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Club Med

From Wikipedia, the free encyclopedia
French travel and tourism operator
This article is about the private company. For the Southern European alliance, seeEU Med Group.
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(April 2013) (Learn how and when to remove this message)
Club Med SAS
Company typeSubsidiary
IndustryTourism
Founded27 April 1950; 74 years ago (1950-04-27)
HeadquartersParis, France
Key people
Henri Giscard d'Estaing, President
Michel Wolfovski, Deputy CEO and CFO
Patrick Calvet, Vice President Villages Europe-Africa,
Gino Andreeta, CEO President Villages Europe-Africa,
Quentin Briard,
Carolyne Doyon, CEO North America
ProductsTravel
Tourism
Revenue€1.4 billion (2014)
Number of employees
20,333
ParentFosun International
Websitewww.clubmed.com

Club MedSAS, commonly known asClub Med and previously known asClub Méditerranée SA, is a French travel and tourism operator headquartered inParis, specializing in all-inclusive holidays. Founded in 1950, the company has been primarily owned by the Chinese conglomerateFosun Group since 2013. Club Med either wholly owns or operates nearly eighty all-inclusive resort villages in holiday locations around the world.

History

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Foundation

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The club was founded in 1950 by Belgian entrepreneurGérard Blitz. Blitz had opened a low-priced summer colony of tents on the Spanish island ofMajorca, followed by another on the island ofDjerba (Tunisia). A better entertainer than businessman, Blitz went bankrupt in 1953. His main creditor was his tent supplier Gilbert Trigano, the French "King of Camping"; Trigano took control of the club and slowly pushed Blitz aside. The first official Club Med was built the next year inPalinuro, Salerno, Italy. The original villages were simple: members stayed in unlit straw huts on a beachfront, sharing communal washing facilities. Such villages have been replaced with modern blocks or huts with ensuite facilities.

Expansion

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Because of reckless spending, the club was on the verge of bankruptcy in 1961. It was saved by the 35-year-oldBaron Edmond de Rothschild after he had visited a resort and enjoyed his stay.[1][2] With Rothschild financing, the number of villages increased greatly under Trigano's leadership from 1963 to 1993. Winter villages, providing skiing and winter sports tuition, were introduced in 1956 atLeysin, Switzerland. In 1965, the first club outside theMediterranean was opened inTahiti. Club Med broadened its reach by opening villages in the FrenchCaribbean (Guadeloupe and Martinique).

Originally attracting mainly singles and young couples, the club later became primarily a destination for families, with the first Mini Club opening in 1967.

Club Méditerranée S.A. had a branch in the USA named Club Méditerranée Inc, with several partners including Crédit Lyonnais and American Express. In 1974, upon his arrival as the new CEO of the club for North America, Jean Lallement, one of the first members of the club and responsible for its large presence in Italy, hired as marketing manager the French HEC Jacques Bacon, who made the club a huge success within 3 years through an aggressive and very efficient promotion; it was he who suggested the name Club Med. The new name was at that time reserved to the North American market, but later became the name of the mother company as well.

In the early 1970s the club had bought from her owner Claude Lelouche the famous revolutionary three-mast sailing boat Vendredi 13, installed 4 berths and a bath-room, and based her at the Buccaneer's Creek village in Martinique for one-day to several day cruises. Huge success among members, so, in 1976, it bought the huge sailing boat built by solo sailor Alain Colas, who had just lost the Solo Transatlantic Race Plymouth-Newport to his enemy Eric Tabarly. It renamed it Club Méditerranée and based it in Martinique for 2-3-day cruises. Another huge success, so, the club built a second one, a monster named Club Med 2.

Club Med 2, launched in 1992 inLe Havre, France. It is a 5-mastcruise ship with sails automatically deployed by computer control. She is now cruising theMediterranean,Caribbean andAtlantic

The club has also ceased to be a club in the legal sense, changing from a not-for-profit association to a for-profit public limited company (FrenchSA) in 1995. However, each new customer is still charged a membership fee upon joining, and returning customers are charged an annual fee as well.

Diversification

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In the 1990s, the club's fortunes declined as competitors copied its concepts and holidaymakers demanded more sophisticated offerings. Management was also critizised for overbuilding, selecting unsuitable locations and understaffing.[citation needed] In 1997, the shareholders dismissed the Triganos and replaced them withPhilippe Bourguignon, former CEO of Novotel USA. Bourguignon aimed to change the club "from a holiday village company to a services company". The club took over a chain of French gyms, launched bar/restaurant complexes known as Club Med World inParis andMontreal, and commenced a budget resort concept aimed at young adults. Oyyo was the first such resort, opened atMonastir inTunisia. Thirteen new villages were planned for the new century.

Relaunch

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The change in strategy was not successful, and the club fell into a deep loss following the11 September 2001 attacks in the U.S. In 2002, a new CEO,Henri Giscard d'Estaing, son of the former French President, was appointed. His strategy was to refocus on the holiday villages and attract upmarket vacationers. Club Med World Montreal and many villages, particularly those in North America or with more basic facilities, were closed. The club returned to profitability in 2005.

In 2004, the hotel groupAccor became the largest shareholder, but it sold most of its stake in 2006, announcing that it wished to refocus on its core businesses.[3] From 2001 onward, the resort company worked to rebrand itself as upscale and family-oriented.

In 2006 and 2007, Club Med and its partners dedicated a total of $530 million to renovate several resorts.

Acquisition

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In February 2015,Fosun International Ltd.'s Gaillon Invest II and The Silverfern Group finalized a takeover deal of Club Méditerranée S.A.[4] The acquisition culminated a bidding war that began in May 2013, which was conducted by Gaillon, a special investment vehicle used by Fosun, to execute its bidding for Club Med.[5] The two-year-long war boosted the price of the company from the initial €541 million "friendly bid" in 2013 up to the final sale price of €939 million ($1.07 billion). Gaillon Invest's chairman, Jiannong Qian, believes that Chinese ownership of the company is crucial to tap into China's huge population of potential tourists.[6] Following the takeover, Chairman and President of Club Méditerranée SA,Henri Giscard d'Estaing, was named President of Club Med SAS.

In popular culture

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InJean-Luc Godard's 'La Chinoise' (1967), the character Guillaume (Jean-Pierre Léaud) talks about his father who had fought Germans in the war, now ran Club Med resort working along the lines of concentration camps. In regards with theSituationalist slogan, this scene establishes an image fromDal lake ofIndian-occupied Kashmir.

The phrase "Club Med- a cheap holiday in other people's misery" appeared as aSituationist slogan, written ingraffiti in Paris, May 1968. The phrase was described as a commentary on alienation, domination, and "the false promises of modern life". The slogan was later given a nod to in the opening lyrics of theSex Pistols song "Holidays in the Sun".[7]

The Club Med style of vacation was satirized in the 1978 film,Les bronzés (released in English asFrench Fried Vacation) directed byPatrice Leconte. SequelsLes Bronzés font du ski andLes Bronzés – Amis pour la Vie were released in 1979 and 2006 respectively.

The 1983 filmCopper Mountain: A Club Med Experience, starringJim Carrey andAlan Thicke, is a quasi-commercial for the now-closed Club Med village in the U.S.ski resort atCopper Mountain,Colorado.

On the 1985 album "Telephone Free Landslide Victory" by the band "Camper Van Beethoven" is the song "Club Med Sucks"

The 1986ABC TV movieClub Med starsJack Scalia andLinda Hamilton as a Club Med manager and guest, respectively, who fall in love.

In 2004, a Korean TV drama broadcast by MBC titledFirst Love of a Royal Prince was filmed in Club Med Bali, Sahoro, andBora Bora. In the drama, the main actress,Sung Yu-ri, played Kim Yu Bin, a GO.

Within the United States, minimum security prisons can be referred to asClub Fed.

In 2004, the American comedy teamBroken Lizard released a comedy slasher film namedClub Dread. In the movie, a paradise resort for young people full of sex, drugs and rock and roll become targets of a deranged killer.

Ships

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Current ships

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NameBuiltBuilderClub Med
service
Gross TonnageFlagIMONotesImage
Club Med 21991Sociéte Nouvelle des Ateliers et Chantiers du Havre1996–present14,983 tons Wallis and Futuna9007491

Former ships

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NameBuiltBuilderClub Med
service
Gross TonnageFlagIMONotesImage
Club Med 11989Sociéte Nouvelle des Ateliers et Chantiers du Havre1990–199814,983 tons Wallis and Futuna8700785sold toWindstar Cruises & renamedWind Surf in 1998

References

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  1. ^Faith, Nicholas (4 November 1997)."Obituary: Baron Edmond de Rothschild".The Independent. Retrieved2009-03-29.
  2. ^Gilbert Trigano, a Developer of Club Med, Is Dead at 80By JOHN TAGLIABUE Published: February 6, 2001
  3. ^"Archived copy"(PDF). Archived fromthe original(PDF) on 2007-09-27. Retrieved2006-07-17.{{cite web}}: CS1 maint: archived copy as title (link)
  4. ^"The Silverfern Group invests in Club Méditerranée S.A., a leading global hotel and resort operator". The Silverfern Group. 13 February 2015. Archived fromthe original on 10 July 2015. Retrieved9 July 2015.
  5. ^"China's Fosun wins bidding for Club Med after two years".BBC News. BBC. 11 February 2015. Retrieved9 July 2015.
  6. ^Kiernan, Kaitlyn (12 February 2015)."Fosun's Gaillon Seals Long-Fought Deal For Club Med". Law 360. Retrieved9 July 2015.
  7. ^Marcus, Greil.Lipstick Traces. Picador.

External links

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