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Circuit of culture

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Framework used in the field of cultural studies

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Thecircuit of culture is a theory or framework used in the area ofcultural studies.

The theory was devised in 1997 by a group of theorists when studying theWalkman cassette player. The theory suggests that in studying a cultural text or artifact you must look at five aspects: its representation,identity, production, consumption and regulation. Du Gay et al. suggest, that "taken together, (these 5 points) complete a sort of circuit...through which any analysis of a cultural text...must pass if it is to be adequately studied."^[1]

Gerard Goggin openly uses this framework in his bookCell Phone Culture: Mobile technology in everyday life in order to fully understand the cell phone as acultural artifact. His book is split into four parts: production, consumption, regulation, and representation and identity (through looking at mobile convergences).^[2]

References

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^du Gay et al. (1997)Doing Cultural Studies: The story of the Sony Walkman Milton Keynes: Open University; Thousand Oaks, CA: Sage.
^Goggin, Gerard. (2006)Cell Phone Culture: Mobile technology in everyday life Routledge, New York.

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