 | |
| Industry | Hospitality |
|---|---|
| Founded | 1969 |
| Defunct | 1990 |
| Headquarters | Banbury,UK |
Area served | Europe |
| Parent | Bass-Charrington |
Crest Hotels Limited was aBass-Charrington subsidiary operating the hotel interests of the brewery company in theUnited Kingdom. Crest's headquarters were in the formerHunt Edmunds brewery premises inBanbury,Oxfordshire.
In 1969 Bass transferred all its hotels, which had previously traded under theBass, Mitchells and Butler's andCharrington's brands, into the Crest Hotels portfolio.[1]
Bass bought the European hotel interests of theEsso Petroleum Company in 1972.[2] These were modern, purpose-built hotels located in the United Kingdom, theNetherlands,Belgium,Italy,Germany andAustria. The deal involved 18Esso Motor Hotels, of which ten in the United Kingdom, three were in the Netherlands, two in Belgium and three in Italy.[3] There were also nine German hotels and one Austrian hotel which were leased from Esso. The hotels in UK were absorbed by Crest and the European hotels were supervised by a senior management team based in Germany. In 1976 Crest rebranded their hotels in EuroCrest and decided to expand in Germany.[4]
In 1990, the group was bought byTrusthouse Forte and rebranded as Forte Crest before later being absorbed into the Posthouse chain.[5]
Hotel chains in the United Kingdom | |
|---|---|
| Budget | |
| Mid-market | |
| Upscale / full service |
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| Defunct | |
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