 A bowl of Kellogg's corn flakes, with milk | |
| Place of origin | United States |
|---|---|
| Region or state | Battle Creek Sanitarium inMichigan |
| Created by | John Harvey Kellogg W. K. Kellogg |
| Invented | 1894 |
| Main ingredients | Milledcorn,sugar,malt flavoring |
| Variations | Multiple |
| 100 kcal (420 kJ) | |
Corn flakes, orcornflakes, are abreakfast cereal made from toasting flakes ofcorn (maize). Originally invented as abreakfast food to counterindigestion,[1] it has become a popular food item in theAmerican diet and in theUnited Kingdom where over 6 million households consume them.[2][3]
The cereal, originally made with wheat, was created byWill Kellogg in 1894 for patients at theBattle Creek Sanitarium where he worked with his brotherJohn Kellogg who was the superintendent. The breakfast cereal proved popular among the patients and Kellogg subsequently started what became theKellogg Company to produce corn flakes for the wider public. Apatent for the process was granted in 1896, after a legal battle between the two brothers.
With corn flakes becoming popular in the wider community, a previous patient at the sanitarium,C. W. Post, started to make rival products. Kellogg continued to experiment with various ingredients and different grains. In 1928, he started to manufactureRice Krispies, another successful breakfast cereal.
There are many generic brands of corn flakes produced by various manufacturers. As well as being used as a breakfast cereal, the crushed flakes can be a substitute for bread crumbs in recipes and can be incorporated into many cooked dishes.
Corn flakes are a packaged cereal product formed from small toasted flakes of corn, usually served cold with milk and sometimes sugar. Since their original production, the plain flakes have been flavored with salt, sugar, and malt, and many successive products with additional ingredients have been manufactured such assugar frosted flakes andhoney & nut corn flakes.[4]
The development of the flaked cereal in 1894 has been variously described by John Kellogg, his wifeElla Eaton Kellogg, his younger brother Will, and other family members. There is considerable disagreement over who was involved in the discovery, and the role that they played. According to some accounts, Ella suggested rolling out the dough into thin sheets, and John developed a set of rollers for the purpose. According to others, Johnhad the idea in a dream, and used equipment in his wife's kitchen to do the rolling. It is generally agreed that upon being called out one night, John Kellogg left a batch of wheat-berry dough behind. Rather than throwing it out the next morning, he sent it through the rollers and was surprised to obtain delicate flakes, which could then be baked. Will Kellogg was tasked with figuring out what had happened and recreating the process reliably. Ella and Will were often at odds, and their versions of the story tend to minimize or deny each other's involvement, while emphasizing their own.[5]Tempering, the process the Kelloggs had discovered, was to become a fundamental technique of the flaked cereal industry.[6][7]
A patent for "Flaked Cereals and Process of Preparing Same" was filed on May 31, 1895, and issued on April 14, 1896, to John Harvey Kellogg as Patent No. 558,393. Significantly, the patent applied to a variety of types of grains, not just to wheat. John Harvey Kellogg was the only person named on the patent.[8] Will later insisted that he, not Ella, had worked with John, and repeatedly asserted that he should have received more credit than he was given for the discovery of the flaked cereal.[5][9]
The flakes of grain, which the Kellogg brothers calledGranose, were a very popular food among the patients. The brothers then experimented with other flakes from other grains. In 1906, Will Keith Kellogg, who served as the business manager of the sanitarium, decided to try to mass-market the new food. At his new company,Battle Creek Toasted Corn Flake Company, he added sugar to the flakes to make them more palatable to a mass audience, but this caused a rift between his brother and him.[10] In 1907, his company ran an ad campaign which offered a free box of cereal to any woman who winked at her grocer.[11] To increase sales, in 1909 he added a special offer, theFunny Jungleland Moving Pictures Booklet, which was made available to anyone who bought two boxes of the cereal. This same premium was offered for 22 years. At the same time, Kellogg also began experimenting with new grain cereals to expand its product line.Rice Krispies, his next great hit, first went on sale in 1928.[12]
There have been many mascots of Kellogg's Cornflakes. The most popular one is a green rooster named Cornelius "Corny" Rooster, which has been the mascot since his debut. In early commercials, he would speak the catchphrase "Wake up, up, up to Kellogg's Cornflakes!"Dallas McKennon andAndy Devine voiced him. Later, he stopped talking and simply crowed.[citation needed] The concept of using a stylizedrooster originated from a suggestion by family friendNansi Richards, a harpist from Wales, based on the similarity betweenceiliog, the Welsh word for "rooster", and Kellogg's (unrelated)[13] surname.[14][15]
There is a disputed claim that corn flakes were intended to suppresssexual desire.[16][17][failed verification] Kellogg did promote a "simple, pure and unstimulating diet" for that reason, but the marketing and patent on corn flakes made no mention of it.[18]
There are a wide variety of different recipes for dishes involving corn flakes and crushed corn flakes can even be a substitute forbread crumbs.
Honey joys are a popularparty snack in Australia. They are made by mixing corn flakes withhoney,butter andsugar and baking in patty cases ormuffin cups.[19] A variant popular in the UK ischocolate corn flake cakes, orchocolate nests, made with corn flakes,dark chocolate,golden syrup and butter. Typically made atEaster for or by children, and topped withMini Eggs.[20] In New Zealand, corn flakes are a core ingredient inAfghan biscuits, a chocolatebiscuit made with corn flakes and topped with chocolateicing.[21] InMormon culture, corn flakes are a primary ingredient infuneral potatoes, a type of potato casserole common at family dinners and community parties.[22][23]
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Kellogg is an occupational name, not for a manufacturer of cornflakes, but for a pork butcher, literally a 'kill hog'.
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