut, the Yu'an Group changed its name toChongquin Sokon Industry Group (abbreviated toSokon in English orSokon in Chinese) and the joint venture consequently became Dongfeng Sokon Automobile (abbreviated to DFSK).
In the Chinese market the vehicles are sold as Dongfeng Sokon while in the export markets the name DFSK is used. In both cases, the brand on the grille is Dongfeng's “Dual Wings”.
Subsequently, DFSK presents numerous other models of minivans and starts exporting them also inEurope; in theUK they will be distributed by subsidiary Sokon Automobile while inItaly byGiotti Victoria.[4]
In September 2003, Chongqing Ruichi Automobiles (瑞驰新能源公司), a fully-funded subsidiary of Chongqing Sokon Group was established. As an enterprise for the manufacturing, sales and services for the pure electric commercial vehicles, Ruichi is one of the earliest enterprises in China with qualifications for the production of pure electric commercial vehicles.[5] Chongqing Ruichi Automobiles is now a fully-funded subsidiary ofSeres, with products being rebadged electrified versions of DFSK's microvans and trucks.[6]
In 2013, DFSK decided to enter the lucrativeSUV market by starting the design of a seven-seater mid-size vehicle using Dongfeng technologies; this vehicle was designed so that it could have an aggressive price classifying itself as a low-cost family car and had to be sold both in China and abroad. The project debuted in 2016 calledDongfeng Fengguang 580, a five and seven-seater front-wheel or four-wheel drive SUV withMitsubishi engines. The brand name Fengguang (translated into Fengon in English) is used to distinguish them from the production of minivans called Sokon. On foreign markets, this vehicle will be renamed DFSK Glory (easier to pronounce) using the Dongfeng Dual Wings emblem on the grille, interior and rear.[citation needed]
In the same years, the production of the minivan range was started in Indonesia and Thailand and exports also to South America and Eastern Europe.
DFSK began to assemble and market products in Indonesia in 2015.[7] Plans at the time of launch included an expected production of 50,000 units/year.[7]
In 2017, joint venture of DFSK andRegal Automobile began assembly inPakistan. Plant inLahore producing SUVGlory 580 variants, C-37 Van,Humsafar MPV, K01 Pickup truck etc.
Total sales in 2017 reached 402,000 vehicles and in November 2018 Chongqing Sokon Group attempted to acquire the remaining 50% of the DFSK joint venture from Dongfeng for 621 million euros, becoming 100% owner. The deal was abandoned in July 2019[8]
In September 2019, Sokon acquired the remaining 50% of the DFSK joint venture from Dongfeng. Seres continued to produce vehicles using the Dongfeng logo and under the DFSK brand while phasing out the Dongfeng logo on the Fengguang brand after it was renamed to Fengon.[9]
In April 2020, Chongqing Sokon Industrial Group purchased 50% of DFSK's equity from Dongfeng Motor Group, making DFSK a wholly-owned subsidiary of Sokon Group.[10] As of 2021, DFSK has a total of 4 production bases in China, two of which are located in Shiyan, Hubei and two in Chongqing.[11]
In October 2023, Dongfeng Sokon Automobile was renamed to Seres Automobile (Hubei).[12]
Fengon (orDFSK Glory for foreign markets) formerly known asDongfeng Fengguang (Chinese:东风风光), is the sub-brand of Seres that produces passenger vehicles. Established in 2008, Fengon brand targets at affordable compact MPVs and SUVs. It used to be a joint-venture brand withDongfeng Group but was fully acquired by Seres Group in 2022. The Fengon brand began to replace the former Dongfeng logo and replaced it with its own Fengon logo in models after the acquisition.
Source:[13]
Car
SUV
MPV/Minivan
.jpg)
SUV
MPV/Minivan
TheDFSK (Dongfeng Sokon,Chinese:东风小康) is a brand of Seres that produces light commercial vehicles. Currently available products include:
_C37%2c_front_8.8.18.jpg)
_K07S%2c_front_8.8.18.jpg)
_K07%2c_front_8.3.18.jpg)
_K09%2c_front_8.10.18.jpg)
_V07S%2c_front_8.6.18.jpg)
.jpg)
.jpg)
.jpg)
_V21%2c_front_8.7.18.jpg)
Landian (Chinese:蓝电) is a brand of Seres for budget electric vehicles which was established in March 2023. The word Landian literally meansblue electricity in Chinese.[14]
{{cite web}}:|last= has generic name (help)| Dongfeng Motor Group (66.86%) |
|  | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Joint ventures |
| ||||||||||||||
| Current Dongfeng vehicles |
| ||||||||||||||
| Concept Mengshi vehicles | |||||||||||||||
| Current Venucia vehicles | |||||||||||||||
| Current Voyah vehicles | |||||||||||||||
| Current Seres vehicles | |||||||||||||||
| Discontinued models | |||||||||||||||
| Concept Voyah models | |||||||||||||||
| |||||||||||||||
| By country |
| ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Data | |||||||||||||
| History | |||||||||||||
| Manufacturers | |||||||||||||
| Organisations | |||||||||||||
| Related topics | |||||||||||||
