 Logo used since 2024 | |
| Country | India |
|---|---|
| Broadcast area | Worldwide exceptBangladesh |
| Headquarters | Mumbai,Maharashtra, India |
| Programming | |
| Language | Hindi |
| Picture format | 1080iHDTV (downscaled to16:9576i/480i for theSDTV feed) |
| Ownership | |
| Owner | JioStar |
| Sister channels | JioStar Channels |
| History | |
| Launched | 21 July 2008; 17 years ago (2008-07-21) |
| Links | |
| Website | colorstv.com[1] |
| Availability | |
| Terrestrial | |
| Disney+ Hotstar | Indonesia,Malaysia,Thailand,Vietnam,Canada,United Kingdom andSingapore |
| Streaming media | |
| JioHotstar | India |
| YouTube | India |
Colors TV is an Indian general entertainmentpay television channel owned byJioStar, a joint venture betweenViacom18 andDisney India. Its programming consists offamily dramas,comedies, fantasy shows, youth-orientedreality shows, shows on crime, andtelevision films.[1]
It was launched on 21 July 2008 byViacom18 under CEO Rajesh Kamat.[2] In April 2011, Raj Nayak was appointed CEO, replacing Rajesh Kamat, who left to join CA Media.[3]
Over the years, series likeNa Aana Is Des Laado,Sasural Simar Ka,Balika Vadhu, andUttaran helped the channel surpass the decade-old market-leaderStarPlus in weekly Gross Rating Points (GRPs).[4][5]
On 21 January 2010, Colors became available onDish Network in theUnited States,Canada, andMexico, where it is called Aapka Colors (Your Colors) that gives English subtitles on every show and to avoid confusion with now-defunct Colors TV.[6][7]Amitabh Bachchan served as brand ambassador for theUK and USA launches.[8]
Colors launched in theUnited Kingdom andIreland onSky on 25 January 2010.[9][10] On 9 December 2009,INX Media confirmed that Colors had bought9XM's Sky EPG slot on channel 829 and on 5 January 2010, Colors secured a deal to join the ViewAsia subscription package.[11][12] Initially the channel was availablefree-to-air and then subsequently was added to the ViewAsia package on 19 April 2010.[13] Colors was added toVirgin Media on 1 April 2011, as a part of the Asian Mela pack.[14] On 2 September 2013, Colors left the ViewAsia package and became free-to-air on satellite again, as well as moving to Virgin's basic package.[15] On 18 August 2017, this decision was later reversed, and Colors left Freeview and became a pay channel again.[16][17][18][19]
Golden Petal Awards is an award function to honour personalities and reward them for contributing to Colors TV. It was also broadcast on the channel itself.[20][21]
Programs ofPakistan channels have been aired, such asHumsafar.[22] Rishtey rebroadcasts series from many other channels as well.[23] The channel also creates original productions. Produced byBBC Media Action,Navrangi Re! is the channel's first original programming.[24]
In 2016,Viacom18 nowJioStar, a Joint Venture betweenViacom18 &Disney India launched aNickelodeon programming block named "Nick Hour India" on Colors Rishtey India.[25]
On 1 March 2019, the channel was rebranded as Colors Rishtey.[26]
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