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Color is an important aspect to the aesthetic ofclothing. The color of clothing has a significant impact on one's appearance and can influence other people's perception of the wearer. This is especially present when concerning perceived socio-economic standing.[1][2][3][4][5]
Color is avisual characteristic that is further defined by terms such asred,orange,yellow,green,blue, andpurple. Often, it is the color of an object that attracts the most attention.[6] Similarly, the color of clothing is one of the primary properties noticed when aconsumer makes the decision to buy clothing. Colors are distinctive and distinguishable. Due to this feature, clothing is frequently referred to by its color: a piece of clothing, for instance, might be designated as a "blue shirt."[7]
Self-decoration is a prevalent and fundamental characteristic of humans and the societal groups that we fit into. Decorative values of clothing are regarded as "primary if not the most primary."[according to whom?][8] Color, then, is an essential decorative element for meeting the necessary criterion of self-decoration.
Colors create aesthetic comfort when combined with fabric construction, the finish of the clothing material, garment fitting, style, and fashion compatibility. These features all collectively contribute to satisfying visual perception.[1][4][5]
Historically, different societies have set their own restrictions and normalities for clothing. For example, during theTudor period, wearingcrimson was forbidden for ranks below the"Knights of the Garter."[9] During theRenaissance era, clothing color became more significant when specific colors were reserved for the upper class and royalty. In medieval Europe, sumptuary laws were created that restricted the wearing of expensive colors—such as purple which was obtained from seashells of the Mediterranean—to the nobility.[10]
Colors of clothing have specific associations with certain types of clothing styles and symbolize cultural beliefs. Blue, for example, is closely associated withdenim.[11]
Colors have social, cultural, and political significance. Clothing colors also discriminates. In the past, some societies and cultures have adopted unconventional fashion trends.Pink andblue, for example, are associated with gender stereotypes in a similar way to jeans and skirts. These gender stereotypes connect skirts and pink with women, where jeans and blue are connected to men.[13] Clothing color stereotypes can also be seen across cultures. In Hinduism, for example, widows are required to wear white, and in contrast to this Brides in western cultures wear white wedding gowns. In Christianity, the color black is associated with mourning.[14][15]
Clothing color represents the identity of political parties, sports teams, and various professions. TheBharatiya Janata Party uses the saffroncolor in their promotional activities.[16]Cricket whites is a type of white clothing worn bycricket players.White coats are (sometimes stereotypically)smocks worn by professionals in themedical field or by those involved inlaboratory work. There are various terms denoting groups of working individuals based on the colors of theircollars worn at work. (See:Designation of workers by collar color)
A uniform depicts the use of a similar color of clothing in a group, organization, or profession.
A school uniform is a standardized outfit worn bystudents of an educational institution.
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A standardized dress worn by military personnel and paramilitary groups of various nations.
A political uniform is distinctive clothing worn by members of a political movement.
A Standardized sportswear may also function as a uniform for sports teams. In team sports, opposing teams is usually identified by their clothing colors, while individual team members can be identified by the back number on their shirt.
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Color of clothing is a key factor in capturing people's attention and persuading them to purchase a product.[17]
To me, clothing is a form of self-expression. There are hints about who you are in what you wear.
— Marc Jacobs[18]: 472
The best color in the whole world, is the one that looks good, on you.
Psychologists believe that the color of our clothing influences our stress levels and moods. Color enhances a person's experience of their surroundings.[20][21]
The color saffron is associated with the goddess ofdawn (Eos in Greek mythology andAurora in Roman mythology) inclassical literature:
Now when Dawn in robe of saffron was hastening from the streams ofOkeanos, to bring light to mortals and immortals,Thetis reached the ships with thearmor that the god had given her. (19.1)
Aurora now had left her saffron bed,
And beams of early light the heav'ns o'erspread,
When, from a tow'r, the queen, with wakeful eyes,
Saw day point upward from therosy skies.
Greige goods have limited shades ranging from off-white to white and colors add value to these products. Applying color to clothing involves manytextile arts such asdyeing,printing, andpainting.[24]Royal blue dye is one of the costliesthues to obtain.[25] Different colors have different costs because of longer or shorter dye cycles.[26]
Colors can be applied to textiles in a variety of ways, but the most common methods are dyeing and printing. Dyeing is a uniform color application, and printing is color is applied in certain patterns. Coloring has a set of procedures.
Retailers andbuyers designmerchandise according to the seasonalforecast.[27] Primarily, clothing falls into four seasons:spring,summer,autumn andwinter. Somefast fashion brands, likeZara, have more than four seasonal changes on their shelves.[28][29]
There are professional organizations that forecast colors, such as theColor Marketing Group,Color Association of the United States, andInternational Colour Authority.
Pantone is a standardized color reproduction system that conveys colors through color matching systems. These standards can be used by manufacturers all over the world to create uniform colors.[30]
Textile dyeing mills use color standards in physical and digital forms for the reproduction of their colors. Physical color standards are cut pieces of reference colors, whereas digital color standards are known as "QTX files" (Spectral data) and are considered a more efficient method.[31]
When working withcolor matching and quality control software, textile manufacturers import a QTX file. With digital color standards, a QTX file is simply a text file containing reflectance measurements for the color in question.[32]
Color is asubjective visual perception that varies between individuals. There arespectrophotometers that canobjectively compare spectral values and colors. Though colors are viewed visually and digitally, both depend on the customer's requirements.[33][34] Delta E (dE-CMC) expresses the difference between the original standard and the reproduction.
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Microstructures thatinterfere with light cause structural coloration. Some examples of structural coloration include bird feathers and butterfly wings. (see:Iridescence)
Nanocoating—specifically of microscopically structured surfaces fine enough to interfere withvisible light—in textiles forbiomimetics is a new method ofstructural coloration withoutdyes.[35] In structural coloration, interference effects are used to create colors instead of using pigments or dyes.[36]
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{{cite book}}: CS1 maint: publisher location (link){{cite book}}:ISBN / Date incompatibility (help)In the meantime , many retailers and their mills communicate with job files or qtx files to exchange spectral reflectance data . Spectral data may be emailed or shared via color communication systems
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