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| Country | India |
|---|---|
| Broadcast area | India |
| Network | DD (Doordarshan) |
| Headquarters | Mumbai,Maharashtra,India |
| Programming | |
| Language | Marathi |
| Picture format | 576i (4:3) (SDTV) |
| Ownership | |
| Owner | Prasar Bharati |
| Sister channels | DD National DD News |
| History | |
| Launched | 15 August 1994[1] |
| Former names | RLSS Marathi (DD 10) (1994 – 2000)[1] |
| Links | |
| Website | https://www.doordarshan.gov.in/ddsahyadri |
DD Sahyadri is a Marathi TV channel. It is a regional channel dedicated toMaharashtra. It showsMarathi serials, news, films infotainment and educational programs about agriculture, healthcare, and other subjects. It is part ofDoordarshan network. It is aFree-to-air channel.[2][3]
The name 'Sahyadri' in 'DD Sahyadri' comes from the agroup of hills in theWestern Ghats. This is similar to how other regional DD channels are named.
2 October 1972 (Gandhi Jayanti):Doordarshan Kendra Mumbai started broadcasting two hours a day onDD National in black-and-white. The transmission was broadcast using a small transmitter that served few TV households.[4] The station broadcast on channel 4 from 6 to 10pm every evening, with additional schools programming on Mondays, Wednesdays and Fridays.[5] A second station inPoona on channel 5 was added in 1973.[5] Regional service started on 9 August 1986.[1]
15 August 1994 (Independence Day): DD Sahyadri was launched as separate channel as RLSS Marathi (DD 10) throughout India.[1]
2 June 1999: A new studio for DD Sahyadri was inaugurated.[1]
1 January 2000: DD 10 broadcast time increased to seventeen hours a day.[1]
5 April 2000: DD 10 was renamed DD Sahyadri.[1]
DD Sahyadri broadcasts serials, informative programmes, public debates, and film-based programmes. Old and new Marathi films shown on this channel. DD Sahyadri offers about six to eight event properties a year with the big ones being the annual DD Awards, Hirkhani Awards (felicitating women achievers) and the Navaratan Awards. DD Sahyadri is supported by Doordarshan studios inMumbai,Pune andNagpur. It makes an annual live telecast ofDahihandi Mahotsav fromThane.
DD Sahyadri's Mission is 'To inform, Educate and Entertain Marathi knowing people in their language, idiom & Culture' and 'To showcase the Real Maharashtra Culture, its values, traditions, modernization, diversity and its unity through programmes of high quality in the highest tradition of Public Service Broadcasting with true Indian National Spirit'.
The channel competes with private channels such asZee Marathi,Colors Marathi,Star Pravah,Sony Marathi andZee Yuva andFTA channels such asFakt Marathi. In theTAM Report for the week ending on 5 March 2011, DD Sahyadri was ranked the most watchedMarathi-language channel with 32.4% reach. Sahyadri is also considered the best regional TV channel, compared to other regional Doordarshan TV channels. In week 47 of 2020,7 chya Batmya comes in Top 5 Marathi TV shows. Also, in lockdown of 2020,7 chya Batmya always top the TRP charts.
| DD Sahyadri Modes | Timings |
|---|---|
| Terrestrial | 6 am to 9 am (except Sunday) 3 pm to 8 pm (At other times DD National is shown in Mumbai) |
| Satellite | 24 hours a day |
| Type of Programme | Number of Hours | Percentage |
|---|---|---|
| New Programmes | 367 | 51.1% |
| Repeat Programmes | 353 | 48.9% |
| Total Transmission | 720 | 100.0% |
| Type of Programme | Percentage |
|---|---|
| 1. In-House Programme Productions | 80.5% |
| (i) News & Current Affairs | 14.5% |
| (ii) Marathi Film & Film Based | 13.6% |
| (iii) In-House Programmes | 52.2% |
| 2. Sponsored Programmes | 8.1% |
| 3. Others (Fillers/Promos/Balchitrawani/Announcements) | 11.4% |
| Total | 100% |
| Number | Type | Percentage |
|---|---|---|
| (i) | Sports | 0.73% |
| (ii) | Public Service | 13.24% |
| (iii) | Entertainment | 44.30% |
| (iv) | Educational | 10.98% |
| (v) | News, Current Affairs, Parliament/Assembly | 14.45% |
| (vi) | Health | 1.76% |
| (vii) | Children | 3.08% |
| (viii) | Other (Slides/Titles/Promos) | 11.46% |
| Total | 100% |
| No. | Start | End |
|---|---|---|
| 1 | 8:30 am | 9:00 am |
| 2 | 11:00 am | 11:30 am |
| 3 | 1:00 pm | 1:30 pm |
| 4 | 4:30 pm | 5:00 pm |
| 5 | 7:00 pm | 7:30 pm |
| 6 | 9:30 pm | 10:00 pm |
| No. | Time | |
|---|---|---|
| 1 | 08:30 am | |
| 2 | 11:30 am | |
| 3 | 02:30 pm | |
| 4 | 05:00 pm | except Sat-Sun |
| 5 | 07:00 pm | |
| 6 | 09:30 pm |
| Week | Year | BARC Viewership | |
|---|---|---|---|
| TRP | Rank | ||
| Week 47 | 2015 | 1.3 | 5 |
| Week 12 | 2020 | 2.0 | 2 |
| Week 14 | 2020 | 2.1 | 1 |
| Week 15 | 2020 | 1.9 | 1 |
| Week 16 | 2020 | 1.7 | 1 |
| Week 17 | 2020 | 1.7 | 1 |
| Week 18 | 2020 | 1.3 | 1 |
| Week 19 | 2020 | 1.1 | 1 |
| Week 20 | 2020 | 1.2 | 1 |
| Week 21 | 2020 | 0.7 | 5 |
| Week 25 | 2020 | 1.1 | 1 |
| Week 26 | 2020 | 1.4 | 1 |
| Week 27 | 2020 | 1.4 | 2 |
DD Sahyadri is broadcast from eight high power transmitters inMaharashtra located in:[6]
