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Coca-Cola Creations

From Wikipedia, the free encyclopedia
Limited-edition Coca-Cola flavors

Coca-Cola Creations
A bottle of Coca-Cola Starlight
TypeCola
ManufacturerThe Coca-Cola Company
OriginUnited States
IntroducedFebruary 21, 2022
VariantsStarlight, Byte, Marshmello, Dreamworld, Soul Blast, Move, Ultimate, Y3000, Happy Tears, K-Wave, Wozzaah, Oreo
Related productsCoca-Cola

Coca-Cola Creations is a series of limited edition variants ofCoca-Cola.[1] The flavors use non-traditional branding designed to appeal to younger consumers, and a focus ondigital marketing andaugmented reality experiences. The brand launched in February 2022 withCoca-Cola Starlight, a "space flavored" cola.

Variants

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Starlight (Space Flavored)

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Can of Coca-Cola Starlight

Coca-Cola Starlight (UK: Intergalactic,[2]South Korea: Stardust,Thailand: Starshine) was a limited-edition "Space Flavored" variant of Coca-Cola andCoca-Cola Zero Sugar.[3] It released in North America on February 21, 2022 as the first in the Creations line. The beverage featured a reddish hue and a flavor "inspired by space", the company saying that it was intended to evoke "stargazing around a campfire" and "the feeling of a cold journey to space".[4][5] It was discontinued on August 1, 2022.[verification needed]

Many compared the flavor to that of fruit, vanilla orcotton candy. Review siteCandy Hunting said it "tastes like strawberry, marshmallow, and/or cotton candy".[6] Aly Walansky ofFood Network wrote it tastes "kind of like minty cotton candy sprinkled with vanilla".[7]

Coca-Cola Starlight returned in July 2025 exclusively atJack in the Box as part of their Starlight Munchie Meal combo. It did not have the Creations branding in its return.

Byte (Pixel Flavored)

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Coca-Cola Zero Sugar Byte, a "gaming-inspired" flavor "born in themetaverse", was launched in April 2022 and sold exclusively online.[8]The Verge reviewer Mitchell Clark described it as "sickly sweet" and his wife compared it toRed Bull.[9]

Marshmello

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In June 2022 the company launched a flavor in collaboration with artistMarshmello, officially called Marshmello’s Limited Edition Coca‑Cola.[10] It had "strawberry and watermelon flavors".[11]

Dreamworld (Dream Flavored)

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Coca-Cola Dreamworld was launched in August 2022 and was described as tapping into "Gen Z’s passion for the infinite potential of the mind by exploring what a dream tastes like."[12]

Soul Blast (Action Flavored)

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Coca-Cola Zero Sugar Soul Blast was launched exclusively in Japan, China, and Taiwan in October 2022 alongsideBleach: Thousand-Year Blood War.[13]

Move (Transformation Flavored)

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Coca-Cola Move launched in February 2023, in collaboration with Spanish singerRosalía.[14]

Ultimate (+XP Flavored)

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A bottle of Coca-Cola Ultimate, in Zero Sugar

Coca-Cola Ultimate was launched on June 10, 2023, in collaboration withLeague of Legends developerRiot Games.[15] It was sold in Turkey, China, the United States, Egypt, Brazil, Canada.

Y3000 (Futuristic Flavored)

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Coca-Cola Y3000 was launched in September 2023 and was "co-created withartificial intelligence".[16] It is sold in the USA, Canada, Argentina, Australia,[17] China,[18] Kazakhstan, Georgia, South Africa, Hungary, and Turkey.

Happy Tears

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Coca-Cola Happy Tears Zero Sugar launched on February 17, 2024, exclusively on theTikTok Shop in USA and Great Britain to celebrateRandom Acts of Kindness Day. The soft drink's flavor was described by the company as a combination of the "timeless Coke taste infused with a salty splash of minerals for taste and a sweet pinch of peach".

K-Wave (Fruity Fantasy Flavored)

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Coca‑Cola K-Wave Zero Sugar launched on February 20, 2024.[19]

Wozzaah (Tropical Blaze Flavored)

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Coca-Cola Wozzaah was launched on May 23, 2024[20] to coincide withAfrica Day, and was exclusive to select markets including Nigeria, Algeria, South Africa and Morocco.

Oreo (Fizzy Cookie Flavored)

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Coca-Cola Zero Sugar Oreo was launched on September 9, 2024[21] in partnership withOreo. It is an Oreo-flavored Coca-Cola. Oreo simultaneously released Coke flavoured cookies because of the collaboration.

References

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  1. ^"Coca-Cola Launches Global Innovation Platform Coca-Cola Creations". RetrievedJune 26, 2023.
  2. ^"Coca-Cola's new Intergalactic and Byte drinks taste of the future". April 27, 2022.
  3. ^Garcia, Tonya (February 18, 2022)."Coca-Cola to launch its first limited-edition beverage, Starlight".MarketWatch.
  4. ^Pearlman, Robert Z. (February 17, 2022)."Coca-Cola launches 'Starlight' limited-edition drink inspired by space".Space.com.
  5. ^Teague, Katie (March 11, 2022)."Coca-Cola Starlight Tastes Like Space? We Tried It. What to Know About Coke's New Drink".CNET.
  6. ^candyhunting (February 19, 2022)."Here is the new Starlight Coca-Cola!".
  7. ^Walansky, Aly (March 1, 2022)."Coca-Cola Launches New 'Starlight' Flavor, And It Tastes Like Space Candy".Food Network.
  8. ^"Coca-Cola® Creations Gaming-Inspired Coca-Cola® Zero Sugar Byte - News & Articles".www.coca-colacompany.com. RetrievedJune 26, 2023.
  9. ^Clark, Mitchell (April 8, 2022)."I tried the pixel-flavored Coke, and it Bytes".The Verge. RetrievedOctober 18, 2024.
  10. ^"Taste the Track: Coca-Cola Drops New Coke Creation with Cultural Icon Marshmello – News & Articles".www.coca-colacompany.com. RetrievedJune 26, 2023.
  11. ^"Here's What Marshmello's Coca-Cola Tastes Like (It's Not Marshmallows)".Delish. June 30, 2022. RetrievedJuly 31, 2023.
  12. ^"Coca-Cola Invites Fans to Experience Dreamworld – News & Articles".www.coca-colacompany.com. RetrievedJune 26, 2023.
  13. ^"Go Bankai With "Coca-Cola Zero Sugar 'Bleach' Soul Blast"".Hypebeast. October 5, 2022. RetrievedJuly 31, 2023.
  14. ^"Introducing Coca-Cola® Move - Coke Creations".us.coca-cola.com. RetrievedJune 26, 2023.
  15. ^"Game On: Coca-Cola and Riot Games Team Up for 'Ultimate' Flavor and Experiences Celebrating Every Player's Journey".www.coca-colacompany.com. RetrievedJune 26, 2023.
  16. ^"Y3000 - Limited Edition Coca-Cola® | Coke Creations".us.coca-cola.com. RetrievedSeptember 17, 2023.
  17. ^"Coca-Cola Australia launches limited edition Coca-Cola Creations Y3000 Zero Sugar".www.coca-cola.com.
  18. ^Reynolds, Conor (September 12, 2023)."Coca-Cola launches Y3000 drink "co-created" with AI".Just Drinks. RetrievedJanuary 24, 2024.
  19. ^Benjamin, Jeff."Coca-Cola And JYP Entertainment Acts Team For 'K-Wave' Flavor Celebrating K-Pop".Forbes. RetrievedOctober 18, 2024.
  20. ^"New Coca-Cola ® Creations Wozzaah Unleashes the Taste of Africa's Spirit and Creativity Through Culture-Packed Experiences".www.coca-cola.com. RetrievedOctober 18, 2024.
  21. ^Hauari, Gabe."Coca-Cola, Oreo collaborate on new, limited-edition cookies, drinks".USA Today. RetrievedSeptember 23, 2024.
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