Design and Art Direction (D&AD), formerly known asBritish Design and Art Direction, is a British educational organisation that was created in 1962 to promote excellence indesign andadvertising. Its main offices are inSpitalfields inLondon. It is most famous for its annual awards, theD&AD Pencils. The highest award given by D&AD, the Black Pencil, is not necessarily awarded every year.

D&AD was founded in 1962 by a group of London-based designers and art directors includingDavid Bailey,Terence Donovan,Alan Fletcher, andColin Forbes (who designed the original D&AD logo). A panel of 25 judged the 2500 entries to the first awards in 1963. They awarded one Black Pencil (to Geoffrey Jones Films) and 16 Yellow Pencils. Early winners received an ebony pencil box designed byMarcello Minale, one of the founding partners of Minale Tattersfield, which contained a pencil with silver lettering. In 1966 it was replaced by a more durable award. Its education programmes in their infancy, D&AD launched graphic workshops in association with theRoyal College of Art in the mid-1960s. They ran until the mid-1970s. Designer Michael Wolff became the first elected president of D&AD in 1970. Six years later, then-presidentAlan Parker gave the first D&AD President’s Award for outstanding contribution to creativity to Colin Millward ofCollett Dickenson Pearce.

D&AD education programmes continued to grow in 1978 whenDave Trott set up the D&AD Advertising Workshops. In 1979, initiated by Sir John Hegarty ofBartle Bogle Hegarty, the Student Awards were launched.^[1] Bridging the gap between college and work, the awards present students with real world briefs to tackle. The awards had already started to recognise a wider range of categories through the 1960s and 1970s and photography, retail design (now environmental design), music videos, and product design became part of the awards in the 1980s. The awards also opened up to international entries for the first time in 1988. Controversy surrounded a decision to hold separate advertising and design awards in 1986 and 1987; the separation, made for practical reasons based on the chosen venue, was seen by members as a split between industries.^{[citation needed]} Afterward, the ceremony did come back under one roof, where it has remained.

D&AD moved to Graphite Square, in Vauxhall in the 1990s. The first Student Expo (now New Blood) and the University Network, the D&AD membership programme for university and college courses, launched in 1993. The first session of "Xchange" took place in 1996. It was described as a ‘summer school’ for college lecturers and creative practitioners updated participants on the latest industry trends. D&AD launched its website in 1996 and introduced its first digital categories to the awards in 1997. D&AD celebrated its 40th birthday in 2002 withRewind, a retrospective exhibition and book of some of the most iconic work since the 1960s at theVictoria & Albert Museum.

A new benchmark was set at the turn of the century when a double Black Pencil was awarded to the AMV.BBDO ‘Surfer’ forGuinness for its visuals.^[2] This was matched five years later by ‘Grrr’,Wieden + Kennedy London's work forHonda UK. In 2006 another milestone was set asleoburnett.com won the first digital Black Pencil. Developments in the industry meant that two new categories were added in 2008, broadcast innovations and mobile marketing. That year,Apple Inc. won a Black Pencil for theiMac and the first-generationiPhone.^[3]

Design Workshops were relaunched in 2006 and D&AD North, its first regional network, in Manchester the same year. The Student Awards have become an increasingly international event. Entries in 2007 came from colleges in more than 40 countries. Italian design groupFabrica designed The annual outside the UK for the first time in 2007 and the showreel moved online that same year.

In 2012, D&AD moved to a location onHanbury Street.^{[citation needed]} It celebrated its 50th anniversary in 2012 by honouring the most successful award-winners in its history with a special editionTaschen D&AD Annual featuring 50 different covers.^[4]

In 2017, D&AD moved to a new office and event space on Cheshire Street, London.^[5]

In October 2024, D&AD appointed its first US-based President, Kwame Taylor-Hayford.^[6]

The following are the D&AD Pencil award levels:^[7]

• D&AD Wood Pencil: For best in advertising and design from the year
• D&AD Graphite Pencil: Awarded to stand-out work, well executed with an original idea at its core
• D&AD Yellow Pencil: Awarded only to the most outstanding work that achieves true creative excellence
• D&AD Black Pencil: For work that is ground-breaking in its field; not always awarded
• D&AD White Pencil: For exceptional and game-changing projects that have resulted in significant impact

Each year the D&AD elects a president from the creative community. They are always D&AD Award winners.

• History of advertising in Britain

• Rewind: 40 years of Design and Advertising by Jeremy Myerson and Graham Vickers; Publisher:Phaidon Press;ISBN 0-7148-4271-0.
• The Copy Book, 1995 / 2011, Publisher: Taschen,ISBN 978-3-8365-6852-4
• D&AD 50 by D&AD; Publisher:Taschen;ISBN 9783836539364.

• D&AD website
• D&AD Student Awards website

• Organizations established in 1962
• 1962 establishments in England
• Organisations based in the London Borough of Tower Hamlets
• Educational charities based in the United Kingdom
• Design awards

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