 | |
| Company type | Private |
|---|---|
| Industry | Car dealership |
| Founded | 1955 |
| Founder | Robert Collier |
| Headquarters | Pikeville, North Carolina |
| Products | General automotive repair and parts |
| Website | https://colliermotorsamc.com/ |
Collier Motors is a private car dealership primarily selling cars built byAmerican Motors Corporation (AMC) as well as with other makes. The business was for many years an AMC franchiseddealership located on businessU.S. Route 117 inPikeville, North Carolina.[1]
Robert Collier established Collier Motors in 1955 as a singleentrepreneur while in his 20s.[2] His father was also in the automobile business and continued working until he was in his 80s.[2] Collier transitioned from marketing Chevrolets to selling cars made byAmerican Motors Corporation (AMC).[3] The longstanding relationship with AMC continued until the automaker was partially purchased byRenault in 1979.[4]
After AMC started importing Renault models from France, Collier decided he preferred to sell only domestic-designed and built cars.[2] Rather than selling new Renault-derived passenger cars, such as the 1983Alliance that was built in Kenosha, Wisconsin, Collier continued to sell the stock he already had on the lot and focused his dealership on older AMC cars and Jeep vehicles, as well as used vehicles of other US makes. American Motors was bought byChrysler in 1987.[5]
The 5-acre (2.0 ha) property is on the west side of old U.S. Route 117. By 2010, the business was described as having "vehicles and parts slowly returning to the soil."[6] Collier died on 11 February 2018, at the age of 88.[3] The administration of the estate was placed mainly on Robbie Collier, the oldest son.[7]
Collier Motors sits frozen in time.[8] Attempting to settle Robert Collier's estate, the Collier family continues to sell off the remaining inventory, though most have sat outside unprotected on the lot since the early 1980s.[9] Inventory includes 1970s and 1980s-model AMCs, such asGremlins,Pacers,Ambassadors,Matadors,Javelins,Eagles,Spirits,Hornets andConcords. Some of the cars still retain their originalMonroney window stickers.[10] Once the inventory has been sold or otherwise disposed of, the property will be cleared and listed for sale.[7]
Historic vehicles owned by the Collier family and stored at the lot have included unique examples such asBarry Goldwater's two-seatAMX muscle car with a "tricked-out dash",[11] twoAlabama Highway Patrol Javelins, and aNash from the 1991 movieThe Marrying Man.[4]
The policy has been to sell complete cars, not to part them out. A late-2021 estimate noted 40 "desirable" and restoration worthy cars that include some high-performance equipped AMCs.[7]
In 2015, Collier Motors was featured on twoHistory Channel shows:American Pickers (episode "A Hard Rain's Gonna Fall" originally aired 13 May 2015).[12] andLost in Transmission (episode "Fly Like an Eagle" originally aired 4 June 2015).
Appeared in Season 1, Episode 7 of Roadworthy Rescues, “Rebel with a Cause”. The show first aired in fall of 2022, starring Derek Bieri, creator of the Vice Grip Garage YouTube channel.
Collier Motors NC.
Collier Motors in the Wayne County town of Pikeville sells cars made by the now-defunct American Motors Corporation, a small car company that made a big impact. Gremlins, Pacers, Matadors, Rebels -- all AMCs, all classic American icons.
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35°29′23″N77°58′57″W / 35.48972°N 77.98250°W /35.48972; -77.98250
