| Company type | Privately held company |
|---|---|
| Industry | Sports marketing andEvent management |
| Founded | 2007 |
| Headquarters | Mira Mesa, San Diego, California |
Key people | Josh Furlow (CEO)[1][2] |
| Products | Rock 'n' Roll Marathon Series,Competitor magazine |
| Owner | Advance Publications |
| Parent | Ironman Group |
| Website | www.competitorgroup.com |
Competitor Group, Inc. (CGI) is a privately held, for-profit,sports marketing andmanagement company based inMira Mesa, San Diego, California. The company owns and operates over 40 large scale running, cycling, andtriathlon events; of which includes theRock 'n' Roll Running Series.[3][4]
Competitor Group was formed by Falconhead Capital at the end of 2007 when the firm acquired Elite Racing, an operator of running events in the United States, as well as La Jolla Holding Group, LLC (Triathlete magazine) and Competitor Publishing.[5][6][7] In 2008, Falconhead Capital acquired Inside Communications, Inc., owners ofVeloNews,Inside Triathlon, adding them to the CGI business portfolio.[8]
With the acquisition of Elite Racing, CGI rapidly expanded its event production with the Rock 'n' Roll Marathon Series. In addition to the races already produced under Elite Racing, CGI has purchased under-performingmarathon and half-marathon races as well as starting new races around the United States, sometimes receiving largetax breaks in the process.[9][10]
In January 2014, Competitor Group announced that it would cease publication ofInside Triathlon. Originally calledTriathlon Today, the magazine was first owned by Inside Communication in 1993, a competitor to La Jolla Holding Group'sTriathlete magazine. With both magazine now under one ownership the emphasis of CGI was placed onTriathlete.[11] Later, in July 2014, CGI announced their desire to focus on the running portion of their product portfolio. As a result, they were exploring opportunities to sell theirVelo, VeloPress and TriRock brands, but planned to retainTriathlete magazine.[12]
CGI was bought by aprivate equity firm,Calera Capital in 2012[13] and then sold to the Chinese conglomerateWanda Group in 2017; which owned theWorld Triathlon Corporation (WTC), operators of the Ironman Triathlon brand.[14] With the acquisition, CGI was placed under the sphere of WTC's Ironman Group.[15] In October 2017, WTC subsequently sold CGI publicationsTriathlete,VeloNews andWomen's Running to thePocket Outdoor Media division of Pocket Ventures (a company later renamed toOutside), which ownedSpaceNews.[16] At that same time itsCompetitor magazine ceased publication due to its failing viability.[17] In early 2020, Wanda Group sold CGI, as part of its ownership of WTC, to the privately heldAdvance Publications.[18]