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Native name | 科通芯城 |
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Company type | Public |
SEHK: 400 | |
Industry | Consumer Electronics |
Founded | February, 2012 |
Founder | Jeffrey Kang |
Headquarters | , China |
Number of locations | 18 |
Area served | Worldwide |
Key people | Jeffrey Kang (Chairman andCEO) |
Brands | Cogobuy.com |
Revenue | ![]() |
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Total assets | ![]() |
Total equity | ![]() |
Number of employees | 500 |
Subsidiaries |
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Website | CogobuyGroup.com |
Cogobuy Group is a Chinese enterprise service platform.
Following a major business restructuring in 2019, the group merged chip sales service on Cogobuy.com intoComtech, and merged R&D and IoT product financing and corporate services, previously under INGDAN.com AIoT business services platform, intoIngDan, forming a new “Comtech + IngDan” dual business model.
IngDan focus on developing proprietary products for different AIoT industries, including the Internet of Vehicles, smart homes, AI surveillance, etc.[1]
Cogobuy was founded byJeffrey Kang in February 2012.[2] The founder had previous experience in the electronic component industry in China where, prior to founding Cogobuy, he owned and operated companies which had comparable service offerings.[3] One such company was Comtech, founded in 1995, which has since become a subsidiary of Cogobuy and has continued its operations.[4]
After being founded, Cogobuy acquired several entities previously owned by Viewtran (a company also founded by Jeffery Kang), which continued their operations in the trading of IC and other electronic components.[5]
In 2014, Cogobuy's stockfloated aninitial public offering on theHong Kong Stock Exchange at HK$4.00 per share under thesymbol SEHK: 400, raising HK$1.37 billion andunderwritten byUBS.[6][7] Over the first year, its stock had a return of 107.75%.[8]
In 2015, Cogobuy and its subsidiary IngDan (硬蛋) formed astrategic cooperation with Chinese technology companyLenovo to developIoT and Smart Home devices.[9][10] Prior to the partnership, Lenovo primarily purchased itsIC components from Cogobuy.[11]
In 2017, Cogobuy alongside IngDan entered into collaboration withHaier to developsmart appliance products.[12][13]
Cogobuy and its subsidiary IngDan formed a partnership withToyota in 2019 to collaborate and create a Smart CarEcosystem to enable better utilisation ofsmart-car technologies and move in the direction of intelligence-oriented product development.[14]
Cogobuy's e-commerce platform, named Cogobuy.com, includes primarily adirect sales platform and anonline marketplace.[15] It serves electronic manufacturers, includingsmall and medium-sized enterprises.[16][17] The online marketplace, launched in 2013, enables third-party merchants sell their products to customers and pay Cogobuy commissions.[18] The direct sales platform instead offers electronic components to customers directly.[19]
In 2013, Cogobuy's online sales increased from RMB$217 million to RMB$3.9 billion (US$35.07 million to US$630.30 million), resulting in approximately 50% marketshare of the Chinese online electronic components market.[20]
In 2015, the direct sales platform accounted for 76.1% of the revenue generated by the website, with the online marketplace accounting for 16.3% and the balance resulting from supply chain financing.[21]
Cogobuy provides aCRM service primary for Chinese small and medium-sized enterprises through its wholly owned subsidiary FOXSAAS.[22]